This document provides an overview of marketing for small and medium-sized enterprises (SMEs). It discusses that marketing requires planned action to get results. Key aspects of marketing that SMEs should consider include defining goals and strategies, understanding their target market, developing a clear brand and message, and choosing appropriate marketing channels and media. The document also notes that for SMEs, marketing is often more focused on credibility and relationship-building through push strategies at first, but as the business grows, a balanced mix of push and pull strategies is important.
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What is #Marketing, Marketing Mix, and why care about it?
How to select customers to serve? What is #Branding & Positioning strategies? SWOT Analysis
What is your Vision/ Mission? Who is your audience? What is your Value Proposition - #USP? Elevator Pitch?
The expense management solution that will turbocharge your sales team and allow them to achieve better productivity, while offering unparalleled real time visibility and control over business expenditure.
http://www.saharconsulting.com
What is #Marketing, Marketing Mix, and why care about it?
How to select customers to serve? What is #Branding & Positioning strategies? SWOT Analysis
What is your Vision/ Mission? Who is your audience? What is your Value Proposition - #USP? Elevator Pitch?
The expense management solution that will turbocharge your sales team and allow them to achieve better productivity, while offering unparalleled real time visibility and control over business expenditure.
Introduction to strategic planning
Dr. Salim Hajje conference about Strategic Planning, he helped many private companies & government organizations to formulate and implement their: Vision, Mission, KRA, Goals, Objectives, Tasks, Strategies &Tactics-
Business Plan, Business strategies, marketing plan, marketing strategies, sales plan, sales strategies, executive summary, competitors, small business plan, budget, forecast, business analysis, operations, personnel, mission, vision, jose cintron mba, mba4help.com
steps included in the analytics process
why marketing analysis.
advantages of marketing analytics
the framework of marketing analytics
future of marketing analytics,
how analytics helped amazon small case study.
Are you looking for Professionally designed presentation on brand awareness? Not sure where to find best designs and diagrams on brand management and brand development? Here we are presenting content ready brand awareness PowerPoint presentation slides. All you have to do is click and download perfectly designed brand positioning slide presentation. Going further, this brand advertising PPT includes brand awareness roadmap, campaign, metrics, effective measurement, bar graph, charts, etc. and much more. Besides this we aim to provide you the best slides related to branding which are highly useful as well as impactful. To thoroughly cover every aspect, we provide PPT templates like consumer behaviour, advertising management, brand recall, brand recognition, consumer purchase decision, brand strength, brand plan, brand positioning and many more. To suit your requirements, download this brand awareness PowerPoint presentation graphics today! Our brand campaign, metrics and charts have significance role for ensuring your win over your audience. Don't allow envy to get the upper hand with our Brand Awareness PowerPoint Presentation Slides. Establish control over jealousy.
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Introduction to strategic planning
Dr. Salim Hajje conference about Strategic Planning, he helped many private companies & government organizations to formulate and implement their: Vision, Mission, KRA, Goals, Objectives, Tasks, Strategies &Tactics-
Business Plan, Business strategies, marketing plan, marketing strategies, sales plan, sales strategies, executive summary, competitors, small business plan, budget, forecast, business analysis, operations, personnel, mission, vision, jose cintron mba, mba4help.com
steps included in the analytics process
why marketing analysis.
advantages of marketing analytics
the framework of marketing analytics
future of marketing analytics,
how analytics helped amazon small case study.
Are you looking for Professionally designed presentation on brand awareness? Not sure where to find best designs and diagrams on brand management and brand development? Here we are presenting content ready brand awareness PowerPoint presentation slides. All you have to do is click and download perfectly designed brand positioning slide presentation. Going further, this brand advertising PPT includes brand awareness roadmap, campaign, metrics, effective measurement, bar graph, charts, etc. and much more. Besides this we aim to provide you the best slides related to branding which are highly useful as well as impactful. To thoroughly cover every aspect, we provide PPT templates like consumer behaviour, advertising management, brand recall, brand recognition, consumer purchase decision, brand strength, brand plan, brand positioning and many more. To suit your requirements, download this brand awareness PowerPoint presentation graphics today! Our brand campaign, metrics and charts have significance role for ensuring your win over your audience. Don't allow envy to get the upper hand with our Brand Awareness PowerPoint Presentation Slides. Establish control over jealousy.
coaching classes/tuitions are no longer an option but a necessity. With a growth rate of about 35% in the past six years, coaching classes are becoming a part of a child’s daily routine. Coaching institutes have to ride this wave by marketing more and marketing right
The SME club marketing plan becomes much tighter following the series of meetings over the past few weeks. Still some debate about the final name for the project. Dateline July 28th 2011. JKA
Small and Sustainable - SME Survey FindingsGenneby, Johan
SME sustainability / CSR perception, practice and reporting in Sweden. Presention of the findings of a national survey conducted by Beyond Intent and the Swedish Federation of Business Owners in 2015.
In 15 minutes I want to impart a content marketing framework that small business owners and managers can take back to the office and implement.
I draw on my first-hand experience of running content marketing training programmes and my work with more than 200 small businesses in Devon and Somerset, to demonstrate the “why” and the “how” of content marketing.
I want participants to go away with an understanding of why it’s best to abstain from creating new content, until they have a content marketing plan.
Participants will leave with:
An understanding of the value of content
An understanding of the value of buyer personas
A process for uncovering content themes
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NewMarque Group specializes in helping young companies build their brand from strategy through execution. We are adept at creating innovative solutions to solve the organizational and marketing problems faced by early stage companies.
1. Marketing
for SMEs
Taking planned action gets results
2. What is marketing?
Customer
Product/Service Sales Performance
Your Business
RELATIONSHIPS
Financial Distribution
Management Channels
Business Goals
Taking planned action gets results
3. Marketing Planning Process?
Business Goals
Financial Vision
Marketing Strategy
Branding Communications
Marketing Planning
Service/product development Creative and Media
Taking planned action gets results
4. Issues for SMEs
vBusiness idea Marketing Uncertainty
vPersonality of Ø Driven by sales
business owner
“follow the income”
vSkills Ø Enter marketing at comms
vExpertise level
vKnowledge Ø Seek PULL marketing
Taking planned action gets results
5. Where does a small business start?
Brand = Faith Brand Audit
‘believing in something
you cannot see’ qCore Values
qPersonal SWOT
Ø Starts with YOU qBrand personality
Ø Embodies your
business relationships qBrand image
Ø Your filter for decision qPositioning
making
Taking planned action gets results
6. Where does a small business start?
Target market
Choices
• Who are your different types of customers?
• Link to your financial goals
• Ease/speed of access
• Relevance of current offering
• Level of investment
• Barriers to purchase
• Purchasers and/or influencers
Taking planned action gets results
7. Marketing Message
Embodies key benefit(s) that engage customer
• Benefits vs Features
• Perceptions vs Reality
• Tap into customer needs and wants
• Tailor to target groups
• What role is message going to play in your marketing media –
Awareness? Credibility?
• Role of message: Straplines/Body text/Visual imagery etc
It’s your Brand Voice
Opening/Engaging/Closing dialogue with your customer
Taking planned action gets results
8. Choice of media/comms
Evaluate:
• Purchasing context – where go to for information
• Importance of influencers
• Purchasing emotion e.g.: considered? distressed? advisory?
• Importance of service and personal relationship
• Role of media in building your brand
Service key for majority of small businesses?
Credibility critical ~ Pull Marketing key
Push marketing key for business growth
Taking planned action gets results
9. Balance of Push-Pull
Credibility Awareness Purchasing Decision
PUSH PUSH/PULL PULL/PUSH Credibility + Awareness +
‘Brand establishment’ ‘Brand development’ Timing = SALE
Networking Advertising
Credibility = CONSISTENCY
Speaking Direct mail
Writing Email marketing
Awareness = REPETITION
Blogs Telemarketing
PR PR
Timing = RELEVANCE
Social media Digital
Small businesses growth Medium/Larger businesses
Taking planned action gets results
10. Is marketing measureable?
PUSH PULL
Investment Cost
Evaluation qualitative Quantitative
Measure quality and value Measure ROI
•Qualitative research explores perceptions •Measure response levels using a range of
•Customer service/satisfaction techniques
•Quantify image perceptions and likelihood to
buy etc.
Taking planned action gets results
11. Hence…..
Marketing Mix fundamental:
• Combination of media channels to reach target groups
(purchasers and influencers)
• Medium to reflect marketing strategy balance:
Credibility + Awareness
• Media to reflect buying process and decision-making
• Important when planning to consider the importance of
consistency and repetition – budget to work most effectively
Taking planned action gets results
12. Developing Marketing Comms strategy
Credibility
PUSH
Awareness
PULL
Target
Market
FOCUS
Your
Brand
Media and Message
Brand Voice
Taking planned action gets results
