Facebook for Business
Sponsored By:
Part I
You know you need a Facebook
Business Page, but how do you
set one up?
Old Consumer Buying Method
New Consumer Buying Method
Facebook 2014 Stats
Setting Up a Facebook Business Page
A Step-by-Step Tutorial
Setting Up a Facebook Business Page
Setting Up a Facebook Business Page
Setting Up a Facebook Business Page
Setting Up a Facebook Business Page
Setting Up a Facebook Business Page
Setting Up a Facebook Business Page
Setting Up a Facebook Business Page
Setting Up a Facebook Business Page
Setting Up a Facebook Business Page
Setting Up a Facebook Business Page
We are going to SKIP this step right now!
Setting Up a Facebook Business Page
Top half of page
Setting Up a Facebook Business Page
Setting Up a Facebook Business Page
#1 Confirm Details & Map
Setting Up a Facebook Business Page
#2 Update Page Info
No Character limits but keep it
somewhat short. Include CTA
Setting Up a Facebook Business Page
Call to Actions
Setting Up a Facebook Business Page
#3 Add a Cover Photo
Dimensions: 851x315
20% Text Rule
Tip
https://www.facebook.com/ad...
Setting Up a Facebook Business Page
To make sure your profile photo doesn’t
block
your cover photo check dimensions at:
ht...
Setting Up a Facebook Business Page
Tip: Another great way to promote
your page for free is by adding the
page as your emp...
Part II
You have a Facebook Business
Page….now what?
You Can’t Get Fans Without Content
Initial Post:
Quick Tip
Photo
Sizing
Sharing is Caring
Invite Your Friends!
Keep Your Fans Coming Back for More
Posting should:
(1) Happen regularly (every day, if
possible)
(2) Always have a visual...
Posting Ideas
Hard Sell Branding/Customer Interest
Share the Love: Other Business Pages
1. Act as your Page
Share the Love: Other Business Pages
2. Like a Page as
your Business Page
Share the Love: Other Business Pages
3. Share a post
But I don’t have time to post!
Facebook Scheduler
Tip: Activity Log
Tip: Activity Log
Managing Admin Access
Managing Admin Access
Social Graces Tip # 101
“Trust who you grant access to. Not
everyone needs admin level rights.”
Adding a New Page Manager
1. Make sure that person has “liked” the Page from their
personal profile
2. Get the email addre...
Cool Tool
See which manager
posted on your page
Insights: How is Your Page Performing?
Insights: How is Your Page Performing?
Who Are Your Fans? When Are They Online?
Who Are Your Fans? When Are They Online?
Now That You Have a Facebook Page…
PROMOTE it! Put the Facebook social media icon on:
-Your website, creating a link to yo...
Ask the SocialLites…
Facebook for Business
Questions & Answers
Want more?
• “Like” us on Facebook! (and see this presentation
again!)
https://www.facebook.com/SocialliteMediaSolutions
M...
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Facebook 101: From Set-Up to Success

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So you're ready to hop on the Facebook bandwagon but don't know where to start. Check out SocialLite Media Solutions presentation of how to start, build-out, and run a successful Facebook Business Page.

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Facebook 101: From Set-Up to Success

  1. 1. Facebook for Business Sponsored By:
  2. 2. Part I You know you need a Facebook Business Page, but how do you set one up?
  3. 3. Old Consumer Buying Method
  4. 4. New Consumer Buying Method
  5. 5. Facebook 2014 Stats
  6. 6. Setting Up a Facebook Business Page A Step-by-Step Tutorial
  7. 7. Setting Up a Facebook Business Page
  8. 8. Setting Up a Facebook Business Page
  9. 9. Setting Up a Facebook Business Page
  10. 10. Setting Up a Facebook Business Page
  11. 11. Setting Up a Facebook Business Page
  12. 12. Setting Up a Facebook Business Page
  13. 13. Setting Up a Facebook Business Page
  14. 14. Setting Up a Facebook Business Page
  15. 15. Setting Up a Facebook Business Page
  16. 16. Setting Up a Facebook Business Page We are going to SKIP this step right now!
  17. 17. Setting Up a Facebook Business Page Top half of page
  18. 18. Setting Up a Facebook Business Page
  19. 19. Setting Up a Facebook Business Page #1 Confirm Details & Map
  20. 20. Setting Up a Facebook Business Page #2 Update Page Info No Character limits but keep it somewhat short. Include CTA
  21. 21. Setting Up a Facebook Business Page Call to Actions
  22. 22. Setting Up a Facebook Business Page #3 Add a Cover Photo Dimensions: 851x315 20% Text Rule Tip https://www.facebook.com/ads/tools/text_overlay
  23. 23. Setting Up a Facebook Business Page To make sure your profile photo doesn’t block your cover photo check dimensions at: http://www.jonloomer.com/2014/01/2 0/facebook-image-dimensions/
  24. 24. Setting Up a Facebook Business Page Tip: Another great way to promote your page for free is by adding the page as your employer on your personal page
  25. 25. Part II You have a Facebook Business Page….now what?
  26. 26. You Can’t Get Fans Without Content Initial Post:
  27. 27. Quick Tip Photo Sizing
  28. 28. Sharing is Caring
  29. 29. Invite Your Friends!
  30. 30. Keep Your Fans Coming Back for More Posting should: (1) Happen regularly (every day, if possible) (2) Always have a visual (3) Be interesting to your customers (4) Have a mixture of content (not all hard sells) (5) Continually brand your company
  31. 31. Posting Ideas Hard Sell Branding/Customer Interest
  32. 32. Share the Love: Other Business Pages 1. Act as your Page
  33. 33. Share the Love: Other Business Pages 2. Like a Page as your Business Page
  34. 34. Share the Love: Other Business Pages 3. Share a post
  35. 35. But I don’t have time to post! Facebook Scheduler
  36. 36. Tip: Activity Log
  37. 37. Tip: Activity Log
  38. 38. Managing Admin Access
  39. 39. Managing Admin Access
  40. 40. Social Graces Tip # 101 “Trust who you grant access to. Not everyone needs admin level rights.”
  41. 41. Adding a New Page Manager 1. Make sure that person has “liked” the Page from their personal profile 2. Get the email address associated with their personal profile 3. Type in email address, choose level of access 4. Save
  42. 42. Cool Tool See which manager posted on your page
  43. 43. Insights: How is Your Page Performing?
  44. 44. Insights: How is Your Page Performing?
  45. 45. Who Are Your Fans? When Are They Online?
  46. 46. Who Are Your Fans? When Are They Online?
  47. 47. Now That You Have a Facebook Page… PROMOTE it! Put the Facebook social media icon on: -Your website, creating a link to your Business Page -Your email signature file, creating a link to your Business Page -Flyers, e-newsletters, announcements or other marketing material to alert other businesses and consumers of your Facebook presence
  48. 48. Ask the SocialLites… Facebook for Business Questions & Answers
  49. 49. Want more? • “Like” us on Facebook! (and see this presentation again!) https://www.facebook.com/SocialliteMediaSolutions Meredith Plunkett, Co-Founder Jessica Werckman, Co-Founder Heather Salovin, Social Media Strategist Connect with the SocialLites! Info@SocialLiteMediaSolutions.com 352-388-1VIP (1847) www.SocialLiteMediaSolutions.com“Helping businesses elevate their social media status.”

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