Maximize Demosphere XXI focused on Demosphere's year end website review process and encouraging all organizations to sign up now for this free service!

1. Maximize Demosphere XXI
Year End Website Review
Presented by Sean Rose
December 22, 2010

2. Before We Start...
Product Needed for Today's Session:
WebWriter®

3. Session Overview
Part 1: Reviews Are Important
Part 2: Review Process
Part 3: Follow Up Steps
Join the Discussion on Twitter! Use #Demosphere and post!
Follow us: @demosphere
Follow me: @seangw83
Find us on Facebook too! (facebook.com/demosphere)
The fun continues!
Open chat directly following session.
Slides emailed & video posted online.

4. Part 1: Reviews are Important
Don't Discount The Value of Reviews
Get a perspective other than your own.
See the site from a different angle.
Healthy exercise every 6 months - 1 year.
Set goals and set an action plan moving forward.

5. Part 2: Review Process
Specifics on the Website Checkup
Free 20 point inspection on your existing website.
Offer 5 recommendations moving forward.
Must sign up by December 29, 2010.
Login to your Admin Home and click link
Emailed following presentation

6. Part 2: Review Process
Part I: Usability
Review of content above & below "the fold".
Navigate easily to multiple areas of interest.
Content overload - caution - too much scrolling.
Logo links to home page.
Call to action - remember, what do you want the user to do?

7. Part 2: Review Process
Part II: Website Content
Presence of Crucial Info
Who You Are
Bios of key staff.
What You Do
Accurate and up-to-date.
How To Contact You
Make it easy and straightforward!
Updated frequently - there is always something happening.
Mixture of pictures and text
Error checking - spelling, etc

8. Part 2: Review Process
Part III: Website Monetization
Sponsors
Images / Links
Naming Rights
Page Skins
Google Analytics
Active and reporting?
Internal & Sponsor use

9. Part 2: Review Process
Part IV: Behind The Scenes
Image Alt Tags - present?
Site Links
"Click here" vs. linking actual content
Number of admin users
Who is responsible for updating?
Manage your keywords & be diligent about updating
Integrating Google Site Search
Site Map - Names of Pages - Hyphens

10. Part 2: Review Process
Part V: Beyond the Site
Social Media Sharing
Easy to add ... but has it been done on your site?
Presence on Twitter / Facebook / YouTube / Other
Mentioned on website?
Website Grader by HubSpot
Review other metrics such as # of indexed pages
Inbound links
Conduct surveys, introduce ideas, try new things ...

11. Part 2: Review Process
Overall Review Summary
Provides website specific comments on Parts I-V
Provides 5 actionable steps for improving your site for 2011!
All reviews scheduled to be complete by January 7, 2011.

12. Part 3: Follow Up Steps
What do I do next with the report?
Devise an action plan.
Who will be responsible? One or multiple people?
Map out a timeline for completion.
Brainstorm
The report will probably spark further thinking/ideas.
Finish
What will differentiate you from the crowd is putting ideas
into action.

13. Wrap Up
Open chat just moments away!
Questions? Email support@demosphere.com.
Items discussed today will be ...
Emailed to you.
Posted on www.demosphere.com & Facebook
Don't Forget To Sign Up!
Deadline is Dec 29!

14. Thanks for joining us for
Maximize Demosphere XXI
Ideas for our January session? Email
extratime@demosphere.com
Stay tuned to the January edition of ExtraTime.
To unmute yourself, press *6