DONOR CENTERED EVENTS THAT
SURPRISE AND DELIGHT
Lynne M. Wester
@donorguru
Road Map
• Needs are Changing
• Budgets are Changing
• The “WOW” Factor
• Technology is Pervasive
• Who’s Watching?
• Who’s Attending?
Donors
Events
Stewardship
EngagementAcknowledgment
Recognition
WDITWA
Why Not?
The Attendee Experience
Donors Don’t Want
I Want to See:
Involve and Interact
Other Considerations
Surprise and Delight
Thank You!!
• Lynne M. Wester
• @donorguru
• lynne@donorrelationsguru.com
• www.donorrelationsguru.com

2015 aepkeynote

Editor's Notes

  • #10 Lies at the core of what we do Inspire, Thrill, Move them to act Wow them from the first moment Bring them to an emotional climax Leave them wanting more Keep them engaged
  • #11 Talking HEads