“Marketing spends its time producing brochures that no-one wants!”
“Sales never follow up on the leads we generate for them”
“Marketing never give us any quality leads that are worth following up anyway….”
Sales Management is the process of current exchanges of goods - and thus sales management forms an integral part of Marketing Management. A significantly broader meaning is assigned to sales management as it also encompasses managing the sales functions and the sales force.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
This Slideshare is the sole Property of the Welingkar School of Distance Learning – Reproduction of this material , without prior consent, either wholly or partially will be treated as a violation of copyright.
Sales Management is the process of current exchanges of goods - and thus sales management forms an integral part of Marketing Management. A significantly broader meaning is assigned to sales management as it also encompasses managing the sales functions and the sales force.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
This Slideshare is the sole Property of the Welingkar School of Distance Learning – Reproduction of this material , without prior consent, either wholly or partially will be treated as a violation of copyright.
Marketing vs Selling-by Rahul Das, EIILM,KolkataRahul Das
Marketing Vs Selling
what is marketing?what is selling?
Evolution of Marketing Concept.
production concept,product concept,selling concept, marketing concept, basic difference between Selling and Marketing
In this PPT, we have discussed about the steps of direct selling and its ways which will provide the help to enhance the sale and find the cost effective approach of media.
Traditional lead generation has undergone substantial changes in recent years, thanks to new online and social marketing techniques. In particular, the abundance of information readily available online has led to the rise of the “self-directed buyer” and the emergence of new ways to develop and qualify potential leads before passing them to sales.
In the age of the self-directed buyer, marketers need to find new ways to reach their potential customers and get heard through the noise. Instead of finding customers through mass advertising and email blasts, marketers must now focus on being found, and learn to build enduring relationships with buyers. This massive shift has sparked a huge transformation in marketing.
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Marketing vs Selling-by Rahul Das, EIILM,KolkataRahul Das
Marketing Vs Selling
what is marketing?what is selling?
Evolution of Marketing Concept.
production concept,product concept,selling concept, marketing concept, basic difference between Selling and Marketing
In this PPT, we have discussed about the steps of direct selling and its ways which will provide the help to enhance the sale and find the cost effective approach of media.
Traditional lead generation has undergone substantial changes in recent years, thanks to new online and social marketing techniques. In particular, the abundance of information readily available online has led to the rise of the “self-directed buyer” and the emergence of new ways to develop and qualify potential leads before passing them to sales.
In the age of the self-directed buyer, marketers need to find new ways to reach their potential customers and get heard through the noise. Instead of finding customers through mass advertising and email blasts, marketers must now focus on being found, and learn to build enduring relationships with buyers. This massive shift has sparked a huge transformation in marketing.
www.bibbyconsultinggroup.com.au
Follow us:
Instagram: http://instagram.com/bibbyconsulting
Facebook: http://facebook.com/bibbyconsulting
Twitter: http://twitter.com/bibbyconsulting
Google+:http://plus.google.com/+Bibbyconsulti...
LinkedIn: http://linkedin.com/company/bibby-con...
Bibby Consulting: http://bibbyconsultinggroup.com.au
Nathanial Bibby: http://nathanialbibby.com.au
LinkedInsider: http://linkedinsider.com.au
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Tips To Keep Introverts Up Through The Hectic DayDavid Stoffel
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Top 6 Unusual Personality Qualities Of Successful EntrepreneursDavid Stoffel
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Top 5 Marketing Changes Your Business Needs In 2016David Stoffel
Marketing trends change every year and in order to survive in this competitive market, one must remain updated with the latest trends. This post brings you some of the most important marketing changes your business needs in the coming year. For more details visit: http://www.wesrch.com
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Content Marketing : Top 5 Reasons Why Needs Content Marketing For your Small ...David Stoffel
Content marketing strategy for your own small business, Why content marketing needs for your business?, Here are some of the ways content marketing drives results for small businesses. more detail visit :- http://www.wesrch.com/
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Medical healthcare technology is rapidly changing, Many in the industry have long felt overly burdened by what they consider to be an unnecessarily complex approval process. Here are five emerging technologies to watch in the year ahead.
Top 8 Tips For Business Technology Strategy in 2015David Stoffel
A technology strategy has traditionally been expressed in a document that explains how technology should be utilized as part of an organization's overall corporate strategy. Ler see more detail visit:- http://www.wesrch.com/
Top 10 Mistakes To Avoid In Business PlanDavid Stoffel
Plan should be made for the business you are looking to launch. However for a good business plan there are certain elements to consider and mistakes to avoid as well. More detail visit:- http://wesrch.com/
Mobile Marketing Trends for Your Business StrategyDavid Stoffel
Mobile marketing has evolved exponentially over the past few years. Here let see better perspective about mobile marketing trends for this year and beyond for business. More Detail visit:- http://wesrch.com/
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2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
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4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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2. What Is Marketing ?
●
The management process through which goods and services move from
concept to the customer. It includes the coordination of four elements called
the 4 P's of marketing:
(1) identification, selection and development of a product,
(2) determination of its price,
(3) selection of a distribution channel to reach the customer's place, and
(4) development and implementation of a promotional strategy.
3. Sales
●
A sale is the exchange of a commodity for money or service in return for
money or the action of selling something.
●
The seller or the provider of the goods or services completes a sale in
response to an acquisition, an appropriation or a request. There is a passing
of title (property or ownership) of the item, and the settlement of a price.
4. Difference Between Marketing &
Sales
●
Marketing and sales are both aimed at increasing revenue.
●
They are so closely intertwined that people often don’t realize the difference
between the two.
●
Indeed, in small organizations, the same people typically perform both sales
and marketing tasks. Nevertheless, marketing is different from sales and as
the organization grows, the roles and responsibilities become more
specialized.
5. Sales is…
1) Sales is about one to one.
2) Sales is where our business becomes real for the client. It is where the
stories and brand come to life.
3) Sales develops relationships. It’s relationship-driven.
4) Sales looks after individuals.
6. Marketing is…
1) Marketing is one to many.
2) Marketing tells the stories (company, product, etc.) to many people.
3) Marketing looks after the brand’s reputation.
4) Marketing analyses the big data. Marketing brings you the average result not
the specifics.
7. How They Work Together ?
“Marketing spends its time producing brochures that no-one wants!”
“Sales never follow up on the leads we generate for them”
“Marketing never give us any quality leads that are worth following up
anyway….”
8. Conclusion
●
Sales target on individuals or small groups. Marketing on the other hand
targets a larger group o the general public.
●
Marketing means generating leads or prospects. sales means converting
the leads or prospects into purchases and orders.
●
Marketing involves a longer process of building a name for a brand and
pursuing the customer to buy it even if they do not need it. Where as sales
only involve a short term of finding the target consumer.