Nex Gen Presentation V02 Light

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A brief on the current marketing scenario in most developing countries and ways to change it.

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Nex Gen Presentation V02 Light

  1. 1. NEXGENCONSULTING<br />Smart, realistic and strategic marketing solutions to enhance your brand value<br />use your “market” sense<br />
  2. 2. About Us<br />Our competencies<br />Our services<br />What people think about Marketers<br />The need of the hour<br />Statistics<br />A few ways to sustain a brand<br />Marketing Myths<br />Traditional vs New Age Marketing<br />Why NexGen?<br />What we aim to do<br />
  3. 3. About Us<br />We are a branding and strategic marketing solutions company specialized in helping businesses achieve their marketing and business development goals.<br />We do this keeping in mind current market trends, scenarios and existing resources to create integrated marketing plans that enhance brand value, increase market share and ultimately increase bottom-line profitability.<br />
  4. 4. About Us<br />Our competencies<br />Our services<br />What people think about Marketers<br />The need of the hour<br />Statistics<br />A few ways to sustain a brand<br />Marketing Myths<br />Traditional vs New Age Marketing<br />Why NexGen?<br />What we aim to do<br />
  5. 5. Our Competencies<br />Strategic imagination<br />Process focus<br />Design excellence<br />Logic<br />Integration capability<br />Empathy & insight<br />Mindfulness & curiosity<br />Tenacity<br />Organization<br />Passion<br />
  6. 6. About Us<br />Our competencies<br />Our services<br />What people think about Marketers<br />The need of the hour<br />Statistics<br />A few ways to sustain a brand<br />Marketing Myths<br />Traditional vs New Age Marketing<br />Why NexGen?<br />What we aim to do<br />
  7. 7. Brand Management<br />Brand evaluation <br />Auditing & market research<br />Brand strategy & positioning<br />Brand creation, revitalization & enforcement<br />Corporate identity<br />Brand alignment<br />Marketing/media kits<br />Film & animation<br />
  8. 8. Online Marketing<br />Digital marketing strategy<br />Website design including structure, content etc.<br />Search Engine Optimization<br />Social media & online customer engagement<br />Online PR & reputation management<br />Email marketing<br />Affiliate marketing<br />Creative development for digital media<br />
  9. 9. Outsourced Marketing<br />Experienced consultancy <br />Business plans<br />Marketing plans<br />Case studies<br />Feasibility studies<br />Integrated media plans<br />PR campaigns<br />Corporate communications<br />
  10. 10. Marketing Support<br />Advertising services<br />Brochures (content & design)<br />Interior & exterior signage<br />Tender & proposal management<br />Training & development<br />Interior design & decoration<br />Product/merchandising displays<br />Sales development & support<br />Event management<br />
  11. 11. About Us<br />Our competencies<br />Our services<br />What people think about Marketers<br />The need of the hour<br />Statistics<br />A few ways to sustain a brand<br />Marketing Myths<br />Traditional vs New Age Marketing<br />Why NexGen?<br />What we aim to do<br />
  12. 12. What people think of marketers<br />Marketers are faddish, irresponsible, …<br /> don’t think like business people … <br />more akin to a child …<br />McKinsey & Company, CEO/CMO Survey, 2005<br />
  13. 13. What people think of marketers<br />The average tenure of CMOs in consumer markets is 23, 15 or 12 months.<br />
  14. 14. What people think of marketers<br />Too many marketers have become so specialized that they don’t think in terms of the company’s big picture.<br />Philip Kotler<br />
  15. 15. What people think of marketers<br />Withhold research <br />Take credit for other’s work<br />Lack structure <br />Are cocky & arrogant<br />Are always in meetings <br />Work from 10 to 4 <br />Have long lunches <br />Unaccountable, untouchable<br />Seek quick promotions<br />Care about cars & status<br />Use jargon<br />Cranfield University<br />
  16. 16. About Us<br />Our competencies<br />Our services<br />What people think about Marketers<br />The need of the hour<br />Statistics<br />A few ways to sustain a brand<br />Marketing Myths<br />Traditional vs New Age Marketing<br />Why NexGen?<br />What we aim to do<br />
  17. 17. The need:<br />Perception vs reality<br />Perception<br />80% of CEOs believe that their brand provides a superior customer experience<br />Reality<br />12% of their customers agree<br />BAIN & COMPANY<br />
  18. 18. The need:<br />It’s all about the money<br />Marketers say:<br />Our advertising creates the branding & strong creative to ensure we are different in our market<br />The CEO/CFO wants to hear:<br />Our analysis shows that our million dollar advertising campaign generated 1xxx in revenue<br />We can continue to generate ROI up to an additional xx percentage at which point we will need to reduce advertising/media spend.<br />
  19. 19. The need<br /><ul><li>Brands need to innovate and create new opportunities
  20. 20. Marketing companies need to find strategic solutions to brand development
  21. 21. Brands need to adopt a more synergized approach
  22. 22. Marketing companies need to add value to the bottom line
  23. 23. Solutions need to be scalable yet long term
  24. 24. Marketing plans need to be integrated and not stand-alone
  25. 25. Companies need to focus on building communities for better communication
  26. 26. Companies need cost effective solutions to their marketing needs</li></li></ul><li>About Us<br />Our competencies<br />Our services<br />What people think about Marketers<br />The need of the hour<br />Statistics<br />A few ways to sustain a brand<br />Marketing Myths<br />Traditional vs New Age Marketing<br />Why NexGen?<br />What we aim to do<br />
  27. 27. Some interesting statistics<br />18%: Proportion of TV advertising that generates positive ROI<br />85%: Percentage of people that tend to skip TV advertising<br />40%: People prone to banner blindness on the internet<br />56% Proportion of people who try to avoid buying products that are advertised too much<br />65%: Proportion of people that feel bombarded by too much advertising<br />68%: Proportion of people interested in technology that skips/blocks advertising<br />55% : Proportion of people that do not believe in advertising messages<br />
  28. 28. About Us<br />Our competencies<br />Our services<br />What people think about Marketers<br />The need of the hour<br />Statistics<br />A few ways to sustain a brand<br />Marketing Myths<br />Traditional vs New Age Marketing<br />Why NexGen?<br />What we aim to do<br />
  29. 29. Brands need to tell their story<br />In a world with millions of channels of communication, brands whose customers tell stories of the brand almost always end up being winners in the market-place.<br />Relate to the customer, touch their emotions and win their praise<br />
  30. 30. Command respect<br />Don Corleone commanded respect even among his fiercest rivals!<br />Most leading brands of today are swiftly losing respect among their customers.<br />This could be due to a variety of reasons ranging from false advertising, bad quality products/services, bad after sales or even bad customer services from employees representing the brand<br />
  31. 31. Don’t treat customers like children<br />One message does not fit all. Learn to classify your market and communicate accordingly.<br />
  32. 32. Don’t make false claims in your <br />marketing communications<br />
  33. 33. Communicate with not only your customers but your employees<br />In most companies, only 5% of the workforce understands the company’s strategy completely<br />Source: Norton, D. Aligning your Strategy to the Customer Value Proposition, 13/9/2005<br />
  34. 34. Invest in a good CRM or a database tool that can record your customers likes, dislikes, history & other details<br />Data mining is a key aspect of today’s business.<br />The more you know about your customers, the better you can serve them and enhance their customer xperience<br />
  35. 35. About Us<br />Our competencies<br />Our services<br />What people think about Marketers<br />The need of the hour<br />Statistics<br />A few ways to sustain a brand<br />Marketing Myths<br />Traditional vs New Age Marketing<br />Why NexGen?<br />What we aim to do<br />
  36. 36. Marketing Myths<br /><ul><li>The same marketing tactics work all the time
  37. 37. You need huge budgets to create a good marketing plan
  38. 38. A perfectly executed plan will guarantee results
  39. 39. Innovation comes from inside
  40. 40. Never give the product/service away
  41. 41. You must identify with the competition
  42. 42. Marketing is all about advertising</li></li></ul><li>About Us<br />Our competencies<br />Our services<br />What people think about Marketers<br />The need of the hour<br />Statistics<br />A few ways to sustain a brand<br />Marketing Myths<br />Traditional vs New Age Marketing<br />Why NexGen?<br />What we aim to do<br />
  43. 43. Traditional vs New Age Marketing<br />TRADITIONAL<br />Monologue (1 way)<br />Short term viability<br />Does not affect bottom-line in most cases<br />Stand alone elements<br />Fixed<br />Expensive<br />NEW-AGE<br />Dialogue (2 way)<br />Long term sustainability<br />Affects company bottom-line<br />Integrated platform<br />Scalable & flexible<br />Cost effective<br />v/s<br />
  44. 44. About Us<br />What people think about Marketers<br />The need of the hour<br />Statistics<br />A few ways to sustain a brand<br />Marketing Myths<br />Traditional vs New Age Marketing<br />Our competencies<br />Our services<br />Why NexGen?<br />What we aim to do<br />
  45. 45. Why NexGen?<br /><ul><li>Strategic approach towards your business
  46. 46. Internal involvement to positively affect your bottom-line
  47. 47. Leverage the experience of a network of professionals
  48. 48. Non affiliation with any group or business
  49. 49. Emphasis on clarity & simplicity – no bells & whistles
  50. 50. Cost effective solutions to your tactical & strategic marketing needs</li></li></ul><li>What people think about Marketers<br />The need of the hour<br />Statistics<br />A few ways to sustain a brand<br />Marketing Myths<br />Traditional vs New Age Marketing<br />Our competencies<br />Our services<br />Why NexGen?<br />What we aim to do<br />
  51. 51. NexGen aims to help businesses…<br />
  52. 52. Are you ready to take your business into the <br />NEXGEN?<br />use your “market” sense<br />FUTURELAB<br />BAIN & COMPANY<br />Information courtesy: <br />

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