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Mass Customization

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Wesley Shu
Wesley Shu

The document discusses mass customization, which is producing goods and services to meet individual customer needs with near mass production efficiency. It identifies four key features of mass customization: customer co-design, meeting individual needs, a stable solution space, and adequate prices. It then describes the four faces of customization - collaborative, adaptive, cosmetic, and transparent customization.

BusinessTechnology
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Mass Customization ,[object Object],[object Object],[object Object]
What is Mass Customization ,[object Object]
Features of Mass Customization ,[object Object],[object Object],[object Object],[object Object]
Customer co-design ,[object Object],[object Object],[object Object]
Meeting the needs of each individual customer ,[object Object],[object Object],[object Object]
Stable solution space ,[object Object],[object Object]
Adequate price and cost level ,[object Object]
The Four Faces of Customization ,[object Object],[object Object],[object Object],[object Object]
Collaborative Customization ,[object Object],[object Object],[object Object],[object Object]
Adaptive Customization ,[object Object],[object Object],[object Object]
Cosmetic Customization ,[object Object],[object Object],[object Object]
Transparent customization ,[object Object],[object Object]
Taxonomy

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Mass Customization

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