From surveys of the target audience: - "Hollyoaks" was the most popular existing soap opera. - The age range of 31-40 watches the most soap operas. - Characters like the hero, villain, and false hero are most appealing. - Conflict and tension are the most interesting dilemmas. - "Hollyoaks" was most effective at persuading people to watch through its marketing. - A school setting and including mystery in the trailer would be most captivating.