The document discusses effective strategies for donor relations and engagement. It notes that donors primarily want access, information and experiences related to the organization, rather than traditional gifts and honors. The author advocates identifying an organization's influential supporters and opening doors for them through advice visits and small social events. Storytelling should be targeted to the right audiences at the right times. Overall communications need to be imaginative, compelling and inspiring to engage donors.

1. Don’t Let your Board be Bored by
Donor Relations!
Lynne M. Wester
@donorguru
AFP Toronto Fundraising Day

3. Involvement vs. Commitment

4. How do you feel about soliciting and
asking for money?

5. How do you feel when you write a
check to your favorite organization?

8. Too Much Looks Like Everything Else

10. Why Not?

12. WHAT WE THINK DONORS WANT
• Gifts
• Plaques
• Certificates
• Donor Honor
Roll
• Fancy Events

13. WHAT DONORS REALLY WANT
Access
Information
Experiences

17. You Don’t Have to Solicit
• Make Friends for the Cause
• Identify Your Organization’s VIP Friends
• Open the Door with Advice Visits
• Gather Friends with Small Socials
• Become a Tour Guide-And Show How We
Change the World
• Acknowledge Donors’ Generosity

20. Tell the right stories
to the right people
at the right time.

21. WE NEED:
• More imaginative and courageous
communications
• All we need to do is to write brilliantly,
package it superbly, and to present it in a way
that will captivate, thrill and inspire

23. THANK YOU!
• Lynne M. Wester
• @donorguru
• Friend Me!
• Connect with me!
• www.donorrelationsguru.com
• lynne@donorrelationsguru.com