Generate over $400,000 in sales by the end of year 1 and increase sales by 100% by the end of year 2. Target customers aged 13-beyond who enjoy Italian food using free food samples, posters around Colombo, and 200 branded t-shirts. Leverage social media platforms like Twitter, Facebook, and LinkedIn along with word-of-mouth to promote the restaurant. Track engagement using link redirectors to measure clicks and reposts that direct customers to optimized landing pages for more information.

1. Marketing plan

2. 1 Objective Generate over $400,000 in sales by the end of year 1. Increase sales by 100% by the end of year 2. Become the leader in spaghetti produce within 12- 24 months.

3. 2.0 Target Markets Our ideal customer is between the ages of 13 and beyond, who enjoy Italian food. Since most of our produce will be healthy and organic, there would be no reason why people wouldn’t like to visit our restaurant.

4. 2.1 Market Definition and Segmentation We mostly target office workers and tourists to our organization. Since spaghetti is not a popular item to most people in Sri Lanka, we hope to make this more suitable to the Sri Lankan public by offering the public a twist in the flavor by blending eastern and western traditions.

5. 3 Marketing Approach To make the customers aware of our product, we will have to do the following, Free samples with questionnaires: We will offer certain taste samples to certain customers in Cargills, Keells. This sample will come with a questionnaire so after the customers taste the product they can check whether they like the taste andr rate the produce according to their taste.

6. Posters We will place posters in strategic locations throughout the city of Colombo. T shirts In addition to the posters we will produce about 200 t shirts which will bear the logo location of the restaurant.

7. 4 Communications We will leverage social media and word of mouth for the vast majority of our marketing using platforms such as Twitter, Facebook, Orkut and MySpace. These platforms are widely used by the customers in our country. We will make announcements via regular tweets and updates to our fan page on Facebook. 4.1 Keys to Success Each of our postings to social media sites will include a trackable link so we know how many people click on each post. Using online tools like link redirectors (i.e., bit.ly, tr.im and others), we can also see how many of readers and followers repost or forward such links. Those who click to find more information about the product will be directed to landing pages, which are web pages that contain more information about our organization. These landing pages will be optimized for search engines (we have SEO, search engine optimization, expertise) so that when Internet users search on various keywords, our pages will rank highly in their search results. Using online analytics tools, we will be able to see how many people click on various links in our media campaigns to go to the landing pages.