MASS CUSTOMIZATION
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The document discusses mass customization, which allows companies to offer individually tailored products to customers without maintaining finished good inventory. Mass customization involves three pillars: eliciting customer information, process flexibility, and logistics. It integrates customers during product design and specifications. While it increases costs like transaction costs and costs of variety, companies can realize benefits like increased customer satisfaction, loyalty, and profits through strategies like modular fabrication and IT systems. However, mass customization requires highly flexible manufacturing and strong direct customer logistics and information systems. It also may not work if customers are unwilling to pay more for customization.
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What are the characteristics of products and how do marketers classify products
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Lecture+9+mkt+325+design+iii[1]
This document discusses various topics related to market segmentation and mass customization. It describes different frameworks for segmenting markets, including segmenting based on jobs-to-be-done. It also outlines Gilmore and Pine's four approaches to mass customization (collaborative, adaptive, cosmetic, and transparent customization). Several examples are provided to illustrate each type of mass customization approach.
Customized Public Service: Indonesian Experience on Innovating Public Sector
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Architecture or revolution
The document discusses Le Corbusier's view that architecture is at a turning point of either revolution or progressing to meet modern needs. It outlines how industrialization created new tools and standards of production that changed society, but architecture did not adapt. People now desire living standards suited to modern life, but current housing fails to meet these needs. The disconnect between new social and economic conditions versus outdated architecture means the framework people live in hinders their development. If architecture does not reform to address current problems, it could lead to social unrest and revolution. However, revolution may be avoided if architects pay attention to these issues and work to resolve the disagreement between modern life and outdated built environments.
Customização em massa
O documento discute a customização em massa. A estratégia visa atender às necessidades individuais dos clientes em grande escala, unindo produção em massa com customização de produtos. Isso é feito por meio de sistemas flexíveis de produção e distribuição que captam informações dos clientes para personalizar os produtos.
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E2020_ mass customization creating customer value in e-commerce_paul_blazek
This document discusses mass customization and its advantages for e-commerce. It defines soft and hard customization approaches and outlines key capabilities needed for mass customization, including solution space development, choice navigation, and robust process design. While mass customization faces challenges in setting customization limits and capabilities, it can increase customer value through product differentiation, reduced overproduction, and stronger customer loyalty. The document advocates that mass customization has significant potential for competitiveness across many industries.
Customer communication management
The document discusses the benefits of a Customer Communication Management (CCM) solution. It describes challenges like consolidating data from multiple sources, enforcing branding guidelines, and managing promotions. The CCM solution addresses these by allowing targeted promotions, security features, integration capabilities, and ease of design. It provides benefits like single templates across channels, regulatory compliance, cost optimization, and enhanced customer experience. A case study example describes how a leading bank deployed CCM to streamline letter generation and distribution through multiple channels.
B2B commerce breakout session Basecamp Copenhagen
This document discusses how B2B commerce is undergoing a transformation to meet changing customer expectations. It notes that B2B customers now expect more digital, personalized, seamless experiences similar to B2C. The majority of B2B researchers and buyers are now digital natives who start transactions online. Existing B2B commerce solutions are often not adequate to meet these new expectations. Salesforce B2B Commerce aims to deliver complete, connected commerce experiences that combine B2B functionality with a consumer-like experience, powered by the Salesforce cloud platform. It highlights key use cases and customer examples to demonstrate how the solution enables global B2B leaders to drive growth.
Customer Relationship Management
The document discusses customer relationship management (CRM) and its evolution since the 1960s. It defines CRM as an integrated system using software and databases to manage customer-focused business processes throughout a customer's relationship with a business. The objectives of CRM include creating customer value, gaining competitive advantage, and increasing customer service and efficiency. Traditional CRM focuses on automation, while strategic CRM aims to build high-value customer relationships. Information technology plays a key role in CRM through personalized communication. The implementation of a CRM system requires a strategic review and selection of appropriate technologies and partners.
crmnew-160425095952.pdf
13 Teams
__
Average talent teams that get along well with each other are more productive than gifted teams that don’t get along. It doesn’t matter how well a team with low emotional intelligence is in control of the numbers. They can’t even decide what to try to do.
14 Stress
___
Difficulties at work and in our relationships put us under stress. Stress makes it difficult for us to find solutions to problems. When we can’t find solutions to problems, we get more stressed. To get rid of this dead end, we need to know how to manage our stressful situations.
15 Marriage
____
The secret of long and happy marriages is sincerity in your feelings. If your marriage was not built on this basis of intimacy from the very beginning, it will begin to crack over the years. Even small problems become unsolvable. You have to be emotionally open at the beginning of the road.
16 Leadership
______
Leadership does not mean dominance. Leading your colleagues to a common goal and making them believe in the reality of this purpose. Successful leaders are those who can keep their team’s motivation alive for many years. You have to make them desire the work to be done.
17. Emotions Are All Normal
___
Anger, hatred, love, happiness… You can understand when and under what circumstances these feelings will emerge by following yourself. You may have these feelings depending on how you interpret the events you encounter. The important thing is to be able to react independently of your feelings. You may find yourself making promises that you cannot keep because you are happy, or you may resort to violence when you are angry.
18/ Being able to Express Your Emotions
____
Not everyone’s level of empathy can be very good. You may be in a difficult situation immediately. You may feel bad, but people may not understand it. In these situations, you may need to express your feelings a little more directly.
19/You Are Not Your Emotions
______
Keep doing what you need to do, no matter how you feel. Success is achieved by people who cannot give up no matter what their feelings and thoughts are. Don’t let your feelings affect your actions.
20/ Timing
__
As soon as you feel a different emotion, try to think before you act. Because emotional intelligence moves faster than rational intelligence, it can make you act irrationally and make you say any unnecessary words.
Thanks for reading
~ 𝗧𝗼𝗻𝗴𝘀𝗮 𝗚𝘂𝘆
Book:- https://amzn.to/3XsVTz2..
coMMERCE rELATED fILE mANAGEMENT sCIENCES.pptx
Customer Relationship Management (CRM) involves understanding customers and managing relationships to maximize customer lifetime value. It has evolved from mass marketing in the 1960s to focus on customer retention and relationship building. CRM uses integrated software and databases to support customer-focused processes across acquiring, retaining, and understanding customers. The objectives of CRM are to create value for both customers and the company through competitive advantage, increased customer service, and lower marketing costs.
Simplify, Optimize and Secure every Stakeholder Communication
This document discusses the importance of optimizing customer communications through simplification, optimization, and security. It outlines challenges many companies face in ineffective and inconsistent customer communications. It then presents a case study of a large telecommunications company that implemented a centralized customer communications management platform to improve the customer experience, increase efficiency, ensure branding consistency, and reduce costs. The key lessons are to simplify communications through a single hub, optimize the customer experience through personalization and choice of channels, and securely manage all documents and communications.
Simplify, Optimize and Secure every Stakeholder Communication
Customers' expectations are changing. Companies' systems are changing. How can you engage and retain customers in such a complex environment? By Simplifying, Optimizing and Securing every communication. This presentation will show how your company can create a "Communication Hub" that will unify communications across business units; create highly personalized documents for customers, and partners; and deliver your message in the manner that the stakeholder chooses- be it paper, email or social media. By using the Communication Hub strategy, you can economically add sophistication, customization and flexibility to your communications, while also making document production simpler, more reliable, and more secure. Choose to attend this session and choose to Optimize every Customer Contact.
Customer Communication Management
http://www.newgensoft.com/products/customer-communication-management-omnioms/
Basics of Customer Communication Management
Newgen offers a comprehensive Customer Communication Management suite. This suite combines Newgen’s robust document management and workflow tools to create, personalize, and deliver consistent communications across multiple channels. It enables businesses to gain maximum traction from every customer interaction. It allows business users to utilize customer information to create timely and targeted communications.
The Newgen Customer Communication Management (CCM) suite can be used for creation and multi-channel delivery of batch, interactive, and on-demand communications. This helps businesses enhance customer experience, and drive unprecedented enterprise growth.
Contemi - InsurTech Innovation Award 2022
The document discusses the insurance industry landscape and challenges insurers face in accelerating their digital transformations. It notes that customers now expect more efficient and online services, and have little brand loyalty. Insurers struggle with legacy infrastructure and are facing competition from new tech entrants. The solution proposed is Seamless.Insure, a cloud-native modular insurance software that can automate processes, reduce costs and speeds up product launches. It supports the entire customer journey and claims to improve productivity, speed to market and reduce infrastructure costs for insurers. A case study example highlights improved lead conversion rates and a more efficient sales process for an insurer client.
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Full Smarter Commerce Global Summit Agenda
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FHL SuiteCommerce
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This document provides an overview of customer relationship management (CRM). It discusses the importance of customer loyalty to a firm's profitability. Loyal customers become more profitable over time through increased purchases, reduced costs, referrals, and price premiums. The document also covers assessing the lifetime value of customers, understanding the customer-firm relationship, strategies for reducing customer defections, and the objectives and key processes of CRM systems including strategy development, value creation, multi-channel integration, performance assessment, and information management.
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The document summarizes a webinar about hyper-convenient and hyper-personalized ecommerce experiences. It introduces the speakers from Mozu and AmericanEagle.com and describes their companies. The webinar agenda covers optimizing responsive design, checkout, and multi-channel integration to create convenient shopping experiences across devices. It also discusses using customer data to deliver personalized communications, discounts, and promotions to increase engagement. The takeaways are to start with foundational improvements, continually optimize processes, and succeed by providing personalized and omni-channel experiences.
About airdocs deck Nov 2017
The AIRDOCS SaaS platform solves business problems related to document delivery, archiving, and customer satisfaction. It personalizes communications across channels and measures return on investment. AIRDOCS addresses the challenges of engaging modern customers and enables personalized, multi-channel communications through flexible tools and integration of customer data.
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CRM involves analyzing customer data to develop strong relationships and maximize customer lifetime value. It is linked to database marketing, which uses customer data to segment customers and develop tailored marketing campaigns. Rapid changes in customers, technology, and the marketplace are driving companies to adopt more customer-centric strategies like CRM to meet evolving customer needs and expectations. CRM assesses the economic value of each customer to help companies optimize profits by acquiring and retaining profitable customers over multiple interactions.
Celsius Cloud
Celsius Cloud is the answer for every role in Marketing and Sales teams: understand your Marketing Data and identify the best Sales Opportunities.
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NEWGEN is a global software company that provides customer communication management (CCM) solutions to help organizations enhance customer experience. Their CCM solution called O2MS is a one-stop platform that can consolidate data from multiple systems, generate personalized communications across channels, and track customer interactions for improved marketing. MDwise, a healthcare payer, was facing challenges with communication consolidation and customer experience. NEWGEN helped MDwise deploy O2MS to automate letter generation, archive communications, and gain insights for enhanced marketing.
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MASS CUSTOMIZATION
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