1. Facebook: Using The World's
Largest Website To Get
People To Yours
Nicole Ouellette
Breaking Even Communications
nicole@breakingeveninc.com
2. Who Am I?
● Nicole Ouellette, 'The Facebook Girl'
● Enthusiastic social media user (regular
person)
● Blogger/website owner (business owner)
● Website marketer (web developer)
Three perspectives on Facebook, all
important!
3. Why Are We Talking About
Facebook
● 963 million users, 163 million users in US
● The first thing 70% of people do when
they get on a computer
● 25% of people have been dumped via
Facebook
● 350 million people suffer from FAD
● #2 website online (after Google.com)
● People are talking on Facebook... be part
of the discussion.
5. Facebook
● Person (Add Friend)
5,000 friends
Mutually agreed upon connection
No stats
Not indexed*
Private, public, or mix
6. Facebook
● Business (Like)
Unlimited likers (not reciprocal)
Statistics
Apps
Indexed
All public
7. Facebook
● Group (Join)- Hybrid between business
and personal
5,000 limit
Can automatically add people
Some functionality (ex: Docs)
Public, private, or mix
8. Facebook For Business
● Setting your username (branding)
● Using apps (functionality)
● Using images (new timeline)
● Featured likes (other business pages)
● Tagging (other business pages)
● Insights (analytics)
13. How To Install An App
● Find the app and select the page you want
to install it on (you will need to do this as
your personal self).
● Customize the app with the information it
needs.
● Customize the display on your page.
14. Using Images
● Links can go in
captions (Captions can
be edited)
● No calls to action or
URLs in cover image.
Can not be largely text
either (Oops.)
● Latest Image upload
app can't be moved.
20. Getting More 'Likes'
● Facebook icon in your email newsletter
and your website (more on website later)
● Linking Facebook to your other social
networks (Twitter, LinkedIn, Google+, etc)
● Facebook custom link in your email
signature
● Invite your friends
● Paying for ads (we'll get to that later)
● Create something people will share
(photos)
21. The Viral 'Thank You'
● It doesn't have to
be polished.
● It's easier if it's
positive and well
timed.
● Nothing is
guaranteed
● Photos do better
then other kinds of
posts.
22. What Do People Share
● People like photos or links w/thumbnails.
● People interact with pages that share often.
23. Are You You Or Your
Business?
● Look in the upper right corner!
24. Paying Facebook
● Ads (Facebook.com/ads)
Sponsored Story, Generic, Promoted Page
Posts
$1+/click (or $0.10+ per 1000 impressions)
Can select exact group
Appear in Newsfeed and in sidebar
● Promoted Posts
Less expensive
Promote to your fans and their friends
Appear in Newsfeed
26. Things People Can Do On
Facebook (That Other People
Can See)
● 'Like' your business page.
● Post a status update and tag/check into
your business.
● Share your status update.
● Use an app.
43. Sending Traffic To Your
Website
● Networked Blogs
● Redirect App
● Add link to photo caption, video, event,
etc.
● Optimizing your 'About' page
● Open Graph markup
48. Open Graph Markup
● Stolen from the
interwebs
● Like microdata
and Google+
● More deep
integration
between your site
and Facebook.
49. Open Graph
● Not only will you be able to see
information go by in your newsfeed but it'll
be highly searchable.
50. Open Graph
● Social will be more important in search.
51. What's Next?
● Facebook has very recently made images
larger and made more things image based
(Ex: Liking a business page)
● More ads and more integrated ads.
● Hashtags rumored to be added. (Even
more searchable)
● Mobile platform needs more development
(Ex: Can't change your profile picture on
mobile app at the moment)
● More JED extensions for Facebook
integration.
