Women on Bikes California is an initiative of the California Bicycle Coalition that aims to elevate the voice, opportunity, and impact of women in bicycling through strategic media engagement and storytelling. They are creating the first comprehensive media strategy to grow bicycling in California by building relationships with media outlets, creating compelling content that shifts perceptions, and telling the diverse stories of women who bike. Their goal is to fund Phase I of their "Pedal Love" digital media kit by the end of the year to provide advocates and media with tools to move beyond portrayals of biking as being about "car vs. bike" and instead focus on lifestyle and community.
Storytelling in 2016 - 5 Things Your Nonprofit Should Do DifferentlyBloomerang
https://bloomerang.co/resources/webinars/
Did your organization tell stories in 2015? Did you get the result you hoped for?
Now that it's January, it's time for a fresh start to storytelling.
In this webinar, Vanessa Chase will cover the five things that nonprofit organizations should be doing differently when it comes to non-profit storytelling. You'll learn about the best opportunities for storytelling, plus easy strategies that your organization can take advantage of in 2016.
Learning objectives:
- Understanding the most common mistakes non-profits make when telling a story
- Learn about opportunities for digital storytelling that can impact your fundraising bottom line
- Get answers to your storytelling questions
Storytelling in 2016 - 5 Things Your Nonprofit Should Do DifferentlyBloomerang
https://bloomerang.co/resources/webinars/
Did your organization tell stories in 2015? Did you get the result you hoped for?
Now that it's January, it's time for a fresh start to storytelling.
In this webinar, Vanessa Chase will cover the five things that nonprofit organizations should be doing differently when it comes to non-profit storytelling. You'll learn about the best opportunities for storytelling, plus easy strategies that your organization can take advantage of in 2016.
Learning objectives:
- Understanding the most common mistakes non-profits make when telling a story
- Learn about opportunities for digital storytelling that can impact your fundraising bottom line
- Get answers to your storytelling questions
GuideStar Webinar (06/26/13) - Fundraising with Social MediaGuideStar
Online giving surged by over 35&nsbppercent last year, with gifts over $1,000 becoming increasingly commonplace. What are the keys to successful nonprofit fundraising online, especially through social media?
Join us for this free, interactive webinar and learn how to raise big bucks for your cause online.
Presenters: Darian Rodriguez Heyman, Co-Founder, Social Media for Nonprofits; Lesley Mansford, CEO, Razoo, and Board Member, Razoo Foundation; and Lindsay J.K. Nichols, Communications Director, GuideStar (moderator)
We celebrate the mega-donor and the consecutive donor, but are we paying enough attention to our mid-level donors? he donor pyramid has been replaced by the hourglass or sombrero as the number of major (what do you call these? Major? Leadership? Four to low five-figure) gift donors shrink. To build the donor pipeline we need to address the roadblocks to mid-level giving and implement an evidence-based strategy for success.
Putting the Health in Healthcare: Partnerships with Hospitals
Hospitals and active transportation advocates are working together to make their communities healthier. Hear from health professionals in Ohio, Pennsylvania and Washington, DC who are linking the healthy lifestyle expertise of hospitals with active transportation facilities.
Presenters:
Presenter: David Pauer Cleveland Clinic
Co-Presenter: Bonnie Coyle St. Luke's University Health Network
Co-Presenter: Elissa Garofalo Delaware & Lehigh National Heritage Corridor
Co-Presenter: Elissa Southward Rails-to-Trails Conservancy
Title: Changing the Odds for Safety with Laws and Enforcement
Track: Change
Format: 90 minute moderated discussion
Abstract: Traffic fatalities have become a worldwide epidemic - 1.3 million people die in traffic crashes every year. Learn about recent successes in laws for cycling and walking, volunteer-led education actions, and enforcement that helps make roads safer for all modes. This panel will include advocacy, law and enforcement experts.
Presenters:
Presenter: Steph Routh Hopscotch Town
Co-Presenter: Noah Budnick Transportation Alternatives
Co-Presenter: Ray Thomas Swanson, Thomas, Coon & Newton
Taking Bike Share to the Next Level
Abstract: Bike sharing systems have attracted more people to cycling in cities around the world than any other facility or policy, with 600 new systems implemented in the last 7 years. This session focuses on new planning research, bike share technologies, and management approaches that can take bike sharing to a new level of utility.
GuideStar Webinar (06/26/13) - Fundraising with Social MediaGuideStar
Online giving surged by over 35&nsbppercent last year, with gifts over $1,000 becoming increasingly commonplace. What are the keys to successful nonprofit fundraising online, especially through social media?
Join us for this free, interactive webinar and learn how to raise big bucks for your cause online.
Presenters: Darian Rodriguez Heyman, Co-Founder, Social Media for Nonprofits; Lesley Mansford, CEO, Razoo, and Board Member, Razoo Foundation; and Lindsay J.K. Nichols, Communications Director, GuideStar (moderator)
We celebrate the mega-donor and the consecutive donor, but are we paying enough attention to our mid-level donors? he donor pyramid has been replaced by the hourglass or sombrero as the number of major (what do you call these? Major? Leadership? Four to low five-figure) gift donors shrink. To build the donor pipeline we need to address the roadblocks to mid-level giving and implement an evidence-based strategy for success.
Putting the Health in Healthcare: Partnerships with Hospitals
Hospitals and active transportation advocates are working together to make their communities healthier. Hear from health professionals in Ohio, Pennsylvania and Washington, DC who are linking the healthy lifestyle expertise of hospitals with active transportation facilities.
Presenters:
Presenter: David Pauer Cleveland Clinic
Co-Presenter: Bonnie Coyle St. Luke's University Health Network
Co-Presenter: Elissa Garofalo Delaware & Lehigh National Heritage Corridor
Co-Presenter: Elissa Southward Rails-to-Trails Conservancy
Title: Changing the Odds for Safety with Laws and Enforcement
Track: Change
Format: 90 minute moderated discussion
Abstract: Traffic fatalities have become a worldwide epidemic - 1.3 million people die in traffic crashes every year. Learn about recent successes in laws for cycling and walking, volunteer-led education actions, and enforcement that helps make roads safer for all modes. This panel will include advocacy, law and enforcement experts.
Presenters:
Presenter: Steph Routh Hopscotch Town
Co-Presenter: Noah Budnick Transportation Alternatives
Co-Presenter: Ray Thomas Swanson, Thomas, Coon & Newton
Taking Bike Share to the Next Level
Abstract: Bike sharing systems have attracted more people to cycling in cities around the world than any other facility or policy, with 600 new systems implemented in the last 7 years. This session focuses on new planning research, bike share technologies, and management approaches that can take bike sharing to a new level of utility.
Core Principles of Walkable Places and Lessons Learned in Fostering Them
Track:
Format: 90 minute moderated discussion
Abstract: Hear about the core principles of walkable places, and lessons learned from practitioners who work to foster them.
Presenters:
Presenter: Robert Ping Walkable and Livable Communities Institute
Co-Presenter: Kate Kraft America Walks
Co-Presenter: Lauren Marchetti National Center for Safe Routes to School
Co-Presenter: Kevin Mills Rail to Trails Conservancy
Co-Presenter: Kelly Morphy WALC Institute
California's Active Transportation Program: Coalition Building to Boost Funding
Learn how the ad-hoc Coalition for Active Transportation Leadership won a 35% boost in active transportation funding in California. Coalition members from California Walks, the Safe Routes to School National Partnership and the California Bicycle Coalition will highlight how member organizations came together, underscore keys to the successful campaign, and share lessons learned for other states looking to follow California's lead.
Presenters:
Presenter: Tony Dang California Walks
Co-Presenter: Dave Snyder California Bicycle Coalition
Co-Presenter: Jeanie Ward-Waller Safe Routes to School National Partnership
Title: Safer People, Safer Streets, and Safer Policies at USDOT
Track: Connect
Format: 90 minute moderated discussion
Abstract: This USDOT panel will provide details on the Department’s new bicycle and pedestrian safety initiative, including information on the Ped-Bike Safety Action Agenda, Road Safety for Transit Patrons initiative, bike-walk assessments, Road Diet Guide, an aggressive research agenda, and local partnerships, including how community members can get involved.
Presenters:
Presenter: Barbara McCann Office of Secretary, USDOT
Co-Presenter: Heidi Coleman National Highway Traffic Safety Administration
Co-Presenter: Dan Goodman Office of Human Environment, Livability Team, FHWA
Co-Presenter: Joanne Waszczak Special Assistant, FTA Office of Budget and Policy
Why Walking and Walkability? The Latest Info to Make the Case
This session will provide an overview of the latest data and studies highlighting the multiple benefits of walking, including in the areas of health, the environment, economic vibrancy and quality of life.
Presenters:
Presenter: Kate Kraft America Walks
Co-Presenter: Scott Bricker America Walks
Co-Presenter: Joan Dorn Centers for Disease Control & Prevention (CDC)
Co-Presenter: Paul Heberling Office of Safety, Energy, and Environment, Office of the Secretary US DOT
Co-Presenter: Thomas Schmid Centers for Disease Control and Prevention
Rethinking and Activating Public Space in Seattle and Boston
Seattle and Boston are two U.S. cities that have embraced new roles the public sector can play in managing and activating public space, including streets. Seattle's Public Space Management Program and Boston's Mayor's Office of New Urban Mechanics support innovative public space projects by partnering with city departments, community members, and designers to pilot, test, learn, and scale placemaking initiatives. Presenters will share highlights of their programs and the successes and failures of catalyst projects.
Presenters:
Presenter: Jennifer Wieland Seattle DOT
Co-Presenter: Kris Carter City of Boston
Co-Presenter: Nate Cormier SvR Design Company
Community Engagement Approaches for Active Transportation and Equity
This workshop will include lessons learned from local initiatives of Healthy Kids, Healthy Communities and the Active Living Minnesota campaign, with a focus on how to create the partnerships necessary to foster more equitable active transportation solutions.
Presenters:
Presenter: Fay Gibson Active Living By Design
Co-Presenter: Jill Chamberlain Blue Cross and Blue Shield of Minnesota
Co-Presenter: Naomi Doerner Bike Easy
Co-Presenter: Rosa Soto California Center for Public Health Advocacy
Shared Places: Case Studies from Pittsburgh
Three projects in the city of Pittsburgh Rivers Casino, Market Square and Bakery Square exemplify the strategy of shared spaces at very different scales and locations. These case studies will be described in detail in order to illustrate how the integration of pedestrians, bikes and cars can foster successful urban places.
Presenters:
Presenter: Michael Stern Strada
Co-Presenter: Scott Bricker Bike Pittsburgh
Co-Presenter: Jeremy Waldrup Pittsburgh Downtown Partnership
Addressing Obesity In The Latino Community Through Community-based Advocacy In Baldwin Park
Alfred Mata, Local Policy Specialist, California Center for Public Health Advocacy.
Title: Changing the Odds for Safety with Laws and Enforcement
Track: Change
Format: 90 minute moderated discussion
Abstract: Traffic fatalities have become a worldwide epidemic - 1.3 million people die in traffic crashes every year. Learn about recent successes in laws for cycling and walking, volunteer-led education actions, and enforcement that helps make roads safer for all modes. This panel will include advocacy, law and enforcement experts.
Presenters:
Presenter: Steph Routh Hopscotch Town
Co-Presenter: Noah Budnick Transportation Alternatives
Co-Presenter: Ray Thomas Swanson, Thomas, Coon & Newton
Title: Creating a Safer System Through State Pedestrian and Bicycle Safety Campaigns
Track: Prosper
Format: 90 minute panel
Abstract: Hear about approaches used by North Carolina and Florida to develop, launch, and evaluate combined education and enforcement campaigns aimed at reducing pedestrian and bicyclists injuries and deaths.
Presenters:
Presenter: Laura Sandt Pedestrian and Bicycle Information Center
Co-Presenter: Lauren Blackburn North Carolina DOT
Co-Presenter: Lucas Cruse University of South Florida, Center for Urban Transportation Research
Co-Presenter: Billy Hattaway Florida DOT
Title: Integrating a Health Impact Assessment into District-Wide School Travel Planning
Track: Prosper
Format: 60 minute panel
Abstract: Learn about how a Health Impact Assessment (HIA) was used for the first time to guide the formulation of the Safe Routes to School (SRTS) Columbus City Schools District-Wide School Travel Plan, which focused on schools and neighborhoods with health inequities.
Presenters:
Presenter: Brian Butler Columbus Public Health
Co-Presenter: Kate Moening Safe Routes to School National Partnership
Co-Presenter: Alex Smith Columbus Public Health
Co-Presenter: Julie Walcoff Ohio DOT
Accessible Crossing: More Than Just Curb Ramps
Learn about new technologies to help people with vision challenges better navigate intersections.
Presenters:
Presenter: Richard Meritzer City of Pittsburgh
Co-Presenter: Sophia Rosenfeld University of Chicago
Title: Taking Pedestrian and Bicycle Counting Programs to the Next Level
Track: Connect
Format: 90 minute panel
Abstract: Panelists will provide practical guidance for pedestrian and bicycle counting programs based on findings from NCHRP Project 07-19, "Methods and Technologies for Collecting Pedestrian and Bicycle Volume Data."
Presenters:
Presenter: Robert Schneider University of Wisconsin-Milwaukee
Co-Presenter: RJ Eldridge Toole Design Group, LLC
Co-Presenter: Conor Semler Kittelson & Associates, Inc.
From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action. In this session, we will show you how to craft an online multichannel campaign plan to meet your mission and campaign goals, and how other organizations are successfully integrating multichannel efforts into their work. For example, what happens when you tie your Facebook posts to your online fundraising appeals? What about sending text messages connected to your email actions the next day? Multichannel strategies bring your staff together and connect your community across platforms for more targeted actions. This session provides highlights from the new book Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward and gives you the next steps you need to start working to create real social change online and on the ground.
Leanne Weekes | Marketing | Public Relations | Events | Social Medialeandra weekes
"Leanne" Weekes, brand communications consultant offering public relations, marketing, social media marketing, and event planning services for the culinary, hospitality, consumer goods products, arts & entertainment, design, non-profit sectors. Available in New York City and Miami.
Walt Potter, retired community newspaper publisher, reported on two listening tours he took in the last year, discussing the new technology challenges that all community newspapers face as well as how different audiences may or may not require different responses. at the Walter B. Potter Sr. Conference held at the Reynolds Journalism Institute April 14-15, 2016.
More information about the event: https://www.rjionline.org/events/potter16
Welcome to the Future : The Rise of International Social MediaDavid J. Neff
Although author/columnist Malcom Gladwell discredits social media for facilitating the revolutions we are currently seeing around the world, this panel disagrees. Come find out how the future of social media is being played out across our global landscape. From publishing, to #egypt to non governmental orgs this panel of experts has an amazing grasp on what the future of social media looks like as well as how it's being used internationally. A SXSW prezo.
Community Development Network recently released the 2014 industry snapshot. To help support groups to make the case for community development, a variety of communication strategies will be outlined related to crafting, controlling, and connecting messages. This offers tips for collaboration and connecting the dots within an organization's own communication strategy. #StrongerCommunitiesMD
Benevolent Societies presentation on WK social media, 8 July 2010Rob Dyson
Some of this overlaps with other presentations I have uploaded - *but* there is lots new content and it's serves as a 'summary' of how Whizz-Kidz employs all of it's social media platforms; including some experimentation in fundraising via Soc Med.
Join us as we take our Digital Marketing panel discussions on the road! If you are interested in sponsoring or donating to our cause contact
Kiera McKibbens
trendymii@gmail.com
Title: Level of Service F for Grade A Streets
Track: Prosper
Format: 90 minute panel
Abstract: Relying solely on Level of Service criteria for street design, which evaluates vehicle congestion, leads to poor outcomes on many of our roadways. LOS F, far from a failure, creates opportunities to reallocate roadway space for more livable street designs. In this session, learn about projects in Cambridge and San Francisco that overcame opposition and generated community support in prioritizing better bicycling and walking over vehicle capacity during the peak hour of travel.
Presenters:
Presenter: Michael Sallaberry San Francisco Municipal Transportation Agency
Co-Presenter: Jeffrey Rosenblum City of Cambridge, MA
Title: A Systematic Approach to Bicycle Parking Planning for Cities
Track: Connect
Format: 60 minute panel
Abstract: Cambridge, MA and Washington, DC have taken a strategic approach to bicycle parking. This session will focus on their planning tools and lessons learned from both the public and private sector.
Presenters:
Presenter: Megan Kanagy Downtown DC Business Improvement District
Co-Presenter: Daniel Clark Dero Bike Rack Company
Co-Presenter: Jeffrey Rosenblum City of Cambridge, MA
Title: Level of Service F for Grade A Streets
Track: Prosper
Format: 90 minute panel
Abstract: Relying solely on Level of Service criteria for street design, which evaluates vehicle congestion, leads to poor outcomes on many of our roadways. LOS F, far from a failure, creates opportunities to reallocate roadway space for more livable street designs. In this session, learn about projects in Cambridge and San Francisco that overcame opposition and generated community support in prioritizing better bicycling and walking over vehicle capacity during the peak hour of travel.
Presenters:
Presenter: Michael Sallaberry San Francisco Municipal Transportation Agency
Co-Presenter: Jeffrey Rosenblum City of Cambridge, MA
Title: Policies for Pupils: Working with School Boards on Walking and Bicycling Policies
Track: Change
Format: 90 minute panel
Abstract: Engaging schools in walking and bicycling efforts can be difficult given competing education priorities and frequent staff and volunteer turn-over. Attendees will learn about strategies for influencing school boards and policy opportunities at the district level.
Presenters:
Presenter: Sara Zimmerman Safe Routes to School National Partnership
Co-Presenter: Diane Dohm ChangeLab Solutions
Co-Presenter: Bree Romero Leadership Conference on Civil and Human Rights
Co-Presenter: Leigh Ann Von Hagen Voorhees Transportation Center, Rutgers University
Title: Policies for Pupils: Working with School Boards on Walking and Bicycling Policies
Track: Change
Format: 90 minute panel
Abstract: Engaging schools in walking and bicycling efforts can be difficult given competing education priorities and frequent staff and volunteer turn-over. Attendees will learn about strategies for influencing school boards and policy opportunities at the district level.
Presenters:
Presenter: Sara Zimmerman Safe Routes to School National Partnership
Co-Presenter: Diane Dohm ChangeLab Solutions
Co-Presenter: Bree Romero Leadership Conference on Civil and Human Rights
Co-Presenter: Leigh Ann Von Hagen Voorhees Transportation Center, Rutgers University
Title: Policies for Pupils: Working with School Boards on Walking and Bicycling Policies
Track: Change
Format: 90 minute panel
Abstract: Engaging schools in walking and bicycling efforts can be difficult given competing education priorities and frequent staff and volunteer turn-over. Attendees will learn about strategies for influencing school boards and policy opportunities at the district level.
Presenters:
Presenter: Sara Zimmerman Safe Routes to School National Partnership
Co-Presenter: Diane Dohm ChangeLab Solutions
Co-Presenter: Bree Romero Leadership Conference on Civil and Human Rights
Co-Presenter: Leigh Ann Von Hagen Voorhees Transportation Center, Rutgers University
Title: 'Selling' Rural Communities on Cycling
Track: Prosper
Format: 60 minute panel
Abstract: This panel will share successful strategies and programs utilized in Oregon and Pennsylvania developed to leverage and promote the economic benefits of cycling in rural communities.
Presenters:
Presenter: Sheila Lyons Oregon DOT
Co-Presenter: Jessica Horning Oregon DOT
Co-Presenter: Cathy McCollom River Town Program
Title: Federal Funding for Active Transportation and Recreation
Track: Connect
Format: 60 minute panel
Abstract: This session will provide an overview about federal transportation programs that can fund infrastructure for walking and bicycling.
Presenters:
Presenter: Christopher Douwes Transportation Alternatives Program / Recreational Trails Program, FHWA
Co-Presenter: Wesley Blount Office of Planning, Environment & Realty FHWA
Title: A Systematic Approach to Bicycle Parking Planning for Cities
Track: Connect
Format: 60 minute panel
Abstract: Cambridge, MA and Washington, DC have taken a strategic approach to bicycle parking. This session will focus on their planning tools and lessons learned from both the public and private sector.
Presenters:
Presenter: Megan Kanagy Downtown DC Business Improvement District
Co-Presenter: Daniel Clark Dero Bike Rack Company
Co-Presenter: Jeffrey Rosenblum City of Cambridge, MA
Title: 'Selling' Rural Communities on Cycling
Track: Prosper
Format: 60 minute panel
Abstract: This panel will share successful strategies and programs utilized in Oregon and Pennsylvania developed to leverage and promote the economic benefits of cycling in rural communities.
Presenters:
Presenter: Sheila Lyons Oregon DOT
Co-Presenter: Jessica Horning Oregon DOT
Co-Presenter: Cathy McCollom River Town Program
Title: 'Selling' Rural Communities on Cycling
Track: Prosper
Format: 60 minute panel
Abstract: This panel will share successful strategies and programs utilized in Oregon and Pennsylvania developed to leverage and promote the economic benefits of cycling in rural communities.
Presenters:
Presenter: Sheila Lyons Oregon DOT
Co-Presenter: Jessica Horning Oregon DOT
Co-Presenter: Cathy McCollom River Town Program
Title: A Systematic Approach to Bicycle Parking Planning for Cities
Track: Connect
Format: 60 minute panel
Abstract: Cambridge, MA and Washington, DC have taken a strategic approach to bicycle parking. This session will focus on their planning tools and lessons learned from both the public and private sector.
Presenters:
Presenter: Megan Kanagy Downtown DC Business Improvement District
Co-Presenter: Daniel Clark Dero Bike Rack Company
Co-Presenter: Jeffrey Rosenblum City of Cambridge, MA
Schedule:
Wednesday 9/10 3:00 PM - 4:00 PM in Breakout Rooms, 316
Policies for Pupils: Working with School Boards on Walking and Bicycling Policies
Track: Change
Format: 90 minute panel
Abstract: Engaging schools in walking and bicycling efforts can be difficult given competing education priorities and frequent staff and volunteer turn-over. Attendees will learn about strategies for influencing school boards and policy opportunities at the district level.
Presenters:
Presenter: Sara Zimmerman Safe Routes to School National Partnership
Co-Presenter: Diane Dohm ChangeLab Solutions
Co-Presenter: Bree Romero Leadership Conference on Civil and Human Rights
Co-Presenter: Leigh Ann Von Hagen Voorhees Transportation Center, Rutgers University
Federal Funding for Active Transportation and Recreation
Track: Connect
Format: 60 minute panel
Abstract: This session will provide an overview about federal transportation programs that can fund infrastructure for walking and bicycling.
Full Description: Federal programs provide funds to develop transportation, community, and recreation infrastructure for walking and bicycling and to connect communities and promote active living. Attendees will learn how about Federal programs to promote sustainable communities.
Learning Objectives:
Participants will learn about the Federal Partnership for Sustainable Communities.
Participants will learn about the Federal-aid surface transportation programs that benefit pedestrians and bicyclists.
Participants will be able to successfully write a competitive proposal.
Participants will understand how Federal, State, and local programs interact.
Presenter(s)
Presenter: Christopher Douwes Transportation Alternatives Program / Recreational Trails Program, FHWA
Co-Presenter: Wesley Blount Office of Planning, Environment & Realty FHWA
Title: Not Your Grandfather's DOT: The FDOT District 5 and PennDOT Experiences
Track: Connect
Format: 90 minute moderated discussion
Abstract: Today's economic realities require the rethinking of conventional transportation approaches. Learn about how Florida and Pennsylvania's Department of Transportation are using new tools, policies, and guides to proactively plan multi-modal transportation solutions.
Presenters:
Presenter: Jane Lim-Yap Kittelson & Associates, Inc.
Co-Presenter: Steven Deck Parsons Brinckerhoff
Co-Presenter: Brian Hare PennDOT Program Center
Co-Presenter: Mary Raulerson Kittelson & Associates, Inc.
Title: Not Your Grandfather's DOT: The FDOT District 5 and PennDOT Experiences
Track: Connect
Format: 90 minute moderated discussion
Abstract: Today's economic realities require the rethinking of conventional transportation approaches. Learn about how Florida and Pennsylvania's Department of Transportation are using new tools, policies, and guides to proactively plan multi-modal transportation solutions.
Presenters:
Presenter: Jane Lim-Yap Kittelson & Associates, Inc.
Co-Presenter: Steven Deck Parsons Brinckerhoff
Co-Presenter: Brian Hare PennDOT Program Center
Co-Presenter: Mary Raulerson Kittelson & Associates, Inc.
Title: Transportation Studies in the 21st Century: Incorporating all Modes
Track: Sustain
Format: 90 minute panel
Abstract: In the 21st century, the basic purpose of transportation studies needs to change from making it easier to drive to giving people options other than driving. This session will present case studies of alternatives to the auto-dominated Level of Service traffic impact studies in order to better address bicycling, transit and walking.
Presenters:
Presenter: Michelle DeRobertis Transportation Choices for Sustainable Communities
Co-Presenter: Peter Albert San Francisco Municipal Transportation Agency
Co-Presenter: Patrick Lynch Transpo Group
Co-Presenter: David Thompson City of Boulder, Colorado
Title: Transportation Studies in the 21st Century: Incorporating all Modes
Track: Sustain
Format: 90 minute panel
Abstract: In the 21st century, the basic purpose of transportation studies needs to change from making it easier to drive to giving people options other than driving. This session will present case studies of alternatives to the auto-dominated Level of Service traffic impact studies in order to better address bicycling, transit and walking.
Presenters:
Presenter: Michelle DeRobertis Transportation Choices for Sustainable Communities
Co-Presenter: Peter Albert San Francisco Municipal Transportation Agency
Co-Presenter: Patrick Lynch Transpo Group
Co-Presenter: David Thompson City of Boulder, Colorado
Title: Transportation Studies in the 21st Century: Incorporating all Modes
Track: Sustain
Format: 90 minute panel
Abstract: In the 21st century, the basic purpose of transportation studies needs to change from making it easier to drive to giving people options other than driving. This session will present case studies of alternatives to the auto-dominated Level of Service traffic impact studies in order to better address bicycling, transit and walking.
Presenters:
Presenter: Michelle DeRobertis Transportation Choices for Sustainable Communities
Co-Presenter: Peter Albert San Francisco Municipal Transportation Agency
Co-Presenter: Patrick Lynch Transpo Group
Co-Presenter: David Thompson City of Boulder, Colorado
Title: What Do The Kids Say? Giving a Voice to Youth Perspectives on Biking and Walking
Track: Sustain
Format: 60 minute panel
Abstract: Why aren't more children bicycling and walking? Maybe somebody should ask them. With research focusing mostly on adults, little is known about children's perceptions of their environment. This session will invite discussion regarding two projects: Safe Kids Photovoice, a photojournalism project in 10 countries and a Ph.D. dissertation research on youth perceptions of risky versus safe travel behavior.
Presenters:
Presenter: Shannon Sweeney Edward J. Bloustein School, Rutgers University
Co-Presenter: Priti Gautam Safe Kids Worldwide
Co-Presenter: Leigh Ann Von Hagen Voorhees Transportation Center, Rutgers University
More from Project for Public Spaces & National Center for Biking and Walking (20)
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
Successfully Marketing to Women in the New Media Age
1.
2. Who is Women on Bikes California?
•We’re an initiative of the California Bicycle Coalition.
•We’re elevating the voice, opportunity & impact for women in bicycling through storytelling.
•We’re creating the first comprehensive media strategy for growing bicycling in California.
4. Why Doesthe Media Matter for Marketing Bicycling to Women?
•It’s a numbers game
•The time is ripe
•Content is queen
•Editorial is worth 6- 10x the value of the same sized ad
5. Why Media Matters? It’s a Numbers Game:
•Momentum Magazine –30,000 print audience, 50,000 unique visitors online per month, 17,700 twitter followers, 4,000+ email newsletter subscribers.
•Bicycling Magazine –400,000 print audience, 738,000 unique visitors online per month, 96,000+ twitter followers, 126,000+ email newsletter subscribers.
•Vogue Magazine 12.7 million print audience, 3.2 million unique online visitors per month, 4.26 million twitter followers.
6. Why Doesthe Media Matter for Marketing Bicycling to Women
•The opportunities are endless
•We all have stories to tell
•You never know who has Q factor
Kellie Morris, LCI, wife, mom, grandmother,
lives with a serious autoimmune disorder
7.
8. How can you take advantage of the opportunities?
•Creative collaborations
•Creating content
•Strategic relationships & partnerships
•It’s time to move beyond car vs. bike
Jenna Burton of Red, Bike & Green
9. Shelby Sanchez
Leah Shahumof the San Francisco
BicycleCoalition
League’s Bike to Work social media outreach
11. Why Media Matters? The time is ripe to expand the story!
The current media room of
Linus Bikes of Venice California
12. Why Media Matters? The time is ripe to expand the story!
Tom Smuts, a writer/producer for Mad Men rode to the Emmy’s last week with
the Los Angeles County Bicycle Coalition.
14. Why Media Matters? Creating content with #WomenTalkBikes
on the monthly Pedal Love Podcast on KPFK’s BikeTalk
15. Why Media Matters? Strategy is key!
•Know your media, focus your pitch to their interests.
•Build rapport and relationships. The media are people. The goal is to become a well known and sought out source.
•The media works on their timeline not yours –the big national print magazines work 6 months out+ on stories.
16. Why Media Matters? Strategic relations & partnerships
The L.A. Times is the 4thlargest paper in the country
18. Why Media Matters? Strategic relations & partnerships
Janet LaFleur of “One Woman. Many Bikes”
19. Why Media Matters? Strategy is key!
•Be visually compelling
•Be emotionally engaging
Both images by Allan Crawford
20. Imagine if Liv Giant had decided to share more sides of bicycling?
They’re both the same girl.
By Lisa Beth Anderson
By Carson Blum
21. Why Media Matters? Strategy is key!
•Think ongoing and long term –a few stories aren’t going to turn the tide, we need hundreds of stories in the press, print, online, radio, and T.V.
•Watch your wonk factor.
•Be generous –work to find a budget for your creatives, and in your interviews give credit where it’s do.
•Let’s take a look at Alissa Walker and getting it right!
23. By Allan Crawford
By Allan Crawford
Optimize your events as photo ops!
24. We are now creating “Pedal Love: Having civil streets conversations among Californians and beyond.”
The first digital media/style kit for growing bike culture in the California media will give both advocates and the media the tools they need to move beyond the “car vs. bike” meme so dominant in the media today.
Our goal is to have Phase I complete by the end of the year. If 3,000 people subscribe at our basic $12 level we’ll
reach our Phase I funding goal.
26. Join us!
•We’ll host the Media Love 101 webinar in mid October
•Invite us to help you get media ready
•Collaborate with us
•Ask for Lisa Beth Anderson or Allan Crawford’s contact information
Email: Melissa@pedallove.orgTwitter: @PedalLove
Facebook: WomenonBikesCaliforniaCell (562) 221-9672