This document provides guidance on designing a Facebook fan page, including: 1. Adding basic information like a logo, customizing the wall and tabs, and setting the URL. 2. Adding applications and features like events, RSS feeds, polls, and a boxes tab with Static FBML to customize the page. 3. Using Insights to learn more about your fans and monitor your page's performance.

1. Designing Your Facebook* Fan Page *Facebook is constantly changing. While we periodically review this guide to reflect these changes to the interface, we can’t always guarantee that what you see on your screen will exactly mimic the information in the guide.

2. Table of Contents Basics of your Fan Page Customizing your Page Adding an Event Adding an RSS Feed Customizing your Boxes Tab Terms of Use Other Tools

3. Basics

5. Login with the email address and password you used to create your profile. (Guidance on setting up a profile can be found in the first in this series “Getting Started with Facebook”)

6. At the left of the screen, click on the Ads and Pages link, as shown.

7. You will be brought to a screen with “Settings”, “Wall Settings” and “Mobile” sections, among others, as on the right.

9. Select the default view for Wall as “Posts by Page and Fans”

10. You can also select which section your page will load first. It’s recommended to stay with the default Wall setting.

12. This can be a picture of your base, a logo designed specifically for your organization, or anything else that defines the purpose of your page.

13. Make sure that your picture is clear even as a "thumbnail," since the image will appear at that reduced size throughout the site.

20. You can also add an event by going to your Wall, clicking on “Edit Page” under your logo, and then click on “Edit” under the Events application.

21. You will be sent to the “Create an Event” page where you can add all the information about the event (next). OR

22. Create Event In this first box you need to fill out the event logistics (title, location, date and time) then click on “Create Event.” Add your event details and click “create event”

24. Also, choose an event category and type if it makes sense.

25. Add a description as well so that you can spark more interest among your fans.

26. Finally, uncheck “Enable the event wall,” check “Only allow admins to post content to the event,” and uncheck “Show the guest list.”

28. However, there is an “Invite People Via Email” option where you can add email addresses of your contacts. The event will also show up on your wall and homepage where your fans will see it.

31. You can either “Remove” the box from your Wall or you can move the Event box to a “Boxes” tab. This “Boxes” tab will then be created with the Event box in it. (notice you’ll still have the Events Tab). You can move the Events box back to your Wall by clicking on the little pencil next to it and clicking “Move to Wall tab.”

34. An RSS feed contains either a summary of content from a web site or the full text. RSS makes it possible for people to keep up with their favorite web sites in an automated manner. More info here.

35. RSS content usually is labeled with one of these icons:

37. In the search box type “Social RSS” and hit enter. Click on the “Social RSS” link.

38. Click on the link to the left that says “Add to my Page.”

40. Scroll down the page until you see the form, as shown to the right.

42. Click on the “Posts” button next to the RSS heading

44. In the form provided, type in a tag for the feed

45. Insert the title of the blog:

46. Now put your cursor in the URL field and paste the URL that you just copied from dodlive.mil (Ctrl-V).

48. An RSS/Blog tab has now been created.

50. Click on the “Application Settings” link under Social RSS.

51. Click on “add” next to Box: Available. Click Okay. This will add your Social RSS feed to the Boxes tab.

52. Go to the Boxes tab and go to the Social RSS box. Click on the little pencil and select “move to Wall tab”.

56. Once you add the application, you’ll notice it resides in the Boxes tab.

63. You can add the poll to your Wall tab or have a separate tab for Polls, especially if you tend to do a lot of them. The nice thing about adding the poll to your Wall tab is that your fans see it right when they enter your page. Note: The poll app gives you the option to publish the poll on your user profile – make sure you don’t do this, but rather publish it to your page.

65. Countries and cities your fans are from

66. Monthly Active Users

67. Interactions

68. Most popular posts

69. Male/Female ratio

70. Age groups