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Creative Ways To Use And Manage Facebook Pages
The document provides tips and examples for how military services can creatively use Facebook pages. It describes how the 24th Marine Expeditionary Unit posts photos from humanitarian missions and how the 28th Bomb Wing Commander answers base questions. Other examples include the 1st Infantry Division advertising events, a Naval Medical Center announcing a contest, and a Marine Forces Reserve advertising bonuses. It then provides best practices such as grouping related content, keeping discussions centered around posted content, and cross-promoting across websites and social media platforms.
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Creative Ways To Use And Manage Facebook Pages
- 1. Creative Ways Weare Using Facebook
- 2. Creative Ways theServices are Using FacebookMarines 24th Expeditionary Unit posts pictures from their humanitarian missions Col. Jeffrey Taliaferro, 28th Bomb Wing Commander for the USAFuses his site to answer questions about living on base
- 3. Creative Ways theServices are Using FacebookThe US Army’s Official 1st Infantry Division page is using its Facebook to advertise eventsUS Naval Medical Center Portsmouth announced a contest through their Facebook page
- 4. Creative Ways theServices are Using FacebookMarine Forces Reserveuses its wall to advertise reserve bonusesUSAF 621st Contingency Response Wingposts photos from their events and links to Flickr
- 5. Creative Ways theServices are Using FacebookArmy 2nd Battalion 130th Field Artillery uses notes to address issuesThe USS Constitutionofficial site uses discussions to interact with its fans
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- 7. Where to GetContentCreate your own content by posting:
- 8. Advertise service-related eventssuch as graduations, contests, community events
- 9. Link to photosfrom these events
- 10.
- 11. Link to contentcreated by others
- 12.
- 13. Service Pages (army.mil,navy.mil, etc.)
- 14.
- 15. Reputable news sourcesAdvertisingYour Fan PageAsk other services to fan your page
- 16. Link to otherservice pages, your website, and Defense.gov.
- 17. Link to yourother social media websites (Twitter, Flickr, Slideshare, Ustream, Blog, etc)
- 18. Advertise the factthat you have a Facebook page in your print publications, on your website (see next slide), and as an additional resource cited in press releases and other public outreach announcements.
- 19. Create an ad– see demo here.Featuring Your Facebook Page on Official SitesAs more units, commands, and organizations take advantage of social media, DoD components are spotlighting this content on their official sites. Here are some examples.
- 20. You can askyour main site’s content manager to add links to your social media sites.Some Tips for SuccessGroup your content together around themes.
- 21. For example, ifyou are posting a link to an article about U.S. forces in Africa, make sure your poll reflects the same theme.
- 22. Make sure youcenter discussions around content and use short questions to get responses.
- 23. See the SocialMedia Hub or the Service pages for examples.
- 24. Don’t post alot of content on your wall at one time. Resist the urge to overwhelm your audience.
- 25. Consider creating anunpublished “sandbox” page that you can test before posting to your actual page.Tips ContinuedBuild your content first. Make sure you have a week or so of solid, real content. Substantive posts, photos, links.
- 26. Share the responsibility.Make sure that you aren’t the only one managing this site. Give at least three other (trusted!) people admin privileges.
- 27. Send out tostaff. Draft a notice to all staff, inviting them to join. Encourage them to send out a scrubbed version to their contacts.
- 28. Have paper materials.You can put paper fliers in libraries, and hand them out at public events, inviting people to join your sites.
- 29. Cross-pollinate. Post linkson your main service website, Twitter, and Facebook to promote each site.
- 30. Collaborate with us. Send us content to our site or tag us, and we’ll return the favor by tagging your site.
- 31. Keep it current.Really. A dead site is a dead site.The EndIf you have questions or comments, please leave us a comment or contact the Department of Defense Public Affairs New Media and Outreach team at socialmedia@osd.mil.