"Leanne" Weekes, brand communications consultant offering public relations, marketing, social media marketing, and event planning services for the culinary, hospitality, consumer goods products, arts & entertainment, design, non-profit sectors. Available in New York City and Miami.
This is a talk on using social media as a tool for destination marketing shared with Hotel and Restaurant Management students of St. Michael's College in Iligan City on September 14, 2015.
A presentation given to Travel and Tourism professionals as at a seminar run by Blackpool and Lancashire Tourist Board (Feb 08). Social Media for the Travel and Tourism industry. An overview of the social media space and opportunities for harnessing communities in social space.
Social media marketing for the tourism industryMatt Granfield
An overview of social media marketing theories, practices and case studies for the tourism industry by respected Australian marketing writer Matt Granfield.
Social Media Marketing & the Travel IndustryGina Lednyak
What is social media marketing and how does it effect the tourism industry, how can your business leverage social media and finally what does the future of social media hold and what does it mean for your travel business.
Numerous presenters at the Social Media Club of Hawaii shared their ideas on "what if" we connected the community, the businesses, and the tourism agencies suing social media to support and grow our visitors. I was the moderator and seeded the discussion with a few ideas of my own. Get links to the broadcast, the tweetstream, and the presenters here on my blog: http://www.barefeetstudios.com/2012/10/26/social-media-and-tourism-lets-talk-together/
This is a talk on using social media as a tool for destination marketing shared with Hotel and Restaurant Management students of St. Michael's College in Iligan City on September 14, 2015.
A presentation given to Travel and Tourism professionals as at a seminar run by Blackpool and Lancashire Tourist Board (Feb 08). Social Media for the Travel and Tourism industry. An overview of the social media space and opportunities for harnessing communities in social space.
Social media marketing for the tourism industryMatt Granfield
An overview of social media marketing theories, practices and case studies for the tourism industry by respected Australian marketing writer Matt Granfield.
Social Media Marketing & the Travel IndustryGina Lednyak
What is social media marketing and how does it effect the tourism industry, how can your business leverage social media and finally what does the future of social media hold and what does it mean for your travel business.
Numerous presenters at the Social Media Club of Hawaii shared their ideas on "what if" we connected the community, the businesses, and the tourism agencies suing social media to support and grow our visitors. I was the moderator and seeded the discussion with a few ideas of my own. Get links to the broadcast, the tweetstream, and the presenters here on my blog: http://www.barefeetstudios.com/2012/10/26/social-media-and-tourism-lets-talk-together/
Pop up shops London, Birmingham, and Manchester. Love Creative Marketing will find your pop up space hire and provide you with first class sales teams that will drive sales.
Undiscovered to Discovered: Lessons your wine region can learn from Okanagan ...BrixChick Liza
North America is so much more than just the United States. The regions of Oakangan and Baja in Canada and Mexico respectively are doing amazing things to spur tourism. Thea Dwelle and Liza Swift were priveleged to visit and learn from them. They presented these finding in Zagreb, Croatia at the Internationa WIne and Tourism Conference. They are available to present again. Their motto is "Have clicker. WIll travel"
Michelle M McCormack / LoveTheCool Deck. Digital Creative Consulting updates with Stelle Audio's Rebecca Minkoff NYFW and Photography section added. Fashion Project and FNO slide tweaked.
Social Media Marketing for the Wine Industry by @JoeySheppEarthsite
The wine industry has been one of the slowest industries to adopt internet-based technologies. There is a big opportunity for wine brands to engage directly with those who drink the wine. Relationships sell wine!
Fenty Beauty a Game Changer for The Beauty IndustryOctoly
Rihanna worked on the Fenty beauty project for two years before releasing it to the public. She said, "It was important that every woman felt included in this brand". And it has been a successful bet even since its release in Fall 2017.
Read on to see how this brand changed the beauty industry for good!
From the Vocus monthly webinar series: "Analyzing the Impact of Social Media:
From Twitter to Facebook".
Today, the barriers to communication are breaking down. Social media has removed the filters between your company and the public. As a public relations professional, you have to be prepared to control your message and your brand.
10 Critical Strategies for Beer Marketing in the Digital Age
With information provided by beer strategy and marketing gurus: Lucas Herscovici, Vice President, Digital Marketing, Anheuser-Busch, Stacey Tank, Senior Vice President Heineken USA, Mariah Calagione, Vice President Dogfish Head, Craft Brewery.
This presentation covers shifting from paid media to 'earned' media through social media including Facebook, YouTube, Twitter, Instagram, Pinterest and LinkedIn.
Winning case studies from Anheuser-Busch Bud and Bud Light, Heineken Departure Roulette, Dos Equis "Most Interesting Man in the World", Dos De Mayo, Dogfish Head Brewery Local and Event marketing, Image Marketing, Facebook Advertising, Facebook Sponsored Stories and Facebook Promoted Posts.
dwp|buzz provides PR and marketing communications services across a network of fifteen locations throughout Asia, Australia, the Middle East and beyond.
dwp now delivers its iconic flair for design in a merger with the marketing communication services of boutique agency Bed Buzz.
dwp|buzz provides the following professional services:
Event Management | Public Relations | Branding and Design | Corporate Communications | Digital Marketing | Hospitality Concepts
Get in touch with us today at info@dwpbuzz.com and find out how we can add inspiration to the way you communicate your business.
Tips & Ideas for Boosting Fundraiser Turnout & ProfitsSignUp.com
Schools, nonprofits, leagues, community and faith groups will learn how to pick the right fundraiser for their group. We'll share tips and best practices for hosting and choosing product fundraisers, restaurant and retail fundraisers, and live event fundraisers like carnivals, races, art shows and auctions. Learn how to amplifying fundraising success using social media channels like Facebook, Pinterest, Instagram and Twitter. Thanks to sponsor Panda Express fundraising.
PASSION.
IT’S WHAT MAKES YOU PUSH YOURSELF. IT’S WHAT MAKES CREATIVITY IGNITE. IT’S WHAT BRINGS PEOPLE TOGETHER. AND IT’S WHAT MAKES GREAT ICONS, STARS AND BRANDS.
WE BELIEVE IN THE POWER OF PASSION.
During our Social Media Boot Camp at G2E 2013, we were proud to present the 4th Annual Sherpie Awards in 11 distinguished categories. Produced by Masterminds and Global Gaming Business, these are the only awards in the country that honor creative and strategic excellence in casino social media marketing.
How Internet is re-shaping wine marketing and PRFabio Ingrosso
Internet is changing wine marketing and PR. It's time for social media marketing. This easy eBook is for wineries and wine business actors which want to understand better this change and blogs, podcasts, social media press release, Youtube, Flickr, Twitter, ...
Including my top strategic planning, creative planning, and social media planning jobs.
Brands included:
JCPenney + Fashion.
The Discover Card + Credit Card (Finance).
Neuro Drink + Consumer packaged good (CPG).
The Economist + Publisher (British Magazine).
Pop up shops London, Birmingham, and Manchester. Love Creative Marketing will find your pop up space hire and provide you with first class sales teams that will drive sales.
Undiscovered to Discovered: Lessons your wine region can learn from Okanagan ...BrixChick Liza
North America is so much more than just the United States. The regions of Oakangan and Baja in Canada and Mexico respectively are doing amazing things to spur tourism. Thea Dwelle and Liza Swift were priveleged to visit and learn from them. They presented these finding in Zagreb, Croatia at the Internationa WIne and Tourism Conference. They are available to present again. Their motto is "Have clicker. WIll travel"
Michelle M McCormack / LoveTheCool Deck. Digital Creative Consulting updates with Stelle Audio's Rebecca Minkoff NYFW and Photography section added. Fashion Project and FNO slide tweaked.
Social Media Marketing for the Wine Industry by @JoeySheppEarthsite
The wine industry has been one of the slowest industries to adopt internet-based technologies. There is a big opportunity for wine brands to engage directly with those who drink the wine. Relationships sell wine!
Fenty Beauty a Game Changer for The Beauty IndustryOctoly
Rihanna worked on the Fenty beauty project for two years before releasing it to the public. She said, "It was important that every woman felt included in this brand". And it has been a successful bet even since its release in Fall 2017.
Read on to see how this brand changed the beauty industry for good!
From the Vocus monthly webinar series: "Analyzing the Impact of Social Media:
From Twitter to Facebook".
Today, the barriers to communication are breaking down. Social media has removed the filters between your company and the public. As a public relations professional, you have to be prepared to control your message and your brand.
10 Critical Strategies for Beer Marketing in the Digital Age
With information provided by beer strategy and marketing gurus: Lucas Herscovici, Vice President, Digital Marketing, Anheuser-Busch, Stacey Tank, Senior Vice President Heineken USA, Mariah Calagione, Vice President Dogfish Head, Craft Brewery.
This presentation covers shifting from paid media to 'earned' media through social media including Facebook, YouTube, Twitter, Instagram, Pinterest and LinkedIn.
Winning case studies from Anheuser-Busch Bud and Bud Light, Heineken Departure Roulette, Dos Equis "Most Interesting Man in the World", Dos De Mayo, Dogfish Head Brewery Local and Event marketing, Image Marketing, Facebook Advertising, Facebook Sponsored Stories and Facebook Promoted Posts.
dwp|buzz provides PR and marketing communications services across a network of fifteen locations throughout Asia, Australia, the Middle East and beyond.
dwp now delivers its iconic flair for design in a merger with the marketing communication services of boutique agency Bed Buzz.
dwp|buzz provides the following professional services:
Event Management | Public Relations | Branding and Design | Corporate Communications | Digital Marketing | Hospitality Concepts
Get in touch with us today at info@dwpbuzz.com and find out how we can add inspiration to the way you communicate your business.
Tips & Ideas for Boosting Fundraiser Turnout & ProfitsSignUp.com
Schools, nonprofits, leagues, community and faith groups will learn how to pick the right fundraiser for their group. We'll share tips and best practices for hosting and choosing product fundraisers, restaurant and retail fundraisers, and live event fundraisers like carnivals, races, art shows and auctions. Learn how to amplifying fundraising success using social media channels like Facebook, Pinterest, Instagram and Twitter. Thanks to sponsor Panda Express fundraising.
PASSION.
IT’S WHAT MAKES YOU PUSH YOURSELF. IT’S WHAT MAKES CREATIVITY IGNITE. IT’S WHAT BRINGS PEOPLE TOGETHER. AND IT’S WHAT MAKES GREAT ICONS, STARS AND BRANDS.
WE BELIEVE IN THE POWER OF PASSION.
During our Social Media Boot Camp at G2E 2013, we were proud to present the 4th Annual Sherpie Awards in 11 distinguished categories. Produced by Masterminds and Global Gaming Business, these are the only awards in the country that honor creative and strategic excellence in casino social media marketing.
How Internet is re-shaping wine marketing and PRFabio Ingrosso
Internet is changing wine marketing and PR. It's time for social media marketing. This easy eBook is for wineries and wine business actors which want to understand better this change and blogs, podcasts, social media press release, Youtube, Flickr, Twitter, ...
Including my top strategic planning, creative planning, and social media planning jobs.
Brands included:
JCPenney + Fashion.
The Discover Card + Credit Card (Finance).
Neuro Drink + Consumer packaged good (CPG).
The Economist + Publisher (British Magazine).
A Multi-Cultural Social Media Brand Case-Study: webcitygirls//Peliculas Ponder
webcitygirls// is a multi-cultural social media brand that lives and breathes social. Also the first multicultural social press team covering events, conferences and the red carpet from a social media POV!
Our Mission is to Empower, Educate and Inspire people through our social community :)
A Multi-Cultural Social Media Case Study: webcitygirls//webcitygirls
WebCityGirls is a social media brand and the 1st multi-cultural social press team covering corp events & red carpets from a Social Media POV! We spread goodness and positive thoughts and our Mission is to Empower, Educate and Inspire people through our social community. We also are advocates for 'Cyber-Anti-Bullying'.
This is a comprehensive workshop focusing on the basics of modeling and fashion culture and showing young girls and women how these basics can be a foundation to improving their personal presentation and self-confidence.
Twist is a lean, agile, relationship-rich campaign development + influencer relations + creative powerhouse specializing in getting your company noticed. Not overburdened with unnecessary overhead and big egos, we flow nicely into your team dynamic and help drive off-the-chart results.
Media Kit for The Social Media Monthly and The Startup Monthly MagazinesGerris
I am doing sales, promotions, and business development for The Social Media Monthly and The Startup Monthly magazines -- so, please take a look and let me know if you're interested -- you can reach me at chris@thesocialmediamonthly.com and I'll hook you up!
Leveraging Social Media to Tell Your Sustainable Fashion StoryEarthsite
With the movement towards sustainable design in the fashion industry, social media is playing a key role for brands to tell their sustainability story; where and how products are made, what materials they are made of, and the life cycle of the product. Whether you are a boutique eco-fashion brand or a large retailer, sustainability is about being transparent, open and authentic. Social media provides a platform for brands to authentically tell their sustainability story. In this presentation, we will look at fashion brands that have successfully integrated social media into their sustainability initiatives, learn what engages and builds trust with eco-conscious consumers, and discuss best practices for using social media in sustainability campaigns.
About Senserit - Multi-media organizations at the intersection of health + de...Senserit
Senserit is a social enterprise at the intersection of health and design that produces television, networks, events and communities for the 70 Million Baby Boomer and others who know that design should work for them. We support beauty, dignity and independence regardless of age, ability of health.
Join us as we take our Digital Marketing panel discussions on the road! If you are interested in sponsoring or donating to our cause contact
Kiera McKibbens
trendymii@gmail.com
Let's be honest, it's a Millennial's world! Learn how to capture more millennial market share and build lasting relationships to keep them loyal to your business and products.
Nightclub and Bar Convention 2017 - Building Loyal Clients In A Millennial's ...Jason Mitchell
Millennials are…? Can you answer this question? If not, you will need to if you want to build loyal customers in a millennial's world. Millennials currently account for one fourth of the entire population and $200 billion in annual spending power. They are self-reliant and socially engaged, are tech driven and utilize multiple communication channels and devices, are savvy and price sensitive when shopping, and seek authenticity in what they purchase. Although they can be challenging to engage and retain as customers, they can be very loyal to a brand once engaged. So how do we engage millennials and build them into loyal customers? This panel will discuss techniques you can use to build millennials into returning guests, over and over again.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Core Web Vitals SEO Workshop - improve your performance [pdf]
Leanne Weekes | Marketing | Public Relations | Events | Social Media
1. L E A N N E W E R K S
| PUBLIC RELATIONS | MARKETING | EVENTS | WRITING
BRAND COMMUNICATIONS EXPERT
2. About Me
The difference between a brilliant idea and a successful venture is the story behind the brand. Every company is as
unique as its range of products or services, and each company deserves the best brand communicator, someone
who holds a diverse set of skills to help them remain competitive in this fast-moving, consumer-driven market.
When it comes to communications, no one does it better than I do.
As a highly-skilled integrated marketing specialist, my 360 approach makes content marketing look easy, digital
branding simple, and media relations seamless for enterprise and small organizations. I am not just a Jack-of-all-
trades who can offer a little bit of everything; I excel at all the things.
My obsession with media started when I would peruse the pages of the glossies as a child and dream about
working in their editorial rooms, sharing the stories that mattered to the public. Ever-brimming with curiosity and
creative energy, I designed a webzine at the age of 12 after a fateful chat with the editor-in-chief of Girls' Life
Magazine.
My budding entrepreneurial spirit even led me to secure advertisers and sponsors to fund the project.
I turned my academic and practical knowledge into a marketing position at a few tech startups, then an internship at
a top culinary PR firm, and eventually, a thriving career as a consultant and a manager, where I implement results-
driven strategies for big and small businesses.
What sets me apart from the rest is the passion and know-how I apply to each role and every client. I choose
companies that shake the status quo, people who genuinely love what they do, allowing me to pour all of my efforts
into focusing on taking action and meeting needs. My specialty is integrating all facets of branding to craft masterful
initiatives, then execute with you at the center of all I do. I love what I do, and I want you to love me doing it for you!
3. Capabilities
MARKETINGSOCIAL MEDIA MARKETING MEDIA RELATIONS EVENT MARKETING
Public relations is more than
just sending a press release into
the ether. It is a delicate dance
between you and editors that
requires critical thought
leadership to convey your
organization in a proactive and
positive light. Whether you're
announcing the launch of a
beauty product or stopping the
spread of misinformation, let
me help you become the belle
of this ball.
Whether you are looking to throw
a world-class brand activation to
inspire customers or a luxury affair
to honor your most valued guests,
I can make it happen. From
choosing savory bites to
perfecting the smallest decor
details, I make sure to deliver on
your big day and that the results
are better than your wildest
dreams -- all while keeping the
entire process effortless and
stress-free.
Having a full range of experience in
marketing has made me its most-
ardent ambassador. I focus on
streamlining solutions to achieve
unprecedented results, so you don't
have to. If media buying is too
confusing or the struggle to
understand Google Analytics
becomes too hard, I make it my
mission to make it all make sense
because at the end of the day, your
investment in business marketing
matters.
For many businesses, social media
is a wilderness of blogs, "likes,"
posts and "shares," all coalesced
into an inconsistent and
untamable algorithm. Between the
lack of time and the inconsistency,
it can be hard to get ahead and
provide quality content that
people want to see. Luckily, I'm
great at analyzing your social
presence and preparing a plan
that galvanizes your followers to
buy, share, tag, and tweet until
your brand becomes the "next big
thing."
PROFESSIONAL WRITING
Throughout history, there has
always been one tagline or article
that changed the course of
everything. Be it for an editorial-
style blog or to increase traffic to
your website, I love interpreting
thoughts and transforming them
into beautiful language that
either cut the fluff to send a clear
message or tells a tale that
endears fans and new customers
alike.
4. CBD & We lln e s s
A rt s
Nig h t lif e & En t e r t a in m e n t
Industries Served
Cu lin a r y & Ho s pit a lit y
Be a u t y & Fa s h io n
Bu s in e s s & Pr o f e s s io n a l Se r v ic e s
A rc h it ec t u re & Design
No n - pr o f it & So c ia l J u s t ic e
5. • Tapped to assist in securing media for Spinello Projects & Octavia
Yearwood's Free!, a non-commercial art fair held at the Brickell City Centre
• Placements included "Time Out Miami," Sun-Sentinel, "The New Tropic,"
and Miami Herald, all secured in less than a week
• Exhibit awarded "winner" by Miami New Times in annual "Art Basel and
Miami Art Week Winners and Losers" recap piece
• Octavia Yearwood won Public Arts grant from The Knight Foundation
Free! Art Basel at Brickell City Centre
• Viewed over 87,000 on Youtube and 550,000 views on Instagram
• Post received over 142 comments on Instagram and was also featured on
Facebook, receiving 70 likes
• Furniture featured multiple times on Jenni Farley / JWoww's social
accounts
• Featured on MTV's "Jersey Shore: Family Vacation"
JWoww x Mondani
• Weeklong celebration for the opening of Maisons du Monde's first
American store in Wynwood, with a grand opening party and a social
media-enhanced scavenger hunt
• Nearly 3,000 Likes and 20 Comments on both @JustinaBlakeney and
@Dabito's Instagram accounts
• Over 3,000 Likes on @DominoMag's Instagram account and 11 comments
• Over 1,200 Likes on @LonnyMag's Instagram account and 13 comments
• Several social stories on @LonnyMag, @DominoMag, @Dabito, and
@JustinaBlakeney, garnering thousands of views
• Nearly 7,000 Likes and 457 comments, increasing engagement
@MaisonsDuMonde_US's page
Lonny x Maisons Du Monde store opening
Case Studies
6. • Worked alongside the creative team to conceptualize a new look for Modani Furniture to update the brand, making it appeal
millennial consumers with a new color story, more appealing wording, a more attractive design, and improved creative
direction for branding and products
• Generated all-new copy that showcases the improved design and quality of the company's newest collections, with SEO
keyword-enabled copy for all descriptions and anchor pages, marketing materials, catalogs, and established a new lifestyle
blog
• Developed a strategy for updating search listings with weekly content and pitched digital publications for features to
generate backlinks
• Created a blueprint for all social media advertising so that the design and language is more attractive to design buffs, using
carousels, slides, and original content that tells a brand story
• Established templates for bi-weekly e-mail blasts, blog posts, announcements, and promotional material, then regularly
evaluating for efficiency
Femme Agenda’s Here Comes The Boom and Florida
March for Black Women and Girls
• Jasmen Rogers, Community Organizer for The Miami Workers Center, founded Femme Agenda, a political action committee
for black women, with Here Comes The Boom: The Assembly for Black Women and Girls and The Florida March for Black
Women and Girls as their two principal events
• Served as the Communications Chair and Public Relations Representative for both
• Here Comes The Boom featured on the national digital magazine, "21Ninety," the female vertical for Blavity Inc.
• The 2nd Annual Florida March for Black Women and Girls covered by WLRN / NPR, WPLG, CBS 4, NBC 6, South Florida
Times, "The New Tropic," The Miami Times, Sun-Sentinel, and Miami Herald
• Offered feature opportunity by Essence Magazine
Case Studies
A New Look for Modani Furniture
7. For immediate release:
Press Contact:
LeAnne Weekes, Publicist LeanneWerks PR
leanne@leannewerkspr.com (954) 305-3013MEDIA ADVISORY/PHOTO OPP
Octavia Yearwood to bring “LIBATIONS” to FREE! art fair held at
Brickell City Centre
Sponsored by Courvoisier, Spinello Projects and Silent Revolution
Octavia Yearwood, Courvoisier, Silent Revolution, LLC, Spinello Projects, Brickell City Centre, and Swire
Properties
In corroboration with Art Basel Miami Beach 2018, author and artist, Octavia Yearwood, will her interactive pop-
up “Libations” at Brickell City Centre, Downtown Miami's first high-style shopping destination. FREE! is the non-
commercial, large-scale art fair curating artistic works from the area’s leading cultural expressionists that center
around the notion of what it means to be free.
Sponsored by Courvoisier and Silent Revolution, “LIBATIONS: FREE!” breathes liberty and healing into our
national, individual, social and environmental bodies through interactive storytelling. Yearwood will transform
the typical, commercial hub that is Brickell City Centre into a multidisciplinary activation where viewers can re-
examine their perceptions of human connection and free thought.
LIBATIONS take place at a dining table layered with elements of the past, present and future, all forming a
multisensory experience with aspects of video, photography, and social interaction. Performers include Egyptian
artist and Fountainhead resident, Shatha Al-Deghady; local MC and educator, James Klynn; and influencer
Sophia Roe, and activist Valencia Gunter -- all sharing their views on the theme of the night through a stream of
conscious – no rehearsals required.
Yearwood also serves as the director of FREE! and is the first female Courvoisier “#HonorYourCode” recipient in
South Florida.
Friday, December 7, 2018, beginning at 6:00 p.m.
Brickell City Centre
701 S Miami Ave, Miami, FL 33131
Free
LeAnne Weekes, Publicist leanne@leannewerkspr.com
954-305-3013
###
WHO:
WHAT:
When:
Where:
Cost:
8. Featured Media Clippings
WPLG, “March for Black Women and Girls takes place in
Miami,” November 2, 2018
Today.com, “10 eco-friendly brands that are taking care
of the planet on Earth Day – and beyond” April 22, 2016
Muses & Visionaries, “Visions: Dejha Carrington,”
Aug_Sept 2016
Miami Herald, “So much art. So little time. Here’s what
you really need to see this weekend,” December 7, 2018
“Brit+Co,”This Direct-to-Consumer Furniture Company
Has a Bright New Look” April 10, 2018
Us Magazine,”Us Buzzzzz-o-meter: Moms Edition”
April 10, 2018
9. LA FERIA DEL MERCADO DE
SAN MIGUEL MIAMI GRAND
OPENING
El Mercado de San Miguel -- the historic Spanish market originally
opened in Madrid back in 1916 -- brought their eponymous foodie
emporium to the Miami area with “La Feria del Mercado de San Miguel.”
Fresh Spanish gastronomy peppered an expansive and artfully-decorated
indoor tent with outdoor seating and dining tapas bar; and local artisans,
bakers, and farmers stationed at makeshift “carts” for guests to dine and
wine. Drawing inspiration from the traveling markets and street fairs of old
Europe, the “pop-up” version encompassed 9,000 square feet of counters,
kiosks, and stands, with a large bar at the center featuring a cornucopia of
regional wines and beers, creating a spacious destination for strolling,
shopping, eating, and drinking. Mayor Carlos Gimenez and his family
opened La Feria by cutting a long rope made entirely of chorizo, while
beautifully-dressed flamenco dancers graced the floor, entrancing
everyone with their welcoming smiles.
One of Europe’s largest furniture and home decor companies, Maisons du
Monde, opened its first U.S. store in December 2018 in Wynwood, after the
acquisition of Modani Furniture. The team created several events to
commemorate the big occasion. Drawing on Maisons’ penchant for
throwing interactive affairs in the communities of their newest outposts, the
events were mostly open to the public and featured informatiive talks about
th future of décor to coincide with DesignMiami.
Using Maisons du Monde’s beautifully-decorated storefront as the
backdrop, the team hosted a french-inspired fete with hors d ‘oeuvres and
drinks provided by Barok Cafe, and stationary designed by Modani /
Maisons du Monde team. The theme was an jkitschy dreamland offering
multiple worlds that guests to travel through and curate an ideal dwelling.
The Mara Hoffman Swim 2016 showcase at Casa Casuarina brought hordes
of fashion hopefuls to its gilded gates to see Hoffman and svelte models
perched effortlessly amongst the property's poolside rotunda. Decorated in
Berber lamps, exotic palm fonds, and Moorish-inspired lamps were long
and leggy models dressed from head to toe in Mara Hoffman's colorful
swimwear. Blue and green lights added a mysterious air to the venue, while
psychedelic music wafting through the space, giving it a far-off vibe.
Guests sipped on Moroccan iced tea spiked with rum and mint as they
glazed upon displays of girls dressed for an desert vacation. The 24-karat
gold-lined pool served as the main backdrop, and the tiled arches of the
property helped transformed Miami Beach into a 1970s-inspired Arabia.
MARA HOFFMAN
SWIMWEAR SHOWCASE
VERSACE MANSION
MAISONS DU MONDE
GRAND OPENING
The following day began with an influencer brunch and talk hosted by Lonny Magazine editor Selby Wax. “Old Brand New”
blogger, Dabito, and New York Times-bestselling author Justina Blakeney sat on a panel where they signed merchandise
and answered questions from an elite guest list of the city’s most exclusive millennial tastemakers.
The Maisons team also created a scavenger hunt for residents where they could win home furnishings from their newest
collections. Participants were required to register online and wait for an email confirmation. Once active, they had to follow
a specified hashtag to see which influencer posted a clue to their location, then snap a photo and post it online of them
collecting their prize before anyone else. The results were press mentions in South Florida Business Journal,
Lonny.com, Furniture Today, Boca Magazine, HomeEdit.com, and French Morning.
Event Management
10. Hashtags in the post
Visibility is the key to a successful social media
campaign, and the most precise way to helping
others find you is through the use of hashtags, as
web crawlers not only them to update search
results for specific content on the platform, but also
on various search engines. Placing the hashtags in
the content section instead of in the first comment
makes for others easier to find you, as crawlers
read keywords in your written text and boost your
posts that way. Use up to 30 to increase your
visibility.
Preset Away!
A beautiful preset not only disguises imperfections
and highlights the best features in your photo but
also gives it a professional and more eye-catching
look. Keep your presets consistent for all of your
images so that your posts tell a strong brand story.
Capture the moment with an
enticing caption
One-liners don not tell a story. If you look
at the posts that receive the most
engagement and the most likes, they all
provide a strong narrative to the image,
making content purposeful and not fluff.
Give your audience an insight into who and
what you are with an insightful caption that
perfectly describes the moment. Don’t
forget to include a strong call to action!
Comment back, follow back, talk
more
The best way to keep people
interested in your page is not through
perfectly-style images. Social media
marketing is about catching the
audience’s eye but maintaining their
stare. You want them to keep talking
about you, and the best way to do so is
to talk back. Respond to comments
and direct messages, follow them
when they follow you, let them know
that you care.
That weekend feeling on a Monday afternoon
Lounging in a soft robe outside a room with a
contemporary interior, a world-sized balcony view, and all
the space you need to feel well-rested and rejuvenated on
top a plush mattress -- nothing feels better than this.
Suggested hashtags
#beautifulview #travelblog #photoshoot
#backpack #niceday #fantastic #backpacking
#adventure #hot #florida #beauty #wanderlust
#photos #travels #vacations #hotel #resort
#goodday #bestvacations #photographer #nice
#instatrip #photograph #photogrid
#beautifuldestinations #travellife #getaway
#amazingview #world #amazingtrips