Community Engagement Approaches for Active Transportation and Equity This workshop will include lessons learned from local initiatives of Healthy Kids, Healthy Communities and the Active Living Minnesota campaign, with a focus on how to create the partnerships necessary to foster more equitable active transportation solutions. Presenters: Presenter: Fay Gibson Active Living By Design Co-Presenter: Jill Chamberlain Blue Cross and Blue Shield of Minnesota Co-Presenter: Naomi Doerner Bike Easy Co-Presenter: Rosa Soto California Center for Public Health Advocacy

1. Confidential and proprietary.
ACTIVE LIVING
MINNESOTA
Jill Chamberlain, Senior Project Manager
Joanne Moze, Senior Program Evaluator

2. Confidential and proprietary.
CULTIVATING OUR ACTIVE LIVING MOVEMENT
•Create local models
•Convenings – conferences that we stage/host, or by injecting agenda items into others’ meetings, and fostering issue-focused organizations
•Recruiting “grasstop” supports – state, county and local
•Communications and strategic events – both advocate- oriented and for the general public

3. Confidential and proprietary.
Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association.

4. Confidential and proprietary.
Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association.

5. Confidential and proprietary.
BEMIDJI FALL 2008

6. Confidential and proprietary.
ROCHESTER SPRING 2009

7. Confidential and proprietary.
DAKOTA COUNTY SPRING 2010

8. Confidential and proprietary.
LEADERSHIP RETREAT 2010

9. Confidential and proprietary.
ALEXANDRIA FALL 2010

10. Confidential and proprietary.
HENNEPIN COUNTY SPRING 2011

11. Confidential and proprietary.
PIPESTONE SPRING 2012

12. Confidential and proprietary.
MOORHEAD OCTOBER 2012

13. Confidential and proprietary.
LA CRESCENT APRIL 2013

14. Confidential and proprietary.
EVALUATION QUESTIONS
•Prior to the ALM initiative, what was the nature and status of active living work underway in each community?
•What was the nature of the planning process in each community?
•What opportunities to encourage active living through community design were identified through the initiative in each community?
•What was the impact of involvement on participants?
•What was the impact of the initiative on the physical or policy environment in each community?

15. Confidential and proprietary.
IMPACTS ON PARTNERS

16. Confidential and proprietary.
Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association.

17. Confidential and proprietary.

18. Confidential and proprietary.

19. Confidential and proprietary.
Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association.
THEN NOW

20. Confidential and proprietary.
IMPACT COMMUNITY
•Culture shift toward active living across the funded communities.
•More bicyclists and walkers using new and existing infrastructure for both recreation and transportation in recent years compared to when the initiative began
•Participation in active living activities and events also steadily increased

21. Confidential and proprietary.
PSE CHANGES
•Infrastructure changes/Improvements = 61
•Policies Passed = 30
•Master Plans = 20
•Resolutions Passed = 32
•Guides and Manuals = 4
•Maps = 6

22. Confidential and proprietary.
LESSONS LEARNED
•Importance of engaging stakeholders early on in the process
•Membership from broad and diverse partners critical
•Assisting partners to locate funding sources and develop applications for funding was effective at securing their participation
•Tailor communications to specific audiences
•Importance of flexibility in the interventions
•Full time coordinator was key to successfully meeting objectives

23. Confidential and proprietary.
Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association.
Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association.
Q&A