Fundraising basices

1. Fundraising 101
Lynne M. Wester
Donor Relations Guru
@donorguru

2. AGENDA
• The Environment
• Your Vision
• Making the Case
• Tips and Tricks
• Questions

3. Understand Your Environment

6. Your Vision: Their Funding

10. Making the Case

11. AVOID
• #10 Envelopes
• False senses of urgency
• Address labels and other gimmicks
• Irrelevant copy or photos

12. The CRAM Method
• Connecting with an audience based on their
values
• Rewarding your audience
• Asking for a specific Action to get that reward,
and
• Making it Memorable.

13. NO NO NO NO

19. LOOK- Squirrel!

26. Thank You!
• Lynne M. Wester
• @donorguru
• Connect with me!
• www.donorrelationsguru.com
• lynne@donorrelationsguru.com