The document discusses the role of various mass media forms, such as educational television, radio, newspapers, movies, CDs/DVDs, the internet, and social networking sites, in the field of education. It highlights the advantages of each medium, emphasizing their capacity to engage students, facilitate learning, and provide access to information. Key platforms mentioned include Facebook, Twitter, Google, and Yahoo, which enhance classroom interaction and promote digital literacy.

1. WELCOME

2. MASS MEDIA IN
EDUCATION

3. 1. EDUCATIONAL TELEVISION (ETV)
• Limited duration of ETV programming began in 1959 and the complete
broadcasting followed in 1965.
• Educational television is the use of television programs in the field of
distance education.

4. ADVANTAGES
• It can captivate the audience who watch information with interest.
• ETV helps understand information which is too complex. Examples include
natural phenomenon, scientific explanation and skills.
• Slow motion and speeded up demonstrations are possible.

5. 2. RADIO
• Radio in our country has the widest outreach.
• It can be moved everywhere at homes and work place.
• Radio broadcast was initiated in july 1927 in Bombay.

6. 3.NEWSPAPERS
• The first major newspapers in India – the Bengal Gazatte was started in 1780
under the British Raj.
• Newspapers are usually for a mixed age group of readers and carry items of
new and current affairs.
• Newspapers help in the practice of reading and visual and pictorial support
to classwork.

7. • The history of movie in India begins with the screening od Auguste and
Locis Lumiere moving pictures in Bombay in July 1895.
• Movies are useful in teaching, literature, drama, history, geography and
science subjects.
• They motivate the students as they enjoy the medium.
4.MOVIES

8. 5.CD/DVD
• Specially designed, the video and audio cassettes provide the students a
greater access.
• The multiple viewing and listening of casettes make way for more dense and
serious information.

9. 6.INTERNET
• It is used for accessing information .
• Internet is used for mail called email and for the cration of bank of information.
• Use of network can be a motivator for students since it encourages independence
and autonomy.
• Students can find scientific projects using internet that are already developed.
• It will improve their critical thinking skills.
• It helps in finding jobs online.
• It also helps the educator in the field of education.

10. 7. SOCIAL NETWOKING SITES

11. 1. FACEBOOK
Facebook is a social networking service. It was launched in February 4 , 2004.
It has more than 800 million active users. Facebook was founded by Mark
Zukerberg at Harvard.

12. 2. SMART Technologies
SMART technologies are leading the way in classroom interaction between
students and teachers using computers. It is a fantastic way for students to stay
engaged in lessons.
A SMART board is an interactive white board that allows the teacher to project
an image from a laptop to the front of the room.

13. 3.Twitter
It is a free social networking service that enables its users to send and read each
others updated know as tweets.
It was created by Jacky Dorsey in 2006.
In a recent survey Twitter was ranked third most used social network.

14. • Uses of Twitter as an educational Tool
Helps integrate technology into teaching and learning.
Matches digital learning styles.
Provides a method for instruction that uses technology.
Promotes digital literacy.
Promotes individualized instruction and teaching.

15. • Uses of twitter to teachers.
Prompt participation.
Provide feedback immediately.
Provide personalized instruction.

16. 4. Google
Google Inc. is an American multinational Public Corporation invested in
Internet search. Google hosts and develops a number of Internet based
products .
The company was founded by Larry Page and Sergey Brin.

17. 5. Yahoo
Yahoo! Inc is an American Multinational Internet corporation headquartered in
Sunnyvale ,California, United States.
This company is perhaps best known for its web portal, search engine,Yahoo
Directory, Yahoo Mail, Yahoo News.
Yahoo inclusive was founded by Jerry Yang and David Filo in January 1994.
Yahoo operates the web portal which provides content including the latest news,
entertainment and sports information.

18. 6.Orkut
Orkut is a social networking website that is owned and operated by Google Inc.
The service is designed to help users meet new and old friends and maintain
existing relationships. It is named after its creator orkut Buyukkokten and
launched on January 22, 2004.