Advertising is a paid form of non-personal communication used to promote organizations, products, services, or ideas. It aims to influence audiences through mass media like television, radio, magazines and newspapers. Advertising is important for creating brand awareness and image. It helps companies introduce new products to large audiences in a cost-effective manner. Regulations govern advertising to prevent false, misleading, or unethical claims. Advertising must consider legal, social, cultural and ethical aspects to avoid harming audiences like children.
Functions of advertising and Objectives of advertising Rajlaxmi Bhosale
Social Functions,Psychological Functions,Economic Functions.INFORMING
PERSUADING
REMINDING
ADDING VALUE
Distinguish from the competitors
Product expansion-brand extension
Encourage loyalty
Reduce cost
HELP IN BRANDING
Previewing New Trends Previews, Create Demand,PRICING
Bonfire Ads, the leading advertising agency with creative team of efficient and inspired professionals who have set their sight on advertising and branding.
Functions of advertising and Objectives of advertising Rajlaxmi Bhosale
Social Functions,Psychological Functions,Economic Functions.INFORMING
PERSUADING
REMINDING
ADDING VALUE
Distinguish from the competitors
Product expansion-brand extension
Encourage loyalty
Reduce cost
HELP IN BRANDING
Previewing New Trends Previews, Create Demand,PRICING
Bonfire Ads, the leading advertising agency with creative team of efficient and inspired professionals who have set their sight on advertising and branding.
This power point presentation contain mainly- Aims and Objectives,Def” of Advertising,Brand and Marketing mix,The marketing mix,Role of Advertising,The Advertising Plan,The importance of advertising,Types of advertising,Major advertising media,The Functions of Advertising,The Key Players,Components of Advertising,What Makes an Ad Effective?.
Advertising is a tool of marketing that disseminates information about a brand which is aimed at a large number of people simultaneously.
For this advertising has to buy space or time in one or more media of mass communication such as radio, television, newspaper, magazines & internet, etc.
Paid form of non-personal communication about an organization, product, service or idea from an identified sponsor, using mass media to persuade or influence an audience
This presentation covers the whole topic of marketing communication or promotion including the Promotion Mix as Product Mix and Tools of the promotion, fully explained. followed by which promotional objectives and media selection and management.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Sustainability: Balancing the Environment, Equity & Economy
Advertising
1. ADVERTISING
Introduction
• A shop wants to attract more customers or clear stocks, so it decides to offer special
discounts for a period. It advertises in the daily newspapers to inform the public of
its ―sale‖.
• A company brings out a new product which is much
more economical than the existing ones in its category.
If the company cannot advertise the product, it would never be able to enter the
market.
• The Government wants corporate, businessmen and salaried people to pay taxes. It
advertises in newspapers, radio and television to reach the target audience.
What is ADVERTISING?
― the action of calling something to the attention of public‖
WEBSTER‘s Dictionary
― ADVERTISING is the delivery of the most persuasive product message at the right time, in
the right place, to the right person, at the lowest possible cost‖
What really is Advertising?
• Paid form of non-personal communication about an organization, product, service
or idea from an identified sponsor, using mass media to persuade or influence an
audience
• The non-personal component means that advertising involves mass media (eg. TV,
radio, magazines, newspapers) that can transmit a message to large groups of
individuals, often at the same time.
2. Importance of Advertising
• It is very cost effective method to communicate to a large audience.
• It helps create brand image and symbolic appeal for the brand which is a very
important for companies selling product/services that are difficult to differentiate
on functional attributes.
• Popular advertising campaigns attract customers attentions and can help generate
sales.
• E.g., Pepsi‘s – ‗Oye bubbly‘, ‗Mera number kab aye ga‘, Asian Paints – ‗Badiaya
hai‘, Alpenleibe -Lage raho, etc
• The targets of an organization's advertising efforts often vary as do the advertising
role and function in the marketing program.
• For eg. One advertiser may seek to generate immediate response or action from
customers, another may want to develop awareness or positive image for its
products or service over a longer period.
3. By the end of the 18th century several daily newspapers were being published and
competition for the advertisers' money had started in earnest.
The Five Players of Advertising
• Advertiser
– Organization that needs to advertise
• Advertising agency
– Firms that plan and implement advertising efforts
• Media
– Channels that carry the message from advertiser to audience
• Vendors
– Service people/organizations that assist advertisers, agencies, and media
• Target audience
Functions of Advertising
Social Function
Non-Commercial Advertising
Psychological Function
Psychological Motives of human beings
Soft Drinks-Thirst- Thanda Matlab Coco-Cola
Economic Function
Value for money
4. Professional Advertising:
• There are certain products for which the consumers themselves are not responsible
for the buying choice.
• Example:
Pharmaceuticals – doctors
Construction-architects, civil engineers, contractors.
PUBLIC AWARENESS ADVERTISING
1.Product advertising: (Taste, color, texture, aroma, design, packaging)
Pioneering advertising:
It is used to stimulate the primary demand of the product category rather than a
specific brand. Initial advertising of microwave ovens, electric mosquito repellants
etc.
Competitive advertising:
Selective demand of a specific product brand is stimulated.
Retentive advertising:
• The sales of the product may start declining.
• The buyer must be reminded about the product to sustain his loyalty.
• It is soft sell approach where the buyer is judged to continue the usage of the
product.
• Example:
Lux , liril in soap market
5. 3. Institutional Advertising or Corporate advertising:
The institute presents its own story to build up an image of itself in the public mind.
It is a public relations approach advertising.
It may list its social contributions.
It shows how its actions are consistent with overall national objectives like
environmental protection, employment generation, health for all etc.
Example: The Taj group of Hotels- ―Nobody cares as much‖
4. Public relation Advertising:
• It is a part of institutional advertising.
• It is the deliberate, planned and sustained effort to establish and maintain mutual
understanding between an organization and its public.
• It also includes the annual reports of the company and the chairman‘s speech.
5. Public Service Advertising:
• It is done as a part of social responsibility by the advertising agencies.
• Example: Handicapped children and their help, female foeticid, drug addiction,
blood donation etc.
Seagram ad says that ― drinking and driving do not mix‖
6. Financial Advertising:
Promoting capital issues has become a very specialized segment of advertising called
financial advertising.
The copy of financial ad gives the highlights of the project, details of the issue, crisis
rating, closing date of issue, name of company and its address.
Benefits of Advertising
Economic Benefits of Advertising
It is a necessary part of the functioning of modern market economies.
Advertising can be a useful tool for sustaining honest and ethically responsible
competition that contributes to economic growth in the service of authentic human
development.
Advertising informs people about the availability of rationally desirable new products
and services and improvements in existing ones, helping them to make informed,
contributing to efficiency and the lowering of prices, and stimulating economic
progress through the expansion of business and trade.
6. • An advertisement is said to evil to the society if it unethical
• Ethics
– Ethics is a branch of philosophy which seeks to address questions about
morality; that is, about concepts such as good and bad, right and wrong,
justice, and virtue.
• Advertisement is considered unethical in the following situations;
– When it gives false or misleading information on the value of the product.
– When it fails to give useful information on the possible reaction or side
effects of the product. And
– When it has degraded or underestimated the substitute or rival's product
– When it is immoral.
Social aspects of advertising
Taste:- Sometimes ads are offensive, tasteless, irritating, boring and so on.
a) Sources of distaste
b) Sexual Appeals
c) Shock advertising
Some examples of the Advertisements with social aspects:-
Grow-more-trees advertisements
Drink milk
Eat healthy food, eat eggs
Mother‘s milk is best for the baby
Say no to drugs every time
Get your child vaccinations in times
Cultural Harms of Advertising
In the competition to attract ever larger audiences and deliver them to advertisers,
communicators can find themselves tempted — in fact pressured,— to set aside high
artistic and moral standards and lapse into superficiality, tawdriness and moral
squalor
Communicators also can find themselves tempted to ignore the educational and
social needs of certain segments of the audience — the very young, the very old, the
poor — who do not match the demographic patterns (age, education, income, habits
of buying and consuming, etc.) of the kinds of audiences advertisers want to reach
7. Advertisements and children
• Children are inexperienced and easy prey
• Children between ages 2-11 watch on average21.5 hours of TV per week and may
see 22,000 commercials per year.
• Television is an important source of information for children about products.
• In a study by boddewyn for the international advertising association ,it was noted
that decency and sexism appeared to be issues causing less concern in future issues
than advertising to children
Children in advertising
Children are easily persuaded and have a large pull on today's markets, as is known
by all advertisers, even ones who do not intend for their products to be consumed by
children.
Legal aspects of advertising
The government in each country has to make sure that advertisements appearing do not
flaunt of their rules & regulations.
It should not:-
show anti-national feelings
contain misleading information about the product
Violate government rules
Some examples of the Advertisements with legal aspects:-
Get your car checked for pollution
Drinks & driving do not mix
Weight, price, manufacturing date, date of expiry should be mentioned on the packing
case
Advertising Standards Council of India (ASCI)
• Advertising Standards Council of India is a self regulatory voluntary organization
of the advertising industry.
• The main role is to deal with Complaints received from consumers and industry,
Against Ads- false, misleading, indecent, illegal,Code for self regulation in advertising.
• ASCI,1985 is a commitment to honest advertising and to fair competition in the market
place