Mass customization refers to using flexible production and modular product design to create customized products and services for individual customers cost-effectively. It involves integrating product development, marketing, production, delivery, and customer service across companies using information systems and Internet technologies. Mass customization draws on multiple disciplines including information technology, engineering, and business administration. Approaches to mass customization range from soft customization through advisory services to hard customization involving customer-specific production.

1. MASS CUSTAMIZATION IN E-BUSINESS

2. Definitions[Maskell1994] The ability to use a flexible, diverse production environment and modular product design to quickly create products that meet or exceed customer expectations for customization, variety, low cost, and high quality.

3. Mass customization refers to the "production of individualized products or services in demand driven supply networks, integrating functions such as product development, market research, sales, production, delivery and services not only within a single company but rather over multiple tiers of suppliers by utilizing the advancement of innovation

4. information systems and technology such as the Internet with respective applications." By Turowski 2003

5. Multiple Disciplines of mass customizationBusiness informatics /applied informatics: Information technology and decision support systemsEngineering: Product development, manufacturing and process improvementsBusiness administration: Strategy, marketing and organization

6. Classification of Mass Customization ApproachesSoft Customization 1.Service customization (Advisory service, technical support) 2. Self customization 3.Customer specific end-production (point of delivery customization)

7. Hard customization Mass production methods forunique productsCustomer specific pre- or end productionassemblyGarment (e.g., Dietrich Shirts),

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