It's An All Year Af-Fair

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It's An All Year Af-Fair

  1. 1. IT’S AN ALL YEAR AF-FAIR Kendra Wright
  2. 2. Rodeo Austin South Texas State Fair Rodeo Belton/ 4th of July Celebration Brazos Valley Fair Heart O' Texas Fair & Rodeo Amarillo Tri-State Fair Fort Bend County Fair Central Texas State Fair Comal County Fair Okeechobee County Fair Amador County Fair Chowchilla Fair Palomino Fest Lea County Coors Cowboy Club Washington County Fair Texas State Forest Festival American Royal Colorado State Fair EVENT PORTFOLIO Napa County Fair Dodge City Round Up Brazoria County Fair San Angelo Rogers County Fair Greater Baton Rouge State Fair Central States Black Hills Stock Show/Rodeo Los Fresnos Twas the Lights Reno Rodeo Redding Rodeo Northwest Washington Fair Sikeston Rodeo Delaware State Fair Sangamon County Fair East Texas Park of East Texas Laramie County Fair Benton-Franklin Fair Carroll County Fair Pendleton Round-Up Pony Express Days Arizona National Livestock Show Yolo County Fair California Rodeo Salinas Rio Grande Valley Livestock Show Old Sorehead Trade Days Cuero TurkeyFest Fiesta San Antonio Glenn County Fair State Fair of Louisiana Four States Fair Montgomery County Fair Fiesta San Antonio Glenn County Fair State Fair of Louisiana Four States Fair OVER 100 Four States Fair Montgomery County Fair Agricultural Learning Center Grant County Fair North Texas State Fair Rooftop Rodeo West End Fair Crabtree Amusements Trinity Valley Exposition Brackenridge Recreation Complex Kitsap Rodeo Cowpokes Refugio County Fair Rockdale Fair & Rodeo Children’s Center NILE MATE Volusia County Fair Firefighter’s Fair Fayette County Fair Extreme Tix CLIENTS! Salvation Army Jerry Jones Education Town Wings Stadium Bradford County Fair Pasco County Fair Greeley Stampede Sweetwater Events Complex iFest Hardee County Fair Angelina Ccounty Fair/Expo Midland Horseshoe Arena Harborside Events Center My River District Taylor County Expo Five State Fair Western Heritage Classic Extraco Events Center Central Washington State Fair El Paso County Fair
  3. 3. PALAMINO FEST
  4. 4. SAFFIRE ASSOCIATION PARTNERS
  5. 5. YOU MAY NOT HAVE A YEAR-ROUND EVENT
  6. 6. BUT YOU CAN STAY RELEVANT & ACTIVE ALL YEAR-ROUND
  7. 7. IDEA CATEGORIES • • • • • • Teaser Promotions Sales Outreach Posts Newsletter/Advertising
  8. 8. We’ve laid out a MONTH BY MONTH plan of ideas… …but you can CUSTOMIZE IT to fit your event dates
  9. 9. THEN TWEAK IT!
  10. 10. First, a little HEART To heart.
  11. 11. Are you a LATE adopter?
  12. 12. In December, many brands saw an average 44% decrease in organic reach to their content. Engaged users dropped over 35%, from 16% to 3%.
  13. 13. USER EXPERIENCE WHY? & CA$H
  14. 14. ADVICE FOR “NEW” WORLD Mimic what you see on the platform. Content is King, but context is even more important. Don’t interrupt or be intrusive. Talk about what they’re talking about. Example: My late talking son.
  15. 15. ADVICE FOR “NEW” WORLD Share “jabs,” non-direct to what you sell. Aim to hit an emotion so hard that the customer wants to share it, because it will say as much about them as your event. Example: Remember when you were little and asked for ice cream. What happened?
  16. 16. ADVICE FOR “NEW” WORLD Be a real person, like a friend. Share: • Entertainment to help them escape • Useful information they can utilize
  17. 17. ADVICE FOR “NEW” WORLD Leverage pop culture • Show customers you love the music, shows, etc. they do • BE READY when something happens you can leverage • Examples: Ponchos, Harlem Shake, Oreos, Sound of Music
  18. 18. ADVICE FOR “NEW” WORLD Post, and advertise or don’t post. Advantages: • Greater targeting • Greater reach • It won’t run if people don’t click
  19. 19. January
  20. 20. JANUARY Teaser • Begin releasing info about entertainment that will be at your event • Build it up; make it fun!
  21. 21. JANUARY Promotions • Create a social media contest that gives followers an opportunity to win tickets to your event • Medium: Social Media
  22. 22. CREATE CONTESTS FOR INTERACTIVITY Facebook has changed its contest rules! • Biggest change: You can now utilize Likes and Comments as voting mechanisms.
  23. 23. EXAMPLE
  24. 24. JANUARY Sales • Event tickets go on sale • Gets people excited and adds cash flow • Medium: Website, In Person
  25. 25. MAKE FOLLOWERS INSIDERS • Make sure your email subscribers, Facebook & Twitter followers are the first to know about entertainers, ticket sales and other announcements. • Tie them all together (IFTT, BufferApp, etc.)
  26. 26. Be bigger than YOURSELF
  27. 27. BE BIGGER THAN YOURSELF • Promote events that are relevant to the community • Support good causes • Community outreach
  28. 28. JANUARY Outreach • Promote your scholarships • Medium: Social Media, Website
  29. 29. February
  30. 30. PROMOTE YOUR SPONSORS • Use your social media as a way to interact with your sponsors—especially big ones! • You get retweets and likes, they get exposure EVERYBODY WINS.
  31. 31. TWITONOMY
  32. 32. FEBRUARY Outreach • Speak out about a good cause • Medium: In person, Social Media
  33. 33. ANTI BULLYING ASSEMBLY
  34. 34. FEBRUARY Promotions • Give a free or discounted ticket to people who come to your outreach effort • Do bigger discounts the farther out the event is! • Medium: In person
  35. 35. FEBRUARY Post • On Valentine’s Day, post a cake recipe • Put your fair’s winning recipe to good use! • Medium: Social Media
  36. 36. March
  37. 37. MARCH Outreach • Find a local event to be a part of • Remember-be bigger than yourself! • Medium: In person • Ex: Farm Fair
  38. 38. FARM FAIR
  39. 39. MARCH Promotions • Offer free or discounted tickets to people who attended the event • Medium: In Person
  40. 40. MARCH Post • Post about your involvement with the local event • Medium: Social Media
  41. 41. INCORPORATE INSTAGRAM Mainly MOBILE Known for image DOCTORING Trends YOUNGER
  42. 42. MARCH Post • Do “Throwback Thursday” posts • #throwbackthursday, #tbt • Medium: Social Media • Ex: Faces of the fair
  43. 43. April
  44. 44. APRIL Sales • Have a one-day sale on tickets to your event • Medium: In person, Website
  45. 45. APRIL Promotion • Advertise the one day sale • Medium: Social Media, Website, Email, PR
  46. 46. ALWAYS BE ACTIVE ON SOCIAL MEDIA.
  47. 47. BUT REMEMBER: EMAIL MARKETING IS NOT DEAD
  48. 48. EMAIL MARKETING
  49. 49. Top Revenue Generator Most Cost-Effective Fastest Results
  50. 50. May
  51. 51. WELCOME TO EVENT SEASON!
  52. 52. MAY Outreach • Find a local event to be a part of • • Have a booth or an info session As a volunteer, this could be a great way to get involved! • Medium: In person, Social Media
  53. 53. SALMON SUMMIT
  54. 54. MAY Post • Post about your involvement with local events • Medium: Social Media
  55. 55. MAY 60-Days-Out To Do List • Schedule social media posts • Schedule emails • Could be the time to schedule advertising Bottom Line: As busy as you are, you’re less busy than you will be! This ensures you reuse info and it is cohesive.
  56. 56. June
  57. 57. JUNE Outreach • Award your event’s scholarship • Just in time for graduation! • Medium: In person
  58. 58. JUNE Publicity • Involve the press in your scholarship winner announcement • Medium: In person, Website
  59. 59. JUNE Outreach • Sponsor a community team • Ex: Little league teams • Medium: Social Media
  60. 60. July
  61. 61. One month until the BIG event
  62. 62. KICK YOUR ADVERTISING INTO HIGH GEAR.
  63. 63. JULY Press • Strategically plan emails to go out before the morning news • Allows local news station to talk about your event • Medium: Email (Media List)
  64. 64. JULY Newsletter • Distribute your event’s newsletter or magazine • Send at same time as press • Medium: Print, Email, Website
  65. 65. JULY Advertising • Run a billboard ad • Medium: Billboard
  66. 66. JULY Social Media • Make sure someone who isn’t going crazy can post • • • Behind the scenes Last-minute news Sharable moments
  67. 67. August
  68. 68. EVENT TIME
  69. 69. AUGUST Promotions • Make sure your website’s event schedule is complete • Medium: Website
  70. 70. Event TIME
  71. 71. AUGUST • Your customers are texting; consider joining the conversation. • Text deals and special announcements. RELEVANCY BAR IS HIGH! Offer people the opportunity to sign up for text, even if you don’t know what you’ll do with them.
  72. 72. AUGUST Post • Let your followers know what’s going on every day of your big event • • Post highlights ongoing This is your “Christmas” • Medium: Social Media, Email, Traditional Media
  73. 73. AUGUST • Don’t post when you have news! • • Schedule posts ahead of time Strategize them to appear at the optimal times
  74. 74. AUGUST BufferApp
  75. 75. AUGUST IFTTT
  76. 76. September
  77. 77. SEPTEMBER Post • Thank everyone who made your event possible • Medium: Social Media, Website, Email
  78. 78. SEPTEMBER Post • The event may be over, but it’s time to post your videos and pictures! • Medium: Social Media, Website
  79. 79. PHOTO SHARING Uploading and sharing photos is the most popular Facebook activity! • Photos are “Liked” two times more than text updates
  80. 80. Videos are shared 12x MORE than links/text posts
  81. 81. SEPTEMBER Promotions • Encourage event-goers to share their photos of your event with a contest • Medium: Social Media
  82. 82. GOOGLE+
  83. 83. GOOGLE+
  84. 84. GOOGLE+
  85. 85. GOOGLE+
  86. 86. October
  87. 87. OCTOBER Outreach • Promote Halloween safety by joining or hosting a fun Halloween bash • Medium: In person
  88. 88. OCTOBER Promotion • Give away a ticket to next year’s event at the bash • Encourages attendance! • Medium: In person & promote on Social Media
  89. 89. SAFE TREAT STREET
  90. 90. OCTOBER Outreach • Donate to a good cause on your event’s behalf • October is breast cancer awareness month! • Medium: In person
  91. 91. OCTOBER Publicity • Invite the press to your check presentation • Gain exposure! • Medium: In person
  92. 92. OCTOBER Post • Post photos related to your cause and donation • Medium: Social Media
  93. 93. November
  94. 94. NOVEMBER Post • Post about the holidays and pies – it’s Thanksgiving and everyone loves pie! • Medium: Social Media
  95. 95. December
  96. 96. DECEMBER Sales • Sell carnival wristbands as Christmas gifts • Comes with a stuffed animal and ticket to Kid’s Day at the fair • Medium: Online, In person
  97. 97. DECEMBER Outreach • Donate toys for kids • Medium: In person
  98. 98. DECEMBER Promotions • Give away a kid’s tickets to your event during the toy drive • Kid’s tickets are less expensive, and they’ll always need an adult to go with them. • Medium: In person
  99. 99. DECEMBER Post • Consider Elf on a Shelf! • Medium: Social Media
  100. 100. DECEMBER Post • Encourage followers to share their New Year’s resolutions with a unified hashtag • Medium: Social Media
  101. 101. STAY ORGANIZED
  102. 102. CREATE AN EDITORIAL CALENDAR www.saffireevents.com/editorialcalendar http://www.saffireevents.com/editorialcalendar.aspx
  103. 103. FREE ONLINE MARKETING TIPS Website Facebook Twitter Instagram Pinterest YouTube www.saffireevents.com Saffire Events @SaffireEvents saffireevents saffireevents saffirestudio Questions?

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