Great discussion of the following: Overview of Social Media B2B, some compelling stats, case studies, how-tos for content strategy, Facebook, twitter, YouTube, LinkedIn and blogs!
An overview of a B2B Strategy: What is Social Business? Current Social Media statistics, Editorial Calendar, Content Marketing & Links to more information
Introduction into Social Media and Social Media AnalyticsDr Matt McDougall
An introduction to social media and the measurement platforms of social media analytics. Some interesting examples of social media gone wrong and some other examples of companies doing social media.
FRANkademy: Social Media Strategy for B2BFRANk Media
FRANk Media | FRANkademy is a social business workshop by FRANk media in Melbourne, Australia.
We share our best tips for a successful social media B2B strategy including social media tools, ROI, social media monitoring and reporting.
FRANKademy also includes a couple of case studies of B2B businesses which employ a successful social business strategy already.
Enjoy and please get in touch if you have any questions!
frank@frankmedia.com.au
Social Media and Content Marketing Strategy - An IntroductionThomas Webster
An introduction to Content Marketing Strategy and Social Media, the things that you need to take into account and some basic process steps to help you get started.
Building a B2B Social Media Strategy: How Businesses Can Stay RelevantKate Hamilton
All too often, businesses become gunshy about getting started with social media marketing—especially within the B2B space. But not participating in today’s conversation could impact tomorrow’s bottomline. No matter what industry you’re in, influencers, partners and customers are conducting on and offline conversations. It's important not to miss out on the opportunity to be not only a part of the discussion, but define your brand as a leader.
Presented at Social Media Strategies Summit Chicago 2015, Kate Hamilton reviews how to develop a realistic plan, ensure the resources to execute and get serious about social media marketing without getting overwhelmed.
Through her diverse background as a trained journalist with more than 10 years of experience and strategic oversight of digital marketing projects, most recently as vice president of client relations and digital strategy at Chicago-based precision content marketing agency IntraLink Global, Kate details:
- What makes an effective B2B social media strategy
- How to identify where to spend your time
- How to achieve your goals and remain flexible
An overview of a B2B Strategy: What is Social Business? Current Social Media statistics, Editorial Calendar, Content Marketing & Links to more information
Introduction into Social Media and Social Media AnalyticsDr Matt McDougall
An introduction to social media and the measurement platforms of social media analytics. Some interesting examples of social media gone wrong and some other examples of companies doing social media.
FRANkademy: Social Media Strategy for B2BFRANk Media
FRANk Media | FRANkademy is a social business workshop by FRANk media in Melbourne, Australia.
We share our best tips for a successful social media B2B strategy including social media tools, ROI, social media monitoring and reporting.
FRANKademy also includes a couple of case studies of B2B businesses which employ a successful social business strategy already.
Enjoy and please get in touch if you have any questions!
frank@frankmedia.com.au
Social Media and Content Marketing Strategy - An IntroductionThomas Webster
An introduction to Content Marketing Strategy and Social Media, the things that you need to take into account and some basic process steps to help you get started.
Building a B2B Social Media Strategy: How Businesses Can Stay RelevantKate Hamilton
All too often, businesses become gunshy about getting started with social media marketing—especially within the B2B space. But not participating in today’s conversation could impact tomorrow’s bottomline. No matter what industry you’re in, influencers, partners and customers are conducting on and offline conversations. It's important not to miss out on the opportunity to be not only a part of the discussion, but define your brand as a leader.
Presented at Social Media Strategies Summit Chicago 2015, Kate Hamilton reviews how to develop a realistic plan, ensure the resources to execute and get serious about social media marketing without getting overwhelmed.
Through her diverse background as a trained journalist with more than 10 years of experience and strategic oversight of digital marketing projects, most recently as vice president of client relations and digital strategy at Chicago-based precision content marketing agency IntraLink Global, Kate details:
- What makes an effective B2B social media strategy
- How to identify where to spend your time
- How to achieve your goals and remain flexible
Digital Marketing for Financial Services Companies: New Mantras, New MediaWilson Cleveland
An overview of the digital media marketing landscape. New principles and strategies. Examples taken from financial services companies (as this was the audience for this particular presentation). Contact me at wcleveland@cjpcom.com for more information.
Social Media Marketing Intro for Symantec PartnersSymantec
Social channels are seeing their user base grow every minute. With over 500 million daily active users on Facebook, 250 million monthly active users on twitter and 300 million users on LinkedIn businesses can longer ignore social.
Join Charlie Treadwell, Director Social Marketing at Symantec and learn:
- How to get started on Twitter, Facebook, LinkedIn and SlideShare
- Best practices on how to create content that engages with your customers
- Metrics to track your efforts on social
#Task 1 - Marketing plan: social media for The Sparks Foundation | #GRIPSmit Bhansali
As a part of the Internship; The task was to create a marketing plan for The Sparks Foundation. After much research and brainstorming, I have created a social media marketing plan for TSF; I hope this will help guide the company's operations and ensure that they deliver the desired business results.
Updated slides show 2012 research on social media network usage as a marketing tool among North American small to medium-sized business and industrial companies.
If you have been working in social media for some time, you are already familiar with a Social Business Command Center (sometimes referred to as a Social Media Listening Center). Both Dell and Gatorade were early adopters of command centers and many companies are now starting to follow suit.
How covid-19 has influenced the field of marketing.
Businesses of all sizes have been affected by the health crisis, and everyone has had to adjust their thinking and approach, as well as the implementation of their marketing plans.
What do you need to succeed online with your business? Here it is... everything you need to know explained. The deck from BoxlessWorkshops.com's January Workshop.
El fan de Facebook para las principales marcas se valora en 174 dólares de media en 2013, un 28% más que en 2010. Zara ha quedado en primer lugar entre sus iguales, sólo superada por BMW y dos grandes retailers americanos (Walmart y Target). Cuando el consumo es frecuente disminuye el valor, como es el caso de Coca-Cola con 70 dólares.
http://www.alfonsogadea.com/
A statistical insight into how ‘social’ the world is and case-studies of brands that have gone beyond customer interaction and successfully leveraged social media for making business processes a lot more efficient.
Digital Strategy - Lecture 1 - The New Digital LandscapeAndy Lima
Lecture delivered on 28/09/2106 - format: debate and discussion
Leeds Business School
Exploring the new digital environment, disruption and innovation
(It works better when used with articles, reports and videos about disruption)
Several articles on disruption and innovation was used to guide students thoughts throughout the lecture.
The Future Of B2B Marketing / By @TheCoolestCoolRoss Simmonds
From RossSimmonds.com - Check it out for great information on B2B Marketing!
Over the last few years, the entire sales and marketing process for B2B and enterprise organizations has shifted. These companies are no longer armed with information that is hidden from the public and sales teams are no longer in the driver seat. Leads and prospects now hold the power as information is more readily available and the increase in competition has resulted in a plentiful supply of choice. Beyond that, technology has completed disrupted the once linear buying process and behaviour of B2B customers and has forced marketers to become more strategic and efficient in their approach. Here are a few trends that I believe are going to redefine marketing in the B2B space over the next few years.
Digital Marketing for Financial Services Companies: New Mantras, New MediaWilson Cleveland
An overview of the digital media marketing landscape. New principles and strategies. Examples taken from financial services companies (as this was the audience for this particular presentation). Contact me at wcleveland@cjpcom.com for more information.
Social Media Marketing Intro for Symantec PartnersSymantec
Social channels are seeing their user base grow every minute. With over 500 million daily active users on Facebook, 250 million monthly active users on twitter and 300 million users on LinkedIn businesses can longer ignore social.
Join Charlie Treadwell, Director Social Marketing at Symantec and learn:
- How to get started on Twitter, Facebook, LinkedIn and SlideShare
- Best practices on how to create content that engages with your customers
- Metrics to track your efforts on social
#Task 1 - Marketing plan: social media for The Sparks Foundation | #GRIPSmit Bhansali
As a part of the Internship; The task was to create a marketing plan for The Sparks Foundation. After much research and brainstorming, I have created a social media marketing plan for TSF; I hope this will help guide the company's operations and ensure that they deliver the desired business results.
Updated slides show 2012 research on social media network usage as a marketing tool among North American small to medium-sized business and industrial companies.
If you have been working in social media for some time, you are already familiar with a Social Business Command Center (sometimes referred to as a Social Media Listening Center). Both Dell and Gatorade were early adopters of command centers and many companies are now starting to follow suit.
How covid-19 has influenced the field of marketing.
Businesses of all sizes have been affected by the health crisis, and everyone has had to adjust their thinking and approach, as well as the implementation of their marketing plans.
What do you need to succeed online with your business? Here it is... everything you need to know explained. The deck from BoxlessWorkshops.com's January Workshop.
El fan de Facebook para las principales marcas se valora en 174 dólares de media en 2013, un 28% más que en 2010. Zara ha quedado en primer lugar entre sus iguales, sólo superada por BMW y dos grandes retailers americanos (Walmart y Target). Cuando el consumo es frecuente disminuye el valor, como es el caso de Coca-Cola con 70 dólares.
http://www.alfonsogadea.com/
A statistical insight into how ‘social’ the world is and case-studies of brands that have gone beyond customer interaction and successfully leveraged social media for making business processes a lot more efficient.
Digital Strategy - Lecture 1 - The New Digital LandscapeAndy Lima
Lecture delivered on 28/09/2106 - format: debate and discussion
Leeds Business School
Exploring the new digital environment, disruption and innovation
(It works better when used with articles, reports and videos about disruption)
Several articles on disruption and innovation was used to guide students thoughts throughout the lecture.
The Future Of B2B Marketing / By @TheCoolestCoolRoss Simmonds
From RossSimmonds.com - Check it out for great information on B2B Marketing!
Over the last few years, the entire sales and marketing process for B2B and enterprise organizations has shifted. These companies are no longer armed with information that is hidden from the public and sales teams are no longer in the driver seat. Leads and prospects now hold the power as information is more readily available and the increase in competition has resulted in a plentiful supply of choice. Beyond that, technology has completed disrupted the once linear buying process and behaviour of B2B customers and has forced marketers to become more strategic and efficient in their approach. Here are a few trends that I believe are going to redefine marketing in the B2B space over the next few years.
My talk at the NIMA Social Media Expert Class B2B. Fundamental changes are happening in society and in businesses at the moment. Social media have a major impact how we behave and communicate. Also for businesses. At the doorstep of 2012 I share six social trends, which will have a high impact for companies. I believe in the end of B2B, P2P (person2person) beholds the future. Like it? Share it! And let’s change marketing communication.
Social media has been adopted by many (if not all) higher education institutions, but is still in it’s infancy. Social media is more than tweeting and wall posts. Learn how to develop a sustainable social media program which includes crisis management, governance, training, strategy development and more. In addition, learn how to get buy-in from the social media naysayers on campus.
B2B Social Media Marketing - Really! (2013 edition)Paul Gillin
Conventional wisdom says that social media isn't appropriate for B2B marketing. Conventional wisdom is wrong.
B2B companies were actually some of the first to adopt social media tools broadly and to discover the benefits of rich, ongoing customer conversations. B2B social media doesn't have the glamour and sex-appeal of big consumer campaigns like the Old Spice man, but Web 2.0 technologies are already firmly entrenched in firms ranging from commodities exchanges to high-tech vendors to sellers of construction supplies.
Success with B2B social media marketing requires understanding what motivates your customers and personalizing the experience. Companies that simply use social media as another way to push a message are missing the point.
This session covers:
--What the innovators are doing and how the unique characteristics of B2B interactions demand a unique approach to social marketing
--Which social tools have shown the greatest payoff for B2B companies (they're different from the ones that work for B2C firms)
--How social media fits into a broader content marketing strategy
This presentation was delivered at the Godfrey FWD:B2B conference in Lancaster, Pa. 11/7/13.
Social Media, Digital, Content Marketing: B2B Office Furniture DealersSarah Van Elzen
This was a presentation for National Dealer Alliance on behalf of BSI (Building Service Inc.) http://buildingservice.com/. BSI designs, builds and furnishes offices in the greater Milwaukee area. The content of this presentation includes the state of digital/social and the benefits of social media for B2B companies. Content marketing examples are included for best practice on reaching a B2B audience.
One of biggest problems my clients have is time when it comes to content production. We've found that it's best if you have a planned strategy to get things done. That's why we've developed the Content Calendar Workshop.
At the end of the presentation, there is a link that will take you to a place where you can download a content calendar template.
Suzanne McDonald, Content & Social Strategist at Designated Editor, presented "Tools to Drive Your Social Media Editorial Calendar With Efficiency & Efficacy" at the Yankee International Association of Business Communicators meeting in Greater Boston.
« La vidéo marketing en B2B : Outil de communication de marque ou contenu marketing digital idéal pour développer ses ventes ?
La vidéo est un contenu marketing de plus en plus utilisé sur Internet. Néanmoins, en B2B elle est souvent utilisée pour valoriser l’image de l’entreprise et lorsqu’elle est utilisée pour vendre, c’est souvent de manière ponctuelle.
Les acheteurs B2B sont de plus en plus isolés devant leur ordinateur pour la recherche d’informations dans le cadre de leur achat B2B. Ils ont à leur disposition une quantité de contenus marketing nombreux et variés lors de leur recherche d’information sur le web. Pourtant, la majorité de ces contenus échouent pour engager le client. Seule la vidéo augmente cet engagement en captivant l’internaute et en facilitant sa mémorisation par la combinaison de l’image et du son.
De plus, même en B2B, la vidéo est de plus en plus partagée sur les réseaux sociaux et consommée de manière mobile, car elle se visionne rapidement et facilement. Dans ces vidéos, les acheteurs B2B veulent trouver des informations qui leur permettent d’avancer dans leur processus d’achat, c’est à dire qui leur apportent une valeur ajoutée par rapport à leurs besoins.
Pour le marketing de contenu, cela veut dire que pour attirer les prospects vers l’entreprise et sur son site web, il faut fournir des contenus qui répondent à leurs besoins et au moment où les internautes les recherchent.
Présentation pour la soutenande de thèse professionnelle dans le cadre du MBA Spécialisé Marketing et Commerce sur Internet de l'ILV - MBAMCI
Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media to improve their business results.
In this Content Marketing Workshop, we cover:
- Whether social media is a useful business tool or a waste of time
- Why most companies can’t harness the power of social media
- A case study of how one engineering firm used LinkedIn to send lead generation results through the roof
How to leverage social media at IT organizationsThe Oren Group
The rapid proliferation of social media has revolutionized the way companies and consumers from around the world communicate, collaborate and transact. Social media platforms & tools like:
Facebook, Twitter, blogs, webcasting, and virtual events have positively impacted our business by enabling effective knowledge sharing & collaboration with various stakeholders across different geographies and time zones.
In this presentation, I will explain why and how IT companies should use social media to develop relationships with their target audiences and stakeholders.
I will discuss social media strategies & platforms that are available for companies in general and IT companies in particular to effectively provide value to their customers and stakeholders. Several case studies of IT companies that have successfully adopted social media are provided.
Digital Marketing Course Week 7: Social Media MarketingAyca Turhan
Seventh week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Social Media Channels
Virality
Social Media Marketing Strategies
For more please visit: www.aycaturhan.com/man423
This presentation was delivered at the Calgary Marketing Club to provide an introduction to the topic of how to use social media to market a B2B company.
Inside Academy - Social Media & Bloggingmgower
Use Social Media to drive B2B lead generation.
Email blasts, trade shows, ad campaigns, cold calling and press release are no longer the only techniques for lead generation. This is the age of social media marketing.
This whitepaper gives you the latest updates on:
- How to develop a strategy and content implementation plan
- An overview of the key social media networks available
- Main benefits of blogging and how to measure it.
To download go to:
http://www.theinsideteam.co.uk/b2b-social-media--blogging/
This presentation provides an introduction to social media channels. It will examine the importance of social media and how to use platforms such as Facebook, Twitter and LinkedIn successfully. It will explore the main principles of social media, and how it can be used by organisations to transform their marketing communications. The area of social media monitoring and risk will also be examined along with some practical advice on how to successfully protect your organisation's reputation online.
Similar to B2B Social Media: Strategy Guide and Best Practices (20)
Full slide deck from my presentation on How to Create a Stellar LinkedIn Profile. I also do private one-to-one LinkedIn Profile Development and Optimization. Contact me: robeenf at gmail dot com. Or you can find me here: linkedin/in/robinfrank
In a competitive job market, interviews are as much about enthusiasm and presentation as your applicable skills and relevant experience. You need to know what you want, how your experience applies, and how to present yourself in the best way possible. In this session, you will learn how hiring managers think, and how to impress them, as well as build your speaking and body language skills. We’ll also cover persuasive presentation – and what that entails – doing your research on the job and on the hiring manager, which questions to ask, how to practice your “story” in terms of many common questions interviewers ask, and effective ways to link your experiences directly to the opportunity at hand.
Your presence is how people form their impressions of you – your resume, social networks such as LinkedIn and Twitter, even your own personal blog and website. These are all great ways for people to find you and learn more about who you are as a person. In this session, you’ll learn how to make your LinkedIn profile shine and how to set yourself apart and get your foot in the door.
Presentation for women returning to the workforce on how to develop and navigate your personal brand. Includes personal branding exercises to develop a compelling and memorable personal brand; comprehensive LinkedIn profile strategies; social media profile tips; tips for interviewing success.
Presentation given at the Berkeley WAG group on 2_4_15. Covering a variety of strategies and best practices for small businesses to leverage/optimize social media, blogging, online selling, Yelp, and other digital strategies.
Presentation sponsored by the Southern Marin Moms Club for those looking to create a compelling personal brand online and offline, learn best practices for networking, and develop a powerful and comprehensive LinkedIn profile.
Completely updated as of August 2011. Facebook strategy and best practices for creating and optimizing your Facebook Page. Includes: branding, messaging, design, content, timing, scheduling, applications, fan growth, virality, measurement and analytics.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3. Latest Data
• B2B companies that blog generate 67% more leads/month
than those who do not.
• 69% of B2B marketers are shifting their budgets toward social
media.
• B2B companies that blog more than 4x/week see the biggest
increase in traffic and leads, according to @HubSpot
• 51% of B2B marketers plan to increase their spend on content
marketing, per @MarketingProfs
• 86% of #B2B companies are using social media
• Top use of B2B social media is for thought leadership at 60%,
per @btobmagazine
4. Latest Data (continued)
• B2B companies are more likely to use Twitter than B2C
companies: 75% vs 49%, per @businessdotcom
• 41% of B2B companies are acquiring customers through
Facebook.
• 39% of B2B marketers say blogging is their most valuable
content asset, per @eMarketer
• 60% of B2B marketers cite thought leadership as #1 reason to
use social media, per @btobmagazine
• Social media helps B2B marketers improve search results
• B2B social media spending set to explode to $54M over next 5
years per @Forrester
5. Social Media Statistics
• Twitter
– 225 million – Number of Twitter accounts
– 100 million – Number of active Twitter users in 2011
– 250 million – Number of tweets per day (October 2011)
• LinkedIn
– As of December 31, 2011 (the end of the fourth quarter),
professionals are signing up to join LinkedIn at a rate that is faster
than two new members per second.
– As of February 9, 2012, LinkedIn operates the world’s largest
professional network on the Internet with more than 150 million
members in over 200 countries and territories.
– Executives from all Fortune 500 companies are LinkedIn members
6. Social Media Statistics
• YouTube
– 60 hours of video are uploaded to YouTube every minute (more video
uploaded in past month than three big TV networks in the past 60
years).
– YouTube gets 4,000,000,000 page views a day, which adds up to
1,000,000,000,000 a year.
– YouTube has 800,000,000 users (about the same as Facebook) who
watch 3,000,000,000 hours of video a month.
– YouTube Average viewing session remains a low 15 minutes
• Blogs
– 70 million – Total number of WordPress blogs by the end of 2011
7. The Rise of the B2B Social Buyer
• Relies on social
media and online
communities during
the purchase
process.
8. Solution Provider Credibility is also
on the Rise
• B2B solution providers
need to create fact-based
customer intimacy,
establishing a relationship
with the buyer based on
knowledge and creating a
continuous, coordinated
dialogue.
9. B2B Marketers’ Jobs are More
Complex than Ever
• Dealing with
both social and
traditional
buyers
10. The Goal: an Integrated Customer
Engagement Program
11. Social Media is the New WOM Engine
• B2B companies should obsess about building
reach as much as B2C companies.
• Social media builds reach.
• Social Media amplifies the effectiveness of
online marketing. It doesn’t replace it!
– Use social media to promote all your online and
offline events.
12. Social Media is Cost Effective
• While social media requires an investment of budget
and resources, it is nowhere near the costs
associated with other media.
• Even in tough economic climates, B2Bs can afford
social media programs and use these initiatives to
gain competitive advantage.
• Social media platforms provide excellent outlets for
customer education, building trust and shortening
the sales cycle.
14. Social Media Strategy Elements
• Set Your Objectives
• Know Your Audience(s)
• Study the Competitive Landscape
• Define Your Strategy
– Platforms: Twitter, LinkedIn, YouTube,
– Social Media Playbook
– Measurement and Reporting
– Management Tools
15. Objectives
• Objectives (Customers and Key Stakeholders such as
investors, partners, and others)
– Increase awareness of company and the problems you
solve.
– Establish interest with compelling reasons for your
solution is better than the competition and more
details about your offering.
– Engage social communities with content that is
relevant, interesting, educational, and entertaining.
– Create thought leadership position.
16. Target Audiences
• Identify target audiences
– Who are they?
– Where do they live online?
– Which social platforms?
17. Your Competition’s Social Media
• Study the competitive landscape
– What are they doing in social media?
– What are their strengths and weaknesses?
18. Platform Mix
• ID platform mix and messaging
– Create a unified presence that builds your story,
empowers your interactions, and helps you rise up from
being just another voice in the stream
– Create useful information, to select the best possible
media to package that information, and then to choose a
series of distribution technologies for delivering your ideas
to others, to encourage interactions, and to drive towards
certain target results.
19. Social Media Playbook: A Guide
• Social Media Playbook: a procedural guide to aid social
media spokespeople for your company
– Audiences
– Voice/Tone
– Content Strategy
• Timing
• Editorial guidelines
• What can/can’t be said
• Promotions/Special offers (whitepapers, reports)
– Content Creation System
– Monitoring guidelines
– Spam policies
20. Key Messaging Doc
• A living “Google doc” of your company’s positions on leading
industry trends and issues.
• Gathered from fraud prevention best practices, sales
personas, analyst opinion, press coverage, mgmt opinion.
• Used as a reference in creating social editorial on the fly,
using keywords/phrases.
• Reviewed quarterly.
21. Editorial Calendar
• Marketing/Editorial Calendar
– Spreadsheet of all content across all channels, by date for
creation, publishing, promotion, and tracking.
– Guarantee that you always have something proactive to
talk about.
– Includes current/older content, but also integrates with PR
schedule, event-driven mktg, blog editorial planning.
– Ensures you are proactive, not just reactive, to drive
eyeballs to owned assets (site, social, blog, etc).
22. Content
• Prospects don’t care about your products; they want
solutions to their problems.
• 60% of the sales cycle is over before a buyer talks to
a salesperson.
• Publishing and sharing content online is the single
biggest lever to increase lead generation.
• Create awesome content and reduce the friction of
sharing it.
23. Atomize Your Content
Reactive example
New Aite Group report:
"Online Fraud Mitigation: Tools of the Trade“
27 October 2011
Today Tomorrow Next Week
TWEET: COMMENT: BLOG POST:
You can market fraud Here are 2 ways to not Download the report
prevention to your affect online usability… from us. Here’s our
customers! <link> take on what to do…
24. How Social Media Leads Happen
1
Twee
t
Landing
Page
Form Lead
Like Blog Landing
Post
CTA
Page
Product Landing
+1 Page
CTA
Page
25. 3 Must-Haves for Social Media
Lead Generation
• Get people to connect with you.
• Get people to share your stuff.
• Place calls to action everywhere.
26. THE Links to company
blog posts
10-4-1
Links to third-
party articles
Link to a company
landing page
RULE
28. Twitter To-Do’s
• Create Profile
• List in directories
• Follow and engage key audiences and press on Twitter
to gain followers
• Participate: use keywords, define keywords, retweet,
@reply, create lists
• Content strategy: customer support, interesting
information in the industry, education, even humor
• Monitor keywords and key lists of stakeholders and
customers
29. LinkedIn To-Do’s
• Build out company profile –jobs, description
– Encourage employees to create profiles, connect, get
recommendations
• Monitor and participate in key groups
• Create company group
• Share updates
• LinkedIn ads – wait – currently not high returns
30. YouTube To Do’s
• Add videos and create company channel
• Create playlists
• Add tags
• Add annotations
• Add friends/gain subscribers
• Optimize for SEO
31. Measurement & Reporting
• Identify key analytics and targets.
• Create customized analytic report and provide monthly
reporting.
• Offer/integrate recommendations based on learnings.
– Evolve content and promotions to emphasize what you
find to be successful.
– Create strategies for flexibility and adapting to
changing market conditions.
32. Tools for Management &
Monitoring
• Hootsuite
– Schedule and monitor posts on Twitter/Facebook
– Link accounts to save time
– Hoosuite analytics for Twitter
• YouTube Insights
• Twentyfeet
– Broad cross-platform monitoring
• Klout
– Monitoring influence across social networks
33. Social Media Monitoring
• Industry blogs
• News websites
• Conferences/events
• Analysts
• LinkedIn Groups and companies
• Twitter profiles – lists of PR, competitors, analysts,
influencers, etc.
• Note: create workflow for alerts, and responses
34. Social Media Analytics
• Suggested analytics to measure
– Inbound website traffic referred from social media sites
– Inbound blog traffic referred from social media sites
– Growth in blog commentary (per post average)
– Blog article “Likes”
– Growth in Twitter followers, retweets, @replies, and hashtags
– Growth in followers on LinkedIn
– Growth in group members on LinkedIn
– “Authority” measures for blog, Klout
– Number of new prospects who admit first following us on
social media
Aite Group report 27Oct: bank’s fraud prevention capabilities are competitive differentiator. Behavior analytics is effective strategy for fighting online fraud. Watch out for usability! Only 1 comment as of yesterday! Same story in Bank Technology News has 1 comment. http://www.banktech.com/risk-management/231901794 http://www.aitegroup.com/Reports/ReportDetail.aspx?recordItemID=861 (mentions GA!)
Closed Millions In Sales From Online Leads ROI – 2800%!