This document provides tips for gaining more visibility on Twitter. It outlines new features for Twitter profiles in 2012 including header images, larger photo streams, and optimized mobile apps. It also recommends setting up a social media schedule using tools like Sprout Social or HootSuite to pre-plan and schedule tweets. Analyzing click rates and demographics through these tools allows tailoring messages for higher readership. Additionally, Twitter widgets can be used to display Twitter feeds on websites and blogs.

1. TWITTER 102

2. With your twitter feed up and operational, what
are the best ways to get visibility into your
twitter page? Below are a few key points that
will help you gain more readership, as well as
save you time, by streamlining the process.

3. New options in 2012 for Twitter –
Three additional changes have been made for
Twitter in 2012.

4. • New profile header image: A new feature offered
allows you to take your profile
image, username, twitter account name, twitter
bio, location and web link and incorporate them into
one picture, which is then highlighted at the top of
your twitter page. This includes both a background as
well as your personal photo.
• Updated photo streams: Photo’s on twitter have not
only increased in size, but they also increased number
of thumbnails you see on your page from four to six.
• New mobile apps for Android, Iphone and Ipad: In
order to optimize the new options on Twitter, new
mobile apps have been created for the major
companies to facilitate the old twitter layout as well as
the new headers and photo streams.

5. Setting up social media schedules ahead of
time and analyzing the results –
If you’ve created a content calendar this next
step will be a breeze! Websites such as Sprout
Social and HootSuite allow you to write a
week, month or more worth of content and
schedule this information to go out at a
predetermined time. Not only does this work
with twitter, but also Facebook and LinkedIn as
well. There is a cost associated with this
product, but many offer a trial so you can test
the product for free before you decide to
purchase.

6. In addition to setting these up ahead of
time, there is also an option on both sites to see
your click rates, demographics of
followers, number of new followers and
mentions. Taking these into consideration allows
you to figure out what people respond to, and
what isn’t working, These analytics allow you to
tailor your messages, gaining you higher
readership.

7. Add twitter feeds to your websites– Twitter has
a function called Widgets. Widgets allow you to
post twitter feeds to your website, blog or any
other place where you can embed HTML coding.
You can with create widgets directly from
your twitter account, or use a variety of
additionalwidgets available online.

8. Want to see what a widget looks like?
Check out our #PSATEC widget
on buypsa.com!