1. The document provides tips for doubling blog traffic, including optimizing on-page SEO, using long-tail keywords, posting relevant content, building links, optimizing images and articles, using social media, and focusing on trending topics.
2. It emphasizes the importance of on-page SEO, using long-tail keywords to target low competition keywords, and avoiding posting irrelevant content which can hurt bounce rates.
3. Backlinks are also discussed, differentiating between no-follow and do-follow links, with do-follow links passing more ranking authority but no-follow links still providing potential traffic.