Title: Creating a Safer System Through State Pedestrian and Bicycle Safety Campaigns Track: Prosper Format: 90 minute panel Abstract: Hear about approaches used by North Carolina and Florida to develop, launch, and evaluate combined education and enforcement campaigns aimed at reducing pedestrian and bicyclists injuries and deaths. Presenters: Presenter: Laura Sandt Pedestrian and Bicycle Information Center Co-Presenter: Lauren Blackburn North Carolina DOT Co-Presenter: Lucas Cruse University of South Florida, Center for Urban Transportation Research Co-Presenter: Billy Hattaway Florida DOT

1. Watch for Me NC: Pedestrian and Bicycle Safety Program Statewide Rollout
September 10, 2014

2. 2014 Partners

3. Partner Recruitment
•Call for applicants and information webinar
•Steering committee formation
•Steering committee selection based on:
–Need/crash history
–Capacity to participate
–Understanding of the issues/WFM program
–Stated plan/approach

4. Program Model
•NCDOT: Application, Purchase media/materials
•UNC-HSRC: Provide training and technical support to communities
–Enforcement and staff training
–Monthly share meetings
–Template resources
–Communications hub (website and listserv)
•Local coalition partners: Tailor/implement the program and support evaluation

5. Key Partner Responsibilities
1.Attend all partner share meetings
2.Send officers to law enforcement trainings
3.Disseminate materials provided by NCDOT
4.Conduct enforcement operations
5.Report on activities to support program evaluation

6. Outreach Elements
•15-sec radio PSAs
•Bus ads
•Banners

7. Outdoor Advertising
•Gas station ads in high-crash corridors
•Billboards

8. Safety Materials
•High-viz bracelets
•Bike lights
•Handed out at events:
–National Night Out
–School open houses
–Bike rodeos
–Enforcement operations

9. Pedestrian Posters

10. Bicycle Posters

11. Spanish Materials

12. Social Norms Elements
•Aim at improving “culture” of driving, etc.
•Leverage Facebook, Twitter, and social networks

13. Engaging the Media
•Press/kick-off events
•Media alerts/ news releases

14. Going Digital
•Messages in on-line utility bill statements
–Raleigh and Durham
•Messages and videos on campuses
–UNC-Chapel Hill campus
–Raleigh: http://www.youtube.com/watch?v= ZfBer3S6IiU&feature=youtu.be
•Facebook, Twitter, blogs, and other social media
Triangle Transit, Raleigh, NC

15. Outer Banks Example
•Outer Banks Bicycle and Pedestrian Safety Coalition
•Created PSA: http://www.youtube.com/watch?v=iVHSgZniHQU&feature=youtu.be
•Raised funds (Food Lion, etc.)
•Conducted bicycle rodeos/camps
•Sent “Welcome” packets to newcomers/tourists

16. Timeline
January-March: Information release for applicants
April-May:
–Application receipt and review
–ANNOUNCE NEW PARTNERS!
June-August:
–Material orders
–Police training
September-November:
–Peak enforcement efforts
–Material and media push
–Evaluation

17. Resources
•2014: Used remaining TE funding for UNC contract; SAFTEA-LU SRTS funding for materials/buys
•2015: Anticipate Governor’s Highway Safety Program (NHTSA Sec 402 grant) for UNC contract and evaluation; continue to use SRTS funding for materials thru 2016
•2017+: Re-evaluate and pursue sponsors

18. Costs
•Technical support (UNC, officer training, etc) = $100,000-$200,000
•Materials, ad buys = $300,000-$500,000 per year
–Orders per local partner based on population (pre-set)
–Savings in bulk order, DOT in-house options
–DOT purchasing process is a time factor
–Shipping/delivery of items was a major task
•Approximately ½ of one FT position dedicated to work on campaign

19. For More Information
Lauren Blackburn
Director, NCDOT Bicycle-Pedestrian Division
919-707-2601
lablackburn2@ncdot.gov