Mass media refers to technologies that reach a large audience through mass communication. It includes television, radio, newspapers, magazines, and the internet. Mass media plays an important role in education by widely disseminating information quickly, exposing people to different cultures and places, motivating learning, and acting as an agent of social change. It enhances education by bridging gaps, developing learning skills, and making instruction more concrete and stimulating.

2. Mass Media
– Mass media refers collectively to all media technologies that are intended to reach a large
audience via mass communication.
– Mass media consist of two words: Mass means aggregation of people and Media means various
mode of communication.
– Mass Communication can be defined as who says what?, by which channel?, to whom?, with
what impact.

3. Importance of Mass Media
1. Mass Media provide information to the mass within a less time.
2. It takes a wide coverage of information regarding anything that is happening in any comer of the
world.
3. It brings the entire world to the individual or to the classroom. Children spend hours together
sitting in front of the television and can visualize, hear and acquire knowledge about the world.
4. These media easily reach groups, allow repeated use, give more reality, influence attitudes, show
cause and effect relationships and ultimately motivate the audience.
5. It sends information to remote places and helps in distant learning.

4. Importance of Mass Media
6. It helps in modification of attitudes, inculcation of desirable values and acquaintance with cultural
heritage.
7. Mass media acts as an agency of social change.
8. Mass media are useful for reinforcing group dynamics and interpersonal communication.
9. Mass media as means of communication make ideas clear to children and help them to acquire
correct knowledge. They help in simplifying and in giving vividness to explanation.
10.Mass Media make the instruction concrete and stimulate interest and excite curiosity in things.

5. Educational Values of Mass
Media
 Wide Coverage
 Widest possible form of
socialization
 Bridges the gap
 Motivational factor
 Learning skills
 Aids the teacher
 Accurate evidence
 Formulates public opinion
 Make politician more accountable
 Vocational and Classified
 Appeal to all age group and is
universal

6. Types of Mass Media
 Print Media
 Newspapers
 Magazines and Journal
 Electronic Media
 Radio
 Television
 Computers and Internet
 Motion

7. Role of Print Media in Education
– Newspapers
o Create awareness
o To solve contemporary problems
o Supplementary assist social,religious
and political movement.
o Present realistic picture about
society and reflect society.
o Effective medium of information
– Magazines and Journal
o Spread awareness and knowledge
o Publish critical article on various and
specific subject
o To eradicate social evil
o Encourages reading
o Along with research
scientific,political,specific subject the
periodicals publish matter for
entertaing readers.

8. Role of Electronic Media in
Education
– Radio
o Provide “listening participation” in
current history
o To make learning an open system
o Enlist participation of local
teachers and pupils
o Team teaching demonstrations
o Affordable and influential medium
– Television
o Availability of direct stimuli
o Consistency in teaching-learning
o Economically viable
o Services of super teacher and their
lecture
o Multiplication and magnification of
distance and time factors

9. Role of Electronic Media in
Education
– Online and Offline Learning
o Flexibility, accessibility and
convenience
o Cross –Platform accessed web
browser software
o Inexpensive worldwide distribution
o Saves travel cost and time
o Deliver learning content i.e
o E-learning
– Pictures
o Make concept more clear, durable
and realistic
o Arouse interest in children and
satisfy their emotion
o Present abstract and abstruse
problem of life and nature in
concrete reality,illuminate hidden
meaning
o Act on imagination by children
A. Computer and Internet B. Motion

10. Role of Electronic Media in
Education
– Cinemas
o Heightens reality
o Attention compeller
o True life experience
o Variety method of instruction
o Depicting community
o Developing thought and action
o Generate inspiration

11. Conclusion
– Therefor, we can rightly conclude that the effect of media is vast on the life of
each and every individual. With the on-going development of information and
technology in the society, media has given particular attention to the need of
education and cultural diversity and has promoted media consciousness among
individuals. Media has opened a new dimension and gave a new meaning to
education. And hence, education has become more entertaining like never
before.