This document discusses key concepts in marketing including identifying customer needs and wants, segmentation, branding, marketing channels, media, value and satisfaction. It also lists what can be marketed such as goods, services, events and ideas. The core concepts of marketing are outlined like needs and demands, targeting, positioning, offerings and competition. Finally, it prompts considering yourself as a sales executive to describe the sales process from generating leads to closing sales.

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MarketingMarketing
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2. Meeting needs profitablyMeeting needs profitably
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3. Marketing ManagementMarketing Management
The process of identifying the needs and
wants of the customers and satisfying it.
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4. MarketerMarketer
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5. MarketingMarketing
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6. ProspectProspect
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7. Value propositionValue proposition
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8. Holistic marketingHolistic marketing
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9. Relationship marketingRelationship marketing
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10. Marketing NetworkMarketing Network
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American Express : Small Business SaturdayAmerican Express : Small Business Saturday
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12. What is marketedWhat is marketed
 GoodsGoods
 ServicesServices
 EventsEvents
 ExperiencesExperiences
 PersonsPersons
 PlacesPlaces
 PropertiesProperties
 OrganizationsOrganizations
 InformationInformation
 IdeasIdeas
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13. Core Marketing conceptsCore Marketing concepts
 Needs, wants & demandsNeeds, wants & demands
 Target markets, Positioning & SegmentationTarget markets, Positioning & Segmentation
 Offerings & BrandsOfferings & Brands
 Marketing ChannelsMarketing Channels
 Paid, Owned & Earned MediaPaid, Owned & Earned Media
 Impressions and EngagementsImpressions and Engagements
 Value & SatisfactionValue & Satisfaction
 Supply chainSupply chain
 CompetitionCompetition
 Marketing EnvironmentMarketing Environment
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15. Sales processSales process
Consider yourself as a sales executive of ____Consider yourself as a sales executive of ____
(product) company(product) company
Describe how you will do sales right fromDescribe how you will do sales right from
generating leads to closing the salesgenerating leads to closing the sales
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16. http://blog.softwaresuggest.com/free-open-source-sfa-software/http://blog.softwaresuggest.com/free-open-source-sfa-software/
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18. https://www.salesforce.com/assets/pdf/misc/https://www.salesforce.com/assets/pdf/misc/
EB_sales_process.pdfEB_sales_process.pdf
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Marketing EnvironmentMarketing Environment
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