Measles (rubeola) is an acute viral infection caused by an RNA virus, characterized by a maculopapular rash and high fever, with significant contagiousness primarily through respiratory droplets. Effective vaccination has reduced incidence rates, but the disease remains serious, particularly in malnourished infants. The virus can cause various complications, including pneumonia and encephalitis, and requires supportive care, while vaccination, especially the MMR vaccine, is critical for prevention.