From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action. In this session, we will show you how to craft an online multichannel campaign plan to meet your mission and campaign goals, and how other organizations are successfully integrating multichannel efforts into their work. For example, what happens when you tie your Facebook posts to your online fundraising appeals? What about sending text messages connected to your email actions the next day? Multichannel strategies bring your staff together and connect your community across platforms for more targeted actions. This session provides highlights from the new book Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward and gives you the next steps you need to start working to create real social change online and on the ground.
Social Change Anytime Everywhere: Best Practices to Build a Multichannel Camp...4Good.org
From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action. In this session, we will show you how to craft an online multichannel campaign plan to meet your mission and campaign goals, and how other organizations are successfully integrating multichannel efforts into their work. For example, what happens when you tie your Facebook posts to your online fundraising appeals? What about sending text messages connected to your email actions the next day? Multichannel strategies bring your staff together and connect your community across platforms for more targeted actions. This session provides highlights from the new book Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward and gives you the next steps you need to start working to create real social change online and on the ground.
Giving Tuesday is approaching, and it's a tactic many organizations use to help increase year-end donations, but how can you make it work for your nonprofit?
This slide deck comes from Amanda Burrows.
These slides were presented by Amy Sample Ward at the DonorPro 2012 Conference by TowerCare in Pittsburgh, PA. For more information, visit: http://nten.org http://amysampleward.org
5 things you can do to improve your Fundraiser. Constant Contact Event Marketing and BiddingForGood team up to help you maximize your fundraising impact and supercharge your event with 5 simple steps.
Best Practices to Build a Multichannel CampaignAmy Sample Ward
Highlights from the new book, Social Change Anytime Everywhere by Allyson Kapin and Amy Sample Ward; 8 Steps to Build a Multichannel Campaign Plan. Learn more at socialchangeanytime.com
This presentation is from the April 2, 2013 Philadelphia Net Tuesday event presented by Amy Sample Ward. To learn more visit http://socialchangeanytimeeverywhere.com
Social Change Anytime Everywhere: Best Practices to Build a Multichannel Camp...4Good.org
From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action. In this session, we will show you how to craft an online multichannel campaign plan to meet your mission and campaign goals, and how other organizations are successfully integrating multichannel efforts into their work. For example, what happens when you tie your Facebook posts to your online fundraising appeals? What about sending text messages connected to your email actions the next day? Multichannel strategies bring your staff together and connect your community across platforms for more targeted actions. This session provides highlights from the new book Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward and gives you the next steps you need to start working to create real social change online and on the ground.
Giving Tuesday is approaching, and it's a tactic many organizations use to help increase year-end donations, but how can you make it work for your nonprofit?
This slide deck comes from Amanda Burrows.
These slides were presented by Amy Sample Ward at the DonorPro 2012 Conference by TowerCare in Pittsburgh, PA. For more information, visit: http://nten.org http://amysampleward.org
5 things you can do to improve your Fundraiser. Constant Contact Event Marketing and BiddingForGood team up to help you maximize your fundraising impact and supercharge your event with 5 simple steps.
Best Practices to Build a Multichannel CampaignAmy Sample Ward
Highlights from the new book, Social Change Anytime Everywhere by Allyson Kapin and Amy Sample Ward; 8 Steps to Build a Multichannel Campaign Plan. Learn more at socialchangeanytime.com
This presentation is from the April 2, 2013 Philadelphia Net Tuesday event presented by Amy Sample Ward. To learn more visit http://socialchangeanytimeeverywhere.com
The Us & Us Collective session: Introduction to Virtual Fundraising. Featuring speakers from Massive, Funraisin, Alzheimer's Research UK on Virtual Fundraising in the post-pandemic era.
Inspiring and building an online communityJustGiving
Unquestionably, your supporters and your potential supporters are using social media. Your charity should be too.
Here are some top tips to help your charity make the most of social media, and use it to build and inspire an online community.
Presentation originally presented by our Social media manager, Helen Osborne at our social media event in Dublin (04/12/14). Any questions at all, do get in touch - helen@justgiving.com
Social Media Overview and Strategy For NGOsGregory Heller
This slide deck accompanies a 60 minutes webinar by CivicActions' Social Media Strategist Gregory Heller that explains the top level concepts of social media, cover a wide variety of social media platforms (including microblogging sites like Twitter, Facebook pages and groups, blogging, photo and video sharing). We will cover examples of a variety of successful uses of social media. Learn more at http://civicactions.com/social-media
Twitter and Emerging Media for NonprofitsRad Campaign
Twitter engagement strategies, tools, and measurement. Tools to identify and cultivate relationships with influencers. Creative online campaigns and nonprofit use of emerging media.
Social media is a great tool that civil society organizations can use to communicate with their audience, market their services, connect with their networks or improve the way they work and promote their social development agenda. The key features of social media are participation and interaction, connecting people and providing the tools necessary to have a conversation - all important components of NGOs’ day-to-day work. This workshop looks at how the strategic use of social media helps civil society organizations reach new people, adds value to mission-driven work, supports goals to build a movement around a core advocacy issue, improves customer service or programmes, reaches new donors, and raises awareness of a nonprofit brand around the world.
How NGOs can use social media to create impactJD Lasica
On Jan. 20, 2012, JD Lasica and Shonali Burke gave the following presentation to assembled NGOs at the United Nations. Campaigns and programs examined include charity: water, Send a Cow, WaterForward, Epic Change, Jolkona, mobile and more.
Learn how to boost fundraiser turnout and profits by picking the best fundraiser for your group, adding product fundraisers to events, building community, and using social media tools like Facebook, Twitter and Pinterest.
Learn what online fundraising is and how can it help your nonprofit raise more money, how to build an online fundraising strategy that is SMART and how to best use important tools in your fundraising efforts.
Boston University Giving Day Case Study: How to Boost Annual Fund Participation Kimbia, Inc
On April 30, 2014 the Boston University community, including 300,000 alumni from around the globe, 30,000 students and 9,000 faculty and staff members, came together online and on campus for BU’s first Giving Day. By the end of this one-day event, the community had raised $1.1M for the BU Annual Fund from 3,126 donors from 46 U.S. states and over 25 additional countries.
Institutions large and small have raised hundreds of thousands, and even millions, of dollars during Giving Days. If you have considered organizing a Giving Day, but hesitated because you’ve never done one before or because you were concerned about the resources required to pull it off successfully, this webinar is for you. Phil DiMartino, Assistant Director of New Media Fundraising For Annual Giving, Hilary Shepard, Director of Annual Giving at Boston University,and Miriam Kagan, Senior Fundraising Principal at Kimbia, will walk you through Giving Day best practices and BU’s participation data by geography, segment (student, recent grads, faculty, staff, etc.), donor type (first-time, SYBUNTs, LYBUNTs, etc.), and channel to share how they:
- Planned for and marketed this key new component of their annual fundraising campaign
- Obtained matching funds of $250,000 from BU trustee Stephen Karp (CAS’63) and micro-challenge funds for school/college focus
- Implemented an Online Ambassador program to help spread the word
- Generated interest throughout the community across multiple channels with an emphasis on social media
- Enabled 15% of donations to be made by mobile devices
- Coordinated both campus and social media activities
- Analyzed their results to determine how to make their event even better next year
Crowdfunding for Non-profits in 5 minutes NotesFundRazr
Notes from Net Tuesday Presentation on crowd funding for non-profits. Notes illustrate key takeaways in 5 minutes. The critical piece is that you must create deep connections to get your supporters to raise money for and with you. Learn more at http://www.fundrazr.com
Optimum Scale: how to apply the techniques of big campaigns to small organisa...Aspire Knowledge
Damien Clarkson, Marketing and Communications Manager, KnowHow NonProfit
Madeleine Sugden, Content Manager, KnowHow NonProfit
Learn the techniques of the big campaigns in digital fundraising, social media campaigns and digital communications and how to apply this to your small organisation
Explore the leading practice small organisations who have successfully applied digital communications and social media to increase their supporters and fundraising
The Us & Us Collective session: Introduction to Virtual Fundraising. Featuring speakers from Massive, Funraisin, Alzheimer's Research UK on Virtual Fundraising in the post-pandemic era.
Inspiring and building an online communityJustGiving
Unquestionably, your supporters and your potential supporters are using social media. Your charity should be too.
Here are some top tips to help your charity make the most of social media, and use it to build and inspire an online community.
Presentation originally presented by our Social media manager, Helen Osborne at our social media event in Dublin (04/12/14). Any questions at all, do get in touch - helen@justgiving.com
Social Media Overview and Strategy For NGOsGregory Heller
This slide deck accompanies a 60 minutes webinar by CivicActions' Social Media Strategist Gregory Heller that explains the top level concepts of social media, cover a wide variety of social media platforms (including microblogging sites like Twitter, Facebook pages and groups, blogging, photo and video sharing). We will cover examples of a variety of successful uses of social media. Learn more at http://civicactions.com/social-media
Twitter and Emerging Media for NonprofitsRad Campaign
Twitter engagement strategies, tools, and measurement. Tools to identify and cultivate relationships with influencers. Creative online campaigns and nonprofit use of emerging media.
Social media is a great tool that civil society organizations can use to communicate with their audience, market their services, connect with their networks or improve the way they work and promote their social development agenda. The key features of social media are participation and interaction, connecting people and providing the tools necessary to have a conversation - all important components of NGOs’ day-to-day work. This workshop looks at how the strategic use of social media helps civil society organizations reach new people, adds value to mission-driven work, supports goals to build a movement around a core advocacy issue, improves customer service or programmes, reaches new donors, and raises awareness of a nonprofit brand around the world.
How NGOs can use social media to create impactJD Lasica
On Jan. 20, 2012, JD Lasica and Shonali Burke gave the following presentation to assembled NGOs at the United Nations. Campaigns and programs examined include charity: water, Send a Cow, WaterForward, Epic Change, Jolkona, mobile and more.
Learn how to boost fundraiser turnout and profits by picking the best fundraiser for your group, adding product fundraisers to events, building community, and using social media tools like Facebook, Twitter and Pinterest.
Learn what online fundraising is and how can it help your nonprofit raise more money, how to build an online fundraising strategy that is SMART and how to best use important tools in your fundraising efforts.
Boston University Giving Day Case Study: How to Boost Annual Fund Participation Kimbia, Inc
On April 30, 2014 the Boston University community, including 300,000 alumni from around the globe, 30,000 students and 9,000 faculty and staff members, came together online and on campus for BU’s first Giving Day. By the end of this one-day event, the community had raised $1.1M for the BU Annual Fund from 3,126 donors from 46 U.S. states and over 25 additional countries.
Institutions large and small have raised hundreds of thousands, and even millions, of dollars during Giving Days. If you have considered organizing a Giving Day, but hesitated because you’ve never done one before or because you were concerned about the resources required to pull it off successfully, this webinar is for you. Phil DiMartino, Assistant Director of New Media Fundraising For Annual Giving, Hilary Shepard, Director of Annual Giving at Boston University,and Miriam Kagan, Senior Fundraising Principal at Kimbia, will walk you through Giving Day best practices and BU’s participation data by geography, segment (student, recent grads, faculty, staff, etc.), donor type (first-time, SYBUNTs, LYBUNTs, etc.), and channel to share how they:
- Planned for and marketed this key new component of their annual fundraising campaign
- Obtained matching funds of $250,000 from BU trustee Stephen Karp (CAS’63) and micro-challenge funds for school/college focus
- Implemented an Online Ambassador program to help spread the word
- Generated interest throughout the community across multiple channels with an emphasis on social media
- Enabled 15% of donations to be made by mobile devices
- Coordinated both campus and social media activities
- Analyzed their results to determine how to make their event even better next year
Crowdfunding for Non-profits in 5 minutes NotesFundRazr
Notes from Net Tuesday Presentation on crowd funding for non-profits. Notes illustrate key takeaways in 5 minutes. The critical piece is that you must create deep connections to get your supporters to raise money for and with you. Learn more at http://www.fundrazr.com
Optimum Scale: how to apply the techniques of big campaigns to small organisa...Aspire Knowledge
Damien Clarkson, Marketing and Communications Manager, KnowHow NonProfit
Madeleine Sugden, Content Manager, KnowHow NonProfit
Learn the techniques of the big campaigns in digital fundraising, social media campaigns and digital communications and how to apply this to your small organisation
Explore the leading practice small organisations who have successfully applied digital communications and social media to increase their supporters and fundraising
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
5 Real World Non-Profit Challenges Solved through Social MediaFlorida Blue
Social media can solve non-profits' five most common challenges, including:
Ensuring your mission and brand is accurately depicted.
Creating advocates.
Fundraising.
Keeping volunteers engaged.
Doing more with less money and less time.
This presentation was shared during the Florida Blue Foundation's 2014 Sapphire Awards and Symposium at the World Golf Village Renaissance Resort by Annie Erstling and Kate Warnock.
Marketing a Peer-to-Peer Fundraising CampaignHubSpot
Online fundraising campaigns can be tremendously effective for raising money and acquiring new donors, but they don't automatically succeed. Too many promising campaigns wind up missing the mark because they aren't rolled out and promoted properly. In this webinar you will learn the best practices that will help you tee up your next peer-to-peer fundraising campaign for maximum success!
Multichannel Strategies for Nonprofits: How To Use Online Tools to Raise Mone...Julia Campbell
Social and Web 2.0 technologies have changed not just how we market and promote our programs and services, but also how we manage and lead our organizations, and how we build communities and create movements. Understanding the multichannel landscape is more important than ever before, as the pace of change is growing exponentially. Email communications, social media, and mobile are important, but how will they help your nonprofit and the issues you work on every day? Most importantly, how the heck do you integrate and utilize these tools successfully without losing your mind? This FREE seminar will help you answer these questions, and will guide you through the planning and implementation of online multichannel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time.
Introduction to #GivingTuesday (10/21 Webinar)RazooGiving
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
My presentation on 'Brandraising: One Organization, Many Channels' with National Military Family Association and Cross-Cultural Solutions at the 2010 Nonprofit Technology Conference (NTC).
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
PACT presentation from Frank Vitetta - Outreachr.comoutreachr.com
Using social media to boost ratings and brand awareness
Using effective ways to collect audience data for secondary exploitation
Case study on results from successful social media campaigns
How do we create websites and products that’s welcoming and truly inclusive to all of our users? It’s not just the right thing to do or PC thing to do. There’s a huge Return on Investment.
Diverse teams build better products because they understand the market better. Companies that have more women on their teams experience 15% more ROI. And companies that have people of color on their teams experience 35% more ROI.
This keynote outlines concrete steps that we can all take to create the inclusive web and get rid of tech’s mirrorocracy.
How do you build community with teens, when you aren't one? This presentation walks you through social media and mobile apps that are trending with the 38 million teens in the US and provides examples on how to build engaging campaigns through their shared experiences.
Learn:
· What tools and tactics are teens using to engage other teens?
· What’s trending in online engagement?
Launching a startup is one of the toughest jobs you will ever love. But do women face more roadblocks than your average male startup founder? This thought-provoking panel at the Women Who Tech TeleSummit focused on how women launching startups can disrupt the startup “brogrammer culture” and issues such as:
– Lack of funding networks
– Imposter syndrome
– Sexism and/or harassment
– Ageism
– Being labeled as too bitchy or too meek
Photoshop demonstration for Members of Congress showing how models are radically manipulated to look "picture perfect."
Graphic designers use programs like Photoshop to drastically alter models bodies to fit the fashion industry’s ideal beauty standards. In the eyes of the fashion industry even professional models are never thin enough or “perfect” looking. Most of the ads that you see in the US don’t actually reflect what these real models look like in real life.
Here's a couple of examples that our web agency Rad Campaign mocked up in Photoshop when Allyson Kapin, co-founder of Rad Campaign testified during a Congressional Briefing.
What happens when big brands, national nonprofits like the NRA or Susan G. Komen ignore their community or influencers lash out when they did not like what people had to say? This presentation explores some of these failures so you can avoid this pitfalls.
Are Nonprofit Raising Money on Social Media? This presentation digs into data on social media as a fundraising channel and highlights the best strategies for raising money.
If you’re new to web design, you may find yourself intimidated how complex it can be creating assets for the online paradigm. We will explore how to use storyboards to plan animated functionality, how to use wireframes to create mobile-friendly designs and help guide and inform your final design, and how to use mood boards to help determine color, texture, and the overall look and feel of online communications. We’ll discuss how to properly start an online design project to help give you a launching point and to help save valuable time and resources by nailing down the basic elements of your assets before you even begin initial design comps.
In 2007, the Tiffany Circle Society of Women Leaders was created to create a society dedicated to the women who give their time, talent and treasure to the American Red Cross.
By annually investing $10,000 in their local American Red Cross chapters, these women follow in the footsteps of a long line of women leaders who have helped the Red Cross serve the American public in times of war and peace through disaster response, blood collection, safety training and countless other community services.
This presentation was given by Wendy Harman of the American Red Cross at the 2011 Blackbaud Conference.
If your nonprofit doesn’t have a solid outreach strategy to cultivate women donors and activists, your organization is missing out on huge opportunities to grow your advocacy and donor base. Why? Women account for 85% of all consumer purchases including everything from autos to health care to donating money to charity. In fact, women make contributions to twice as many charitable organizations as men do. Women also bring in half or more of the income in 55 percent of U.S. households. And Women ages 50 and older control a net worth of $19 trillion and own more than three-fourths of the nation’s financial wealth. Need more reasons to cultivate women? Women also volunteer much more than men do. Thirty-two percent of women, compared to just 25 percent of men, volunteer across every state, age group and education level. Join Allyson Kapin, Founding Partner of Rad Campaign and Women Who Tech, Jocelyn Harmon of Care2 and Wendy Harman of the American Red Cross for this exciting panel. During the session these seasoned marketers and nonprofit campaigners will give you the low down on:
· how powerful and important women are to the vitality of nonprofits including hard data that you can take back to the office and share with others.
· how to reach women across multiple channels ranging from direct mail to social media
· how to plan a multi-channel campaign to successfully reach women.
Are you looking for a way to engage your donors without always asking for a donation? Do you need strategies and tactics for doing online acquisition? This free webinar will talk about the relationship between advocacy and fundraising, how organizations are using advocacy successfully for list growth and engagement, and show you valuable case studies from successful organizations. We will also discuss best practices in assessing ROI or Return on Investment for online acquisition, so you can see how to make advocacy pay.
You built your nonprofit to right injustices, empower communities, and to inspire social change. But does your nonprofit reflect the communities it serves? Organizations that lack diversity limit their ability to innovate, create change, and build transformative movements.
Join us for a lively discussion to explore why and how your nonprofit should diversify its technology, communications, and development teams beyond the usual suspects.
How do you market a campaign on a shoestring budget? Check out best practices and case studies by four experts who do it every day - Katya Andresen CEO of Network for Good, Jocelyn Harmon, Director of Nonprofit Services for Care2, Allyson Kapin, Partner at Rad Campaign and Founder of Women Who Tech and Shireen Mitchell, Founder of Digital Sistas.
Want to build a powerful movement online? You need two key ingredients - people and tools to connect and engage with them. From "texting" to location based apps like FourSquare this panel will give you the nuts and bolts of the latest apps and tools organizations can use to effectively moblize and energize people online.
Panelists: Amy Sample Ward, NetSquared, Shana Glickfield, The Beekeeper Group, and Jessica Bosanko, M+R Strategic Services
Have a good start-up idea but don't have a clue on what steps you need to take to launch it and be successful? What makes a sound business plan? Should you go out for VC money or apply for a small business loan? How do you choose the right business partners? What happens if you fail? Do these questions sound familiar? Check out this soup to nuts panel featuring an all-star lineup of entrepreneurs who have successfully launched their own startups and have lots of wisdom and advice to share. Come prepared with your questions too!
Panelists: Lisa Gansky, Meshing, Geoff Livingston, Zoetica, Rashmi Sinha, SlideShare, and Amra Tareen, AllVoices.com
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
2. Agenda
How to create a multichannel campaign plan:
• Why is “multichannel” so important?
• What to consider before making your plan
• 8 steps to a multichannel campaign plan
• Things to consider for rolling out your plan
@womenwhotech @amyrsward #scanytime
5. Your Supporters Are Superheroes
They want to make this world a better place whether it’s donating money or supplies to
hurricane Sandy relief organizations like the American Red Cross
6. Your Supporters Are Superheroes
Signing a petition for more pedestrian friendly streets in DC for bikers, walkers,
skateboarders, and runners.
8. Reach Them Wherever They Are!
And designing and developing multichannel campaigns that gives them the tools to
take action whether they are checking out a website on a desktop computer.
9. Reach Them Wherever They Are!
Waiting on line for coffee at a local coffee shop checking
email on their smartphones.
10. Reach Them Wherever They Are!
In route to a new city for business or pleasure
11. Reach Them Wherever They Are!
Waiting for the bus and seeing a poster and QR code to donate money to
the American Red Cross to help in disaster relief.
12. Mobile Facts You Need To Know
Fact: 5.2 Billion Mobile Accounts Worldwide
Fact: 1 in 2 Mobile U.S. Subscribers Own a Smartphone
Sources: Pew, Nielsen, and Knotice
16. Focus On Shared Goals
Identify the topics, causes, and goals that are of most interest to your community,
and the most easily shared with their friends, family, and colleagues.
17. Focus On Shared Goals
Identify Hot Topics:
• How did you become aware
of our work?
• Which of our
programs/services/campaigns
are you most interested in?
• Would you like more
information about any of our
programs/services/campaigns
to share with your friends and
family?
• What aspects of our work are
you least interested in?
• What do you think we should
focus on together in the
coming year?
18. Design For Distribution
• First occupy camp started in New York
City.
• People posted and re-shared
information about issues, actions, and
personal stories on Twitter and Tumblr,
live-streamed video on Vimeo, and
shared pictures on their mobile phones.
19. Design For Distribution
People all over the world used Meetup.com’s Meetup Everywhere feature to
register a solidarity event in over a 1000 cities. Four months after the launch of
#OccupyWallStreet, there were over 2,800 “Occupy” events on the map.
20. Cross Channel Promotion: Offline To Online
Oxfam’s Use of QR Codes
For A Benefit Auction
• Celebrities donated sentimental
items and clothes.
• When a potential buyer scanned a
QR code on a sales tag with their
smartphone, videos of celebrities
popped up which featured a
personal story behind that item for
sale.
• For example, “scanning a code on
a dress donated by Annie Lennox
revealed that she wore it to Nelson
Mandela’s 90th birthday party.
21. 8 Steps to create a
multichannel campaign plan.
22. Steps To Creating Multichannel Campaign
1. Identify Realistic Short-Term And Long-Term Goals And Objectives.
Is solving world hunger realistic? Is raising $25K to support a local soup kitchen
to distribute 300 meals to homeless people in
NO! DC in December realistic?
YES!
23. Steps to Creating Multichannel Campaigns
Identify Realistic Short-Term And Long-Term Goals And Objectives.
Example: What goals will we achieve by raising $25,000 for the local
soup kitchen?”
Goal One: To illustrate that homelessness has risen 25% in our city over the
last year, resulting in a rising demand for our free meals and job training
services. We want donors to understand that every night there are lines of
hundreds of hungry people outside of our door waiting for a hot meal.
Goal Two: For every $50 donated, 25 homeless people will get a nutritious
dinner for one week at our soup kitchen, beginning next week.
Goal Three: For every $25 donated, our soup kitchen will provide computer-
training classes to 10 people homeless people we are serving for one month.
Goal Four: To tell the personal story of a soup kitchen volunteer who has
benefitted from eating regularly at our soup kitchen and participating in our
job-training program.
24. Steps to Creating Multichannel Campaigns
2. Identify Your Target?
Do you have an advocacy target? Who are you supporters? Are they:
• College students
• Parents of toddlers
• Environmentalists
• Insert your supporters here
25. Steps to Creating Multichannel Campaigns
3. Craft Your Core Message And Define The Messaging Hook
26. Steps to Creating Multichannel Campaigns
4. What Actions Do You Want People Take?
27. Steps to Creating Multichannel Campaigns
5. Understand How Your Supporters Think
28. Steps to Creating Multichannel Campaigns
6. How Do Your Target Audiences Prefer To Get Info?
• Direct Mail
• Email
• Texting
• Social Media
29. Steps to Creating Multichannel Campaigns
7. Setup A Campaign Calendar
• Email appeals and graphics.
• Welcome series for new donors.
• Website donation landing pages, graphical callout boxes, and
homepage hijacks.
• Direct Mail
• Telemarketing
• Social media strategies and messaging.
• Text-to-give messaging if appropriate.
• Online or print advertising to promote the campaign, if appropriate.
• Fun interactives that don’t ask donors for money.
• A/B testing, which is to analyze two different versions of a
webpage, appeal, or message to see which is more effective.
• Segmenting
• Thank you messages and fundraising campaign updates.
30. Steps to Creating Multichannel Campaigns
8. How Will You Reach People In Online Communities?
• Niche blogs
• Facebook/LinkedI
n Groups
• Online networks
like Care2 or
Change.org
32. Roll Out Your Multichannel Campaign
Launch Your Email Series
Email 1: Tell the story of the overall campaign, lay out the campaign
goals and the impact donors can expect to see from their action.
Email 2: Update people on the campaign’s progress. Remind people
of the story you shared in the previous appeal. Reinforce the
message that you still need their help to make an impact and meet
the campaign goals.
Email 3: The final message is another update and one last ask for
help to truly make that tangible impact and meet your goals.
33. Roll Out Your Multichannel Campaign
• Follow Your Campaign Calendar: Launch campaign asks and
messaging across different channels – Direct Mail, Email, Social
Media, Texting, etc.
• Tailor Messaging To Each Channel: Adapt messaging according to
tone and length of each channel.
• Segment Your List. Identify your activists or donors by segmenting
them to personalize your campaign and make your ask more
appropriate to their interests and level of engagement. You can also
geo-target depending on the campaign.
• Conduct A/B Testing. Test different elements of your campaign –
subject lines in email, landing page donation forms, graphics, etc.
• Promote Your Campaign. Market the heck out of it across multiple
channels and communities that your target audiences are hanging out
in.
• Measure the Results: Bottom line - Did you achieve the change you
were seeking?
34. Do It Wrong Quickly
Test. Tweak. Repeat.
• Focus on 1 objective not 10.
• Don’t get lost in “pleasing” everyone –
funders, every target audience, staff.
• You are not your target audience.
Your heroes are!
37. Connect with us:
Allyson Kapin: Rad Campaign, Women Who Tech
Email: Allyson@radcampaign.com
Twitter: @womenwhotech
Rad Website: http://www.radcampaign.com
Women Who Tech: http://www.womenwhotech.com
Amy Sample Ward: NTEN
Email: amy@amysampleward.org
Twitter: @amyrsward
NTEN Website: http://www.nten.org
Blog: http://www.amysampleward.org
Editor's Notes
In the nonprofit space, your supporters and activists are superhero's.
How can superheroes save the day since that is their ultimate goal?
You need to reach people wherever they are.
Or perhaps you are travelling to a new city for business or vacation and checking email and social media on your laptop or mobile devices
Waiting at the bus and going to meet a friend for dinner and you see this provocative billboard by the American Red Cross with a QR code that when you scan it prompts you for a donation to help the earthquake victims.
For example, Planned Parenthood in Orange County has a texting program where people can text them seven days a week to connect with a certified health educator to learn about sexual and reproductive health, including questions about birth control, pregnancy, sexually transmitted infections, healthy relationships, and more.
There was an interesting study conducted by PEW on how text donors to the Haiti disaster relief compare to the national average in terms of tech and social media adoption
While there are many social networks that your organization can have a presence on, you may not have the luxury to spend a lot of time and resources on all of them. Pick two or three networks that you know your target audiences are on. And if you’re just starting out and aren’t quite sure where your target audiences are hanging out, it’s worth noting that Facebook, Twitter and YouTube are three networks that rank in the top five most trafficked sites on the Web, so that would be a good place to start.
One of the keys in designing multichannel campaigns is to not only reach our heroes but to get them to spread our message and recruit new heroes to the movement. And that is why designing for distribution is critical.
People all over the world used Meetup.com ’sMeetup Everywhere feature to register a solidarity event in over a 1000 cities. Four months after the launch of #OccupyWallStreet, there were over 2,800 “Occupy” events on the Meetup Everywhere Map.
QR codes can be useful to drive people to take actions and see content, photos, videos online and of course donate money. You can use them in direct mail, at events in print materials and posters, and tickets.
Break down long-term goals into small chunks so that people inside and outside the organization feel motivated to join you and help achieve shared goals. Your constituents and even your staff may feel that large-scale goals like ending world hunger are too big for them to really achieve. Instead of inspiring people, it can make them feel powerless and say to themselves “What can I do about it? I’m just one person.” This is especially important because people won’t give you the time of day when they are reading an email appeal or skimming a blog post on your website if they don’t feel empowered to take action or like their action will make a real difference. Frame the campaign around smaller goals with clear targets and ask people to take actions that you know will have tangible results. Finally, connect the smaller goals and actions to the big, long-term objectives so that staff and supporters see how their work today is connected to greater results.
Here is an example of of campaign goals that we answered internally for a neighborhood soup kitchen whose mission is to provide warm meals and job training to people who are experiencing homelessness.
In advocacy work, we’re usually dealing with two audiences. The first audience is the community we seek to mobilize to take action by calling their Members of Parliment, attending an event, donating to support program priorities, or any number of other actions. The second audience, is the advocacy target and includes the people, legislators, or corporations with the power to create policy, dedicate funds to programs we want to see funded, or implement the change we are advocating. It’s easy to focus our attention primarily on the advocacy targets, but it is just as important to think about the ultimate supporters you are trying to reach to take action.
After you identify your objectives, you will need to develop a core message for your campaign. If your audiences were only going to remember one thing about your advocacy campaign, what would it be? This will help you get to the root of your core message. When developing your campaign and messaging, you will also need to share the compelling story behind the issue you are advocating or fundraising for and discuss the immediate need. For example, in a fundraising campaign tell donors how their donation will benefit the organization, program, and those served. Remember, people want to see a tangible impact. You will raise more money if this is clearly highlighted in your fundraising messaging.
Determine what kinds of actions will make an impact on your targets. What will influence them? What will they respond to? For example, do you need constituents to call their Members of Congress and encourage them to support a legislative bill that is coming up for a vote? Do you need people to sign a petition to get something on the ballot in your city? Can the problem you identified be changed and is the solution plausible?
Once you identify your target audiences, you will want to research how familiar they are with your organization and cause (if you don’t already know or track this). What are they saying about your cause in social communities like Facebook and Twitter? What about on blogs? If your organization is a service provider, what do people say about you on Yelp? Are there pain points around the issue, and if so, what are they? What kinds of actions or discussions motivate or inspire them? What’s not resonating with them?
If your audiences are comprised of 65-year-olds, for example, Direct Mail and email may have more impact than trying to reach them on Twitter or mobile texting. But if your target audience is comprised of Millennials (those born between 1980 and 2000), your plan might include video, texting, or engaging with them on Facebook. Though don’t assume older people are not using social networks. Recent surveying has shown that 53 percent of seniors 65 and older are online and using social media to stay connected
A campaign calendar is one of the most important parts of multichannel fundraising plans. It maps out the timelines for the entire campaign, helps you plan an engagement ladder with your constituents, and outlines staffing and resources. A good calendar outlines a schedule for drafting, editing, and implementing the campaign and considers the goals, audiences, and channels for each component
After you have gone through the steps of creating a plan for your fundraising campaign, the fun part begins: doing it.A email series is often comprised of three appeals, though it can certainly be more, particularly for year-end fundraising campaigns.