This document defines and categorizes different types of advertising. It discusses advertising based on geographical spread (national, local, global), demand influence (professional, industrial, consumer, trade), target groups (brand, corporate, informative, persuasive, reminder-oriented, negative), corporate philosophy (surrogate, direct response), and media (audio, visual, written, internet, mobile). National advertising aims to inform consumers across an entire country, while local advertising operates within a limited area. Different types of advertising target various groups like professionals, businesses, or individual consumers.
Advertising, meaning of advertising, types of advertising, print advertising, outdoor advertising, covert advertising, surrogate advertising, public service advertising, celebrity advertising.
Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them.
The message conveyed through advertising appeals influences the purchasing decisions of consumers.
Advertising uses appeals as a way of persuading people to buy certain products.
Advertising appeals are designed in a way so as to create a positive image of the individuals who use certain products.
This PowerPoint is to show about advertising and advertising management, functions, process, types , marketing, objectives of Advertising, purpose of Advertising, advertising budget, media planning.
Advertising, meaning of advertising, types of advertising, print advertising, outdoor advertising, covert advertising, surrogate advertising, public service advertising, celebrity advertising.
Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them.
The message conveyed through advertising appeals influences the purchasing decisions of consumers.
Advertising uses appeals as a way of persuading people to buy certain products.
Advertising appeals are designed in a way so as to create a positive image of the individuals who use certain products.
This PowerPoint is to show about advertising and advertising management, functions, process, types , marketing, objectives of Advertising, purpose of Advertising, advertising budget, media planning.
Bonfire Ads, the leading advertising agency with creative team of efficient and inspired professionals who have set their sight on advertising and branding.
Bonfire Ads, the leading advertising agency with creative team of efficient and inspired professionals who have set their sight on advertising and branding.
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2015 Digital Marketing - Digital Trends 2015 - Technology & Life Trends & Report
Top 15 Digital Trends 2015 - Quick View Digital Marketing Trends & Report
1- Digital Privacy
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3- Biometric Marketing
4- İntelligent Drones
5- Virtual Reality
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10 Sharing Economy
11- Mobile Wallets
12- Batteries
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14- E-ink
15- Tinderization
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Advertising-Functions-Types-Advertising & Marketing mix-AIDA Model- Lavidge strainer model-Challenges, opportunities & Ethics in Advertising
Advertising Agency-Role and Functions-Type of Advertising agency-Agency Compensation-Client-Agency relationship
Creativity & Advertising-Appeals in advertising-Components of print ad-Layout stages-Layout types
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The promotional mix is one of the 4 Ps of the marketing mix. This presentation will equip the viewer with the importance of promotion and AIDA effects of each tool.
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Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content.
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Invoice Finance
In Ethiopia, Ethio Lease is the first privately owned equipment leasing company with a license from the National Bank of Ethiopia. Ethio Lease provides its customers with carefully selected equipment on the basis of a lease contract, whereby the customer is the Lessee, who has a conditional right to use the equipment, and Ethio Lease is the Lessor, who buys and owns the equipment. If the equipment needs to be imported, Ethio Lease will buy the equipment abroad, using foreign currency from its parent company, AAFC. Ethio Lease customers can pay the lease fee in Ethiopian Birr. While leasing comes in many forms and shapes, for now the only form of leasing that the NBE will allow is a capital lease (aka “financial lease” or “full pay-out” lease). This Ethio Lease can be an alternative foe very few startups, it cannot be considered as a significant alternative for startups since most of them couldn’t fit it and it couldn’t be accessible enough.
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
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2. INTRODUCTION
• Advertising is a form of
communication that typically attempt
to persuade, potential to purchase or
to consume more of a particular
brand of product or service.
• According to AMA: advertising is any
paid form of non personal
presentation of ideas, goods or
services by an identified sponsor.
3. TYPES OF ADVERTISEMENT
• On the basis of Geographical spread
• On the basis of demand influence
• On the basis of target groups
• On the basis of corporate philosophy
• On the basis of media
4. ON THE BASIS OF GEOGRAPHICAL
SPREAD
National advertising
• Geographically speaking national
advertising’s range is extended to the
territorial limits of the country.
• The advertiser use the national media to
inform the consumer about the product.
• The advertiser use the national local or
regional language but prefers the
national language.
• It can be available in everywhere of
country and easily purchased it.
5.
6. LOCAL ADVERTISING
• Any advertising placed by a company,
organization, or individual operating
in a limited geographical area such as
a city or within a state .
8. ON THE BASIS OF DEMAND
INFLUENCE
• Professional advertising
Advertising directed toward
professionals such as doctors, dentists,
and pharmacists, etc., who are in a
position to promote products to their
patients or customers.
9.
10. • Industrial advertising
Advertising directed at commercial
business customers. The advertised
products are raw
materials, components, or equipment
needed in the production or distribution
of other goods and services.
11.
12. • Consumer advertising
Advertising directed at a person who
will actually use the product for
their own benefit, rather than to a
business or dealer
• Trade advertising
A trade advertisement is an
advertising undertaken by the
manufacturer and directed toward
the wholesaler or retailer.
13. ON THE BASIS OF TARGET GROUPS
• Brand advertising
It is advertising with a strong
emphasis on the company brand (logo
and/or company name) also known as
integrated marketing communications
(IMC).
14. • Corporate advertising
This is the process of creating
awareness, recognition, and interest
in a company through paid placements
in electronic and print media
• Informative brand advertising
Informative advertising is
advertising that is carried out in an
informative manner. The idea is to
give the ad the look of an official
article to give it more credibility.
Also, informative ads tend to help
generate a good reputation
15. • Persuasive advertising
Advertising which seeks to influence
and persuade consumers to buy a
product.
• Reminder oriented brand advertising
Reminder advertising is used for
products that have entered the
mature stage of the product life
cycle. The advertisements are simply
designed to remind customers about
the product and to maintain
awareness.
16. • Negative advertising
Negative campaigning, also known
more colloquially as
"mudslinging", is trying to win an
advantage by referring to negative
aspects of an opponent or of a policy
rather than emphasizing one's own
positive attributes or preferred
policies.
17. ON THE BASIS OF CORPORATE
PHILOSOPHY
• Surrogate advertising
'Surrogate Advertising' is a form of
advertising which is used to promote
banned products like cigarettes and
alcohol, in the disguise of another
product
18. • Direct response advertising
Direct-Response Marketing is a type
of marketing designed to generate an
immediate response from consumers,
where each consumer response can be
measured, and attributed to individual
advertisements.
19. ON THE BASIS OF MEDIA
• Audio advertising
It is a small business advertising.
Radio advertising can be a very effective
means to attract customer to some
business.
20. • Visual advertising
Is a generally considered the most
effective mass-marketing advertising
format as is reflected by the high
prices.
T.V network charge for commercial
airtime during popular events.
21.
22.
23. • Written advertising
Is a product or services advertising
that appears in specific section of
newspaper under the heading classifying
the product or service being offered.
24. • Internet advertising
Online advertising is the newest
and fastest growing way to advertise.
The Internet now provides everything
from links on sites, to banner ads on
sites, to small ads on sites, to pay per
click advertising
25. • Mobile advertising
Is a form of advertising via mobile
(wireless) phones or other mobile
devices. It is a subset of mobile
marketing.