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Wordpress + Facebook
Connecting with friends gives results
@CartoonsByJim
Which is more important
Facebook
Or
Your Wordpress Website?
Rules for Building Web Traffic
1. Find your readers
2. Draw them to the site
3. Refer to 1
A niche sports brand
Website
Home Page
Facebook Page
We Made 3 Changes
1. Increase posting frequency
2. Make website the destination
3. Re-purpose content
The Results
The Results
The Results
How we did it
1. Automatic Posting
2. Simpler Like Us Button
3. Facebook Popup
4. Horizontal Sharing Toolbar
5. 1Click Social Picture Sharing
6. Floating Sharebar
7. Mobile Plugin
Automatic Posting – NextScripts SNAP
Features
• Randomised posting times
• Limit speed and frequency to each
network
• Include/exclude categories
• Choose start dates
• Choose page types
Facebook - front end
Next Scripts – front end
NextScripts – back end
Facebook Social Plugin Widgets
Facebook Page Promoter Lightbox
Floating Social Bar & Digg Digg
Final Results
Likes rose 400 – 550 in 2 weeks
1 year later FB Likes <2,000
Free Case Study writeup
Wordpress social media
automation:
Building audiences across
platforms
A copy for everyone
http://creativeagencysecrets.com/
WordCamp/

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WordPress + Facebook how to connect with friends

Editor's Notes

  1. Posting 3 x per day on Facebook, 1 x per day blog post One fed to the other. Imbalance in readers – 4,500 newsletter subscribers; 350 Facebook fans
  2. The first was to do with posting amounts and timing. We increased the frequency of posting and changed what time of day we posted Facebook updates. This was increased to 5-6 times a day (effectively doubling our previous posting frequency). The second major change is where we post from. We changed all sources of our posts to our website and then linked to them. Our third major change was where we sourced our content from. It’s important to note here we hardly ever created original content – we either shared others or repurposed our archived content.
  3. SNAP, social network auto posting
  4. Adds Adds 3 facebook social plugins as wordpress widgets: Facebook Recommendations, Facebook Activity Feed, and the Facebook Like Box
  5. Sessions number compare % new sessions