2014 afptorontoboardbored
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The document discusses effective strategies for donor relations and engagement. It notes that donors primarily want access, information and experiences related to the organization, rather than traditional gifts and honors. The author advocates identifying an organization's influential supporters and opening doors for them through advice visits and small social events. Storytelling should be targeted to the right audiences at the right times. Overall communications need to be imaginative, compelling and inspiring to engage donors.
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2014 afptorontoboardbored
- 1. Don’t Let your Board be Bored by Donor Relations! Lynne M. Wester @donorguru AFP Toronto Fundraising Day
- 4. How do you feel about soliciting and asking for money?
- 5. How do you feel when you write a check to your favorite organization?
- 8. Too Much Looks Like Everything Else
- 10. Why Not?
- 12. WHAT WE THINK DONORS WANT • Gifts • Plaques • Certificates • Donor Honor Roll • Fancy Events
- 13. WHAT DONORS REALLY WANT Access Information Experiences
- 17. You Don’t Have to Solicit • Make Friends for the Cause • Identify Your Organization’s VIP Friends • Open the Door with Advice Visits • Gather Friends with Small Socials • Become a Tour Guide-And Show How We Change the World • Acknowledge Donors’ Generosity
- 20. Tell the right stories to the right people at the right time.
- 21. WE NEED: • More imaginative and courageous communications • All we need to do is to write brilliantly, package it superbly, and to present it in a way that will captivate, thrill and inspire
- 23. THANK YOU! • Lynne M. Wester • @donorguru • Friend Me! • Connect with me! • www.donorrelationsguru.com • lynne@donorrelationsguru.com
Editor's Notes
- Rouseau: A purely voluntary deed is certainly something I like doing. But when the recipient uses it as a claim on further favor and rewards me with hate if I refuse, when he insists on my being his perpetual benefactor just because I initially took pleasure in helping him, then charity becomes burdensome and pleasure vanishes. There is a kind of contract, indeed the most sacred of contracts, between the benefactor and the recipient. These are not explicit conditions but they are the natural consequence of the relationship.
- “For every failure we had we had spreadsheets that looked awesome.”
- “If you want money, ask for advice. If you want advice, then ask for money.
- http://www.youtube.com/watch?v=l-gQLqv9f4o