This document outlines 7 steps for creating a social media instrument (SMI) marketing campaign: 1. Register on social media sites like Squidoo, Hubpages, and Twitter. 2. Choose an offer to promote based on criteria like landing page quality and demographics. 3. Select a keyword meeting specified criteria and 3-4 related keywords. 4. Build quality content articles and the SMI page as instructed in a video. 5. Build backlinks using techniques like social profiles and article submissions. 6. Promote the SMI page through helpful answers on sites like Answers.com. 7. Monitor traffic and create more SMIs if needed.