This marketing plan outlines strategies for a company's product or service. It defines the company's mission and leadership team. The plan discusses the target market, current challenges, and competitors. It performs a SWOT analysis and establishes a marketing strategy including tactics for branding, advertising, public relations, pricing, distribution, and promotion. Key performance indicators are identified to track sales conversion rates, cost per lead, customer value, and social media traffic. Budget is allocated across tactics and an evaluation process is described to monitor effectiveness.

1. MARKETING
PLAN
Brand Name

2. 01
Executive Summary

3. Company Introduction
Define your company's
mission and vision.
Acquisitions, licenses
and partnerships need.
Brief marketing leadership
team introduction.
Mission
Statement
Business
Model
Leadership
Team

4. Product or Service
What product/service are you selling?
Unique Selling Proposition
What is your unique selling proposition?
Challenges
What are the current challenges faced?
Business Situation

5. Target Market

6. Understanding how, when, where and why your target
market buys is key to converting leads.
Understanding how, when, where and why your target
market buys is key to converting leads.
Understanding how, when, where and why your target
market buys is key to converting leads.
Awareness
Consideration
Decision
Buying Cycle

7. Market Today

8. Competitive Analysis

9. Strengths
What do you do
well?
Weaknesses
What you need to
improve?
Opportunities
What are your
opportunities?
Threats
What obstacles do
you face?
SWOT Analysis
S W O T

10. Price
List price, discounts and
bundling.
Distribution
Direct sales, distributers and
wholesalers.
Product
Scope of product line and
packaging.
Promotion
Social media promotion, paid
advertising, etc.
Marketing Strategy

11. What marketing tactics will you use
to reach your market and goals?
Tactical Plans
What marketing tactics will you use
to reach your market and goals?
What marketing tactics will you use
to reach your market and goals?

12. Branding
Advertising
Public Relations
25%
25%
25%
Budget Allocation

13. Sales Conversion Rate Cost per Lead Customer Value Social Traffic
6.2% $45 3:1 25%
Key Performance Indicators

14. Measure the performance of your marketing efforts. Tracking
helps monitor the effectiveness of each marketing activity and
is especially helpful with your overall program evaluation.
Tracking and Evaluation

15. Contact
Us
www.website.com
12345 MAIN STREET, CITY 12345, USA
+1(123)4567890