The document discusses different font styles considered for a magazine masthead. It evaluates four fonts: Vonique 92, Raider Crusader, True Lies, and Futurist fixed-width. Vonique 92 is deemed not bold enough and hard to read. Raider Crusader is too sharp and not plain enough. True Lies is appealing but not bold enough. Futurist fixed-width is effective but also not bold enough. The final choice is "The bold font" as its name and thickness reveals the popularity of the hip hop/rap genre and will appeal more to the intended audience.