SFMTA Urban Planning Initiatives 
Pro Walk Pro Bike Pro Place 
09/10/2014 
Pittsburgh, Pennsylvania
SFMTA’s Urban Planning Initiatives
SFMTA’s Urban Planning Initiatives
SFMTA’s Urban Planning Initiatives
SFMTA’s Urban Planning Initiatives
Development History 
Uncertainty, Suspicion, Delay 
•Planning Development-by-Development 
•City Agencies Engage Late: in EIR Phase 
•Risk: Conflicts with SFMTA Priorities 
•Community Reacts = Resistance to Change 
•Development Obligations not Meaningful 
•Little/No Monitoring of Agreements 
SFMTA’s Urban Planning Initiatives
Development History 
Uncertainty, Suspicion, Delay 
•Planning Development-by-Development 
•City Agencies Engage Late: in EIR Phase 
•Risk: Conflicts with SFMTA Priorities 
•Community Reacts = Resistance to Change 
•Development Obligations not Meaningful 
•Little/No Monitoring of Agreements 
SFMTA’s Urban Planning Initiatives
Development History 
Uncertainty, Suspicion, Delay 
•Planning Development-by-Development 
•City Agencies Engage Late: in EIR Phase 
•Risk: Conflicts with SFMTA Priorities 
•Community Reacts = Resistance to Change 
•Development Obligations not Meaningful 
•Little/No Monitoring of Agreements 
SFMTA’s Urban Planning Initiatives
Development History 
Uncertainty, Suspicion, Delay 
•Planning Development-by-Development 
•City Agencies Engage Late: in EIR Phase 
•Risk: Conflicts with SFMTA Priorities 
•Community Reacts = Resistance to Change 
•Development Obligations not Meaningful 
•Little/No Monitoring of Agreements 
SFMTA’s Urban Planning Initiatives
Development History 
Uncertainty, Suspicion, Delay 
•Planning Development-by-Development 
•City Agencies Engage Late: in EIR Phase 
•Risk: Conflicts with SFMTA Priorities 
•Community Reacts = Resistance to Change 
•Development Obligations not Meaningful 
•Little/No Monitoring of Agreements 
SFMTA’s Urban Planning Initiatives
Development History 
Uncertainty, Suspicion, Delay 
•Planning Development-by-Development 
•City Agencies Engage Late: in EIR Phase 
•Risk: Conflicts with SFMTA Priorities 
•Community Reacts = Resistance to Change 
•Development Obligations not Meaningful 
•Little/No Monitoring of Agreements 
SFMTA’s Urban Planning Initiatives
Development History 
Uncertainty, Suspicion, Delay 
•Planning Development-by-Development 
•City Agencies Engage Late: in EIR Phase 
•Risk: Conflicts with SFMTA Priorities 
•Community Reacts = Resistance to Change 
•Development Obligations not Meaningful 
•Little/No Monitoring of Agreements 
SFMTA’s Urban Planning Initiatives
Development History 
Uncertainty, Suspicion, Delay 
•Planning Development-by-Development 
•City Agencies Engage Late: in EIR Phase 
•Risk: Conflicts with SFMTA Priorities 
•Community Reacts = Resistance to Change 
•Development Obligations not Meaningful 
•Little/No Monitoring of Agreements 
SFMTA’s Urban Planning Initiatives
SFMTA’s Urban Planning Initiatives 
Office of Economic and Workforce Development 
San Francisco Municipal Transportation Agency 
OEWD 
SFMTA
SFMTA’s Urban Planning Initiatives 
OEWD 
SFMTA
SFMTA’s Urban Planning Initiatives 
OEWD 
SFMTA 
•Engage community early, transparently
SFMTA’s Urban Planning Initiatives 
OEWD 
SFMTA 
•Engage community early, transparently 
•Ensure Agency priorities & feasibility
SFMTA’s Urban Planning Initiatives 
OEWD 
SFMTA 
•Engage community early, transparently 
•Ensure Agency priorities & feasibility 
•Provide optimal operating environment
SFMTA’s Urban Planning Initiatives 
OEWD 
SFMTA 
•Engage community early, transparently 
•Ensure Agency priorities & feasibility 
•Provide optimal operating environment 
•Monitor for accountability, adaptability
Focus on Transit-rich Urban Core 
Priority Development Areas: 
San Francisco Bay Area
Priority Development Areas: 
San Francisco 
Focus on Transit-rich Urban Neighborhoods Planning for “Smart” Growth
Major UPI Projects at SFMTA 
Treasure Island 
Candlestick Point/ Hunters Point Shipyard 
Waterfront 
Parkmerced
Candlestick Point/ Hunters Point Shipyard 
Major UPI Projects at SFMTA
Candlestick Point/ Hunters Point Shipyard
Candlestick Point/ Hunters Point Shipyard
Candlestick Point/ Hunters Point Shipyard
Major UPI Projects at SFMTA 
Candlestick Point/ Hunters Point Shipyard
Major UPI Projects at SFMTA 
Treasure Island 
Candlestick Point/ Hunters Point Shipyard 
Parkmerced
Major UPI Projects at SFMTA 
Treasure Island
Major UPI Projects at SFMTA 
Treasure Island
Major UPI Projects at SFMTA 
Parkmerced
Major UPI Projects at SFMTA
Major UPI Projects at SFMTA
Major UPI Projects at SFMTA 
Treasure Island 
Candlestick Point/ Hunters Point Shipyard 
Parkmerced
Major UPI Projects at SFMTA 
Treasure Island 
Candlestick Point/ Hunters Point Shipyard 
America’s Cup 
Parkmerced
SFMTA’s Urban Planning Initiatives 
34th America’s Cup
SFMTA’s Urban Planning Initiatives 
34th America’s Cup “People Plan” Priorities 
•Safety 
•Efficiency 
•Sustainability 
•Adaptability 
•Legacy
34th America’s Cup
34th America’s Cup
34th America’s Cup
34th America’s Cup
34th America’s Cup
34th America’s Cup
34th America’s Cup
34th America’s Cup
Major UPI Projects at SFMTA 
Treasure Island 
Candlestick Point/ Hunters Point Shipyard 
America’s Cup 
Parkmerced
Major UPI Projects at SFMTA 
Treasure Island 
Candlestick Point/ Hunters Point Shipyard 
Waterfront 
Parkmerced
SFMTA Urban Planning Initiatives 
OEWD 
SFMTA 
Development and Transportation Integration 
Transportation Demand Management 
Approved Development Agreement Monitoring 
Urban Planning Initiatives
SFMTA Urban Planning Initiatives 
OEWD 
SFMTA 
Development and Transportation Integration 
Transportation Demand Management 
Approved Development Agreement Monitoring 
Urban Planning Initiatives
Development and Transportation Integration 
2015
Development and Transportation Integration 
2040
Development and Transportation Integration 
SWL 337 - Mission Rock 
Warriors Arena 
Pier 70
Development and Transportation Integration 
SWL 337 - Mission Rock 
Warriors Arena 
Pier 70
Development and Transportation Integration
SFMTA Urban Planning Initiatives 
OEWD 
SFMTA 
Development and Transportation Integration 
Transportation Demand Management 
Approved Development Agreement Monitoring 
Urban Planning Initiatives
Transportation Demand Management 
Layer of policies, tools, services that works in concert with transportation network to support use of sustainable modes for all trips.
Transportation Demand Management 
•TDM Toolkit 
•Quantification of TDM Efficacy 
TDM Program for New Development 
•Standard practices 
Reporting and Monitoring 
Enforcement
Transportation Demand Management 
•Comprehensive Employee / Resident TDM 
•Special Event TDM 
•Pedestrian Safety Campaign 
•Vision Zero Safety Education 
•Commute by Bike 
•Wayfinding 
•Commuter Shuttles Pilot
SFMTA Urban Planning Initiatives 
OEWD 
SFMTA 
Development and Transportation Integration 
Transportation Demand Management 
Approved Development Agreement Monitoring 
Urban Planning Initiatives
Development Agreement Monitoring 
Commitment Description 
Schedule & Readiness 
Accountability
Development Agreement Monitoring 
Commitment Description 
•Project 
•Location 
•Mode 
•Type of Improvement or Program 
•Value 
Schedule & Readiness 
Accountability
Development Agreement Monitoring 
Commitment Description 
Schedule & Readiness 
•Trigger & Schedule 
•Readiness and Status 
•Implementation Strategy 
Accountability
Development Agreement Monitoring 
Commitment Description 
Schedule & Readiness 
Accountability 
•Funding 
•Implementation 
•Monitoring 
•Source & Type of Commitment 
•Critical Path
QUESTIONS? 
OEWD 
SFMTA 
Development and Transportation Integration 
Transportation Demand Management 
Approved Development Agreement Monitoring 
Urban Planning Initiatives

Transportation Studies in the 21st Century: Incorporating all Modes-SFMTA Urban Planning Initiatives

  • 1.
    SFMTA Urban PlanningInitiatives Pro Walk Pro Bike Pro Place 09/10/2014 Pittsburgh, Pennsylvania
  • 2.
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    Development History Uncertainty,Suspicion, Delay •Planning Development-by-Development •City Agencies Engage Late: in EIR Phase •Risk: Conflicts with SFMTA Priorities •Community Reacts = Resistance to Change •Development Obligations not Meaningful •Little/No Monitoring of Agreements SFMTA’s Urban Planning Initiatives
  • 7.
    Development History Uncertainty,Suspicion, Delay •Planning Development-by-Development •City Agencies Engage Late: in EIR Phase •Risk: Conflicts with SFMTA Priorities •Community Reacts = Resistance to Change •Development Obligations not Meaningful •Little/No Monitoring of Agreements SFMTA’s Urban Planning Initiatives
  • 8.
    Development History Uncertainty,Suspicion, Delay •Planning Development-by-Development •City Agencies Engage Late: in EIR Phase •Risk: Conflicts with SFMTA Priorities •Community Reacts = Resistance to Change •Development Obligations not Meaningful •Little/No Monitoring of Agreements SFMTA’s Urban Planning Initiatives
  • 9.
    Development History Uncertainty,Suspicion, Delay •Planning Development-by-Development •City Agencies Engage Late: in EIR Phase •Risk: Conflicts with SFMTA Priorities •Community Reacts = Resistance to Change •Development Obligations not Meaningful •Little/No Monitoring of Agreements SFMTA’s Urban Planning Initiatives
  • 10.
    Development History Uncertainty,Suspicion, Delay •Planning Development-by-Development •City Agencies Engage Late: in EIR Phase •Risk: Conflicts with SFMTA Priorities •Community Reacts = Resistance to Change •Development Obligations not Meaningful •Little/No Monitoring of Agreements SFMTA’s Urban Planning Initiatives
  • 11.
    Development History Uncertainty,Suspicion, Delay •Planning Development-by-Development •City Agencies Engage Late: in EIR Phase •Risk: Conflicts with SFMTA Priorities •Community Reacts = Resistance to Change •Development Obligations not Meaningful •Little/No Monitoring of Agreements SFMTA’s Urban Planning Initiatives
  • 12.
    Development History Uncertainty,Suspicion, Delay •Planning Development-by-Development •City Agencies Engage Late: in EIR Phase •Risk: Conflicts with SFMTA Priorities •Community Reacts = Resistance to Change •Development Obligations not Meaningful •Little/No Monitoring of Agreements SFMTA’s Urban Planning Initiatives
  • 13.
    Development History Uncertainty,Suspicion, Delay •Planning Development-by-Development •City Agencies Engage Late: in EIR Phase •Risk: Conflicts with SFMTA Priorities •Community Reacts = Resistance to Change •Development Obligations not Meaningful •Little/No Monitoring of Agreements SFMTA’s Urban Planning Initiatives
  • 14.
    SFMTA’s Urban PlanningInitiatives Office of Economic and Workforce Development San Francisco Municipal Transportation Agency OEWD SFMTA
  • 15.
    SFMTA’s Urban PlanningInitiatives OEWD SFMTA
  • 16.
    SFMTA’s Urban PlanningInitiatives OEWD SFMTA •Engage community early, transparently
  • 17.
    SFMTA’s Urban PlanningInitiatives OEWD SFMTA •Engage community early, transparently •Ensure Agency priorities & feasibility
  • 18.
    SFMTA’s Urban PlanningInitiatives OEWD SFMTA •Engage community early, transparently •Ensure Agency priorities & feasibility •Provide optimal operating environment
  • 19.
    SFMTA’s Urban PlanningInitiatives OEWD SFMTA •Engage community early, transparently •Ensure Agency priorities & feasibility •Provide optimal operating environment •Monitor for accountability, adaptability
  • 20.
    Focus on Transit-richUrban Core Priority Development Areas: San Francisco Bay Area
  • 21.
    Priority Development Areas: San Francisco Focus on Transit-rich Urban Neighborhoods Planning for “Smart” Growth
  • 22.
    Major UPI Projectsat SFMTA Treasure Island Candlestick Point/ Hunters Point Shipyard Waterfront Parkmerced
  • 23.
    Candlestick Point/ HuntersPoint Shipyard Major UPI Projects at SFMTA
  • 24.
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    Major UPI Projectsat SFMTA Candlestick Point/ Hunters Point Shipyard
  • 28.
    Major UPI Projectsat SFMTA Treasure Island Candlestick Point/ Hunters Point Shipyard Parkmerced
  • 29.
    Major UPI Projectsat SFMTA Treasure Island
  • 30.
    Major UPI Projectsat SFMTA Treasure Island
  • 31.
    Major UPI Projectsat SFMTA Parkmerced
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    Major UPI Projectsat SFMTA Treasure Island Candlestick Point/ Hunters Point Shipyard Parkmerced
  • 35.
    Major UPI Projectsat SFMTA Treasure Island Candlestick Point/ Hunters Point Shipyard America’s Cup Parkmerced
  • 36.
    SFMTA’s Urban PlanningInitiatives 34th America’s Cup
  • 37.
    SFMTA’s Urban PlanningInitiatives 34th America’s Cup “People Plan” Priorities •Safety •Efficiency •Sustainability •Adaptability •Legacy
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    Major UPI Projectsat SFMTA Treasure Island Candlestick Point/ Hunters Point Shipyard America’s Cup Parkmerced
  • 47.
    Major UPI Projectsat SFMTA Treasure Island Candlestick Point/ Hunters Point Shipyard Waterfront Parkmerced
  • 48.
    SFMTA Urban PlanningInitiatives OEWD SFMTA Development and Transportation Integration Transportation Demand Management Approved Development Agreement Monitoring Urban Planning Initiatives
  • 49.
    SFMTA Urban PlanningInitiatives OEWD SFMTA Development and Transportation Integration Transportation Demand Management Approved Development Agreement Monitoring Urban Planning Initiatives
  • 50.
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    Development and TransportationIntegration SWL 337 - Mission Rock Warriors Arena Pier 70
  • 53.
    Development and TransportationIntegration SWL 337 - Mission Rock Warriors Arena Pier 70
  • 54.
  • 55.
    SFMTA Urban PlanningInitiatives OEWD SFMTA Development and Transportation Integration Transportation Demand Management Approved Development Agreement Monitoring Urban Planning Initiatives
  • 56.
    Transportation Demand Management Layer of policies, tools, services that works in concert with transportation network to support use of sustainable modes for all trips.
  • 57.
    Transportation Demand Management •TDM Toolkit •Quantification of TDM Efficacy TDM Program for New Development •Standard practices Reporting and Monitoring Enforcement
  • 58.
    Transportation Demand Management •Comprehensive Employee / Resident TDM •Special Event TDM •Pedestrian Safety Campaign •Vision Zero Safety Education •Commute by Bike •Wayfinding •Commuter Shuttles Pilot
  • 59.
    SFMTA Urban PlanningInitiatives OEWD SFMTA Development and Transportation Integration Transportation Demand Management Approved Development Agreement Monitoring Urban Planning Initiatives
  • 60.
    Development Agreement Monitoring Commitment Description Schedule & Readiness Accountability
  • 61.
    Development Agreement Monitoring Commitment Description •Project •Location •Mode •Type of Improvement or Program •Value Schedule & Readiness Accountability
  • 62.
    Development Agreement Monitoring Commitment Description Schedule & Readiness •Trigger & Schedule •Readiness and Status •Implementation Strategy Accountability
  • 63.
    Development Agreement Monitoring Commitment Description Schedule & Readiness Accountability •Funding •Implementation •Monitoring •Source & Type of Commitment •Critical Path
  • 64.
    QUESTIONS? OEWD SFMTA Development and Transportation Integration Transportation Demand Management Approved Development Agreement Monitoring Urban Planning Initiatives