(in)courage is an online community created by DaySpring in 2009 as a place for women to connect. It has over 200,000 members from around the world who actively engage on the site. The community provides support, conversation and a place for women to feel welcome. DaySpring has benefited from the community in ways like product feedback, promotion and high affiliate sales from influencers. In 2012, DaySpring launched an "un-conference" called (in)RL to help the online community connect in real life. The first event had over 1,700 attendees from 22 countries hold 475 meetups and generated significant social media buzz. It helped empower and equip women while providing DaySpring insights into building community. DaySpring sees
Content + Community + Commerce -- Polyvore @ Commercism by 500 Startups March...Jess Lee
My presentation from the Commercism conference put on by 500 Startups.
Lifestyle commerce requires inspiration.
Inspiration requires content.
Content requires community.
Here are some tips on how we do all 3 at Polyvore.
The What, Why, How, Who and You of using Social Media for Social Good.
This presentation was a keynote presentation at the Digital Family Summit in Baltimore, Maryland, to an audience of tweens, teens and parents featuring ways to create change and use our voices for good by Elena Sonnino of www.livedogrow.com.
What Matters. What's Possible. What's Important.Steve Jennings
On 5 June 2015, I gave one of this years DO Lectures. I shared the deeply personal story of my journey as an ambitious cyclist, 'reluctant businessman', entrepreneur, and someone who cares passionately about society and our planet.
Content + Community + Commerce -- Polyvore @ Commercism by 500 Startups March...Jess Lee
My presentation from the Commercism conference put on by 500 Startups.
Lifestyle commerce requires inspiration.
Inspiration requires content.
Content requires community.
Here are some tips on how we do all 3 at Polyvore.
The What, Why, How, Who and You of using Social Media for Social Good.
This presentation was a keynote presentation at the Digital Family Summit in Baltimore, Maryland, to an audience of tweens, teens and parents featuring ways to create change and use our voices for good by Elena Sonnino of www.livedogrow.com.
What Matters. What's Possible. What's Important.Steve Jennings
On 5 June 2015, I gave one of this years DO Lectures. I shared the deeply personal story of my journey as an ambitious cyclist, 'reluctant businessman', entrepreneur, and someone who cares passionately about society and our planet.
GuideStar Webinar (06/26/13) - Fundraising with Social MediaGuideStar
Online giving surged by over 35&nsbppercent last year, with gifts over $1,000 becoming increasingly commonplace. What are the keys to successful nonprofit fundraising online, especially through social media?
Join us for this free, interactive webinar and learn how to raise big bucks for your cause online.
Presenters: Darian Rodriguez Heyman, Co-Founder, Social Media for Nonprofits; Lesley Mansford, CEO, Razoo, and Board Member, Razoo Foundation; and Lindsay J.K. Nichols, Communications Director, GuideStar (moderator)
With consumer trust at an all-time low, traditional marketing methods are no longer enough; we as consumers now turn to our trusted social media networks for information. To form a connection with your community, consumers want to see an authentic voice online, which means blogs and social media matter more than ever. And that's where #goatmatters comes into play. I manage your personal brand through engaging content including executive communications, blogs, newsletters, ultra modern pitch decks, copy writing, graphic design, website design and events.
Dunn County Extension - Social Media for Farm BusinessDennis Deery
Need help figuring out how social media fits into your farm enterprise? This presentation will help you. We'll discuss some tools to get you started and some techniques for monitoring your efforts to see if they're effective.
Glancing over three views towards philanthropy, and a brief introduction to the new role assumed by Multilateral Development Banks (MDBS) as we step into the Sustainable Development Goals era.
Successfully Marketing to Women in the New Media Age
Social media is here to stay, and offers some of the most cost effective ways to engage and connect with very broad audiences -- and yet it's still very much a mystery to many in bike advocacy, especially when it comes to successfully engaging women and youth. Participants will learn how the panelists individually, and collectively, are utilizing both new and traditional media tools to connect with women to become riders, advocates and leaders from specific case studies and the Pro Walk/Pro Bike: Pro Place debut of the upcoming Women Bike report on Marketing to Women.
Learning Objectives:
Participants will learn how to use the tools of social media
Participants will learn how to create a social media strategy
Participants will learn how to create an effective marketing strategy
Participants will learn how to create an effective media placement strategy
GuideStar Webinar (06/26/13) - Fundraising with Social MediaGuideStar
Online giving surged by over 35&nsbppercent last year, with gifts over $1,000 becoming increasingly commonplace. What are the keys to successful nonprofit fundraising online, especially through social media?
Join us for this free, interactive webinar and learn how to raise big bucks for your cause online.
Presenters: Darian Rodriguez Heyman, Co-Founder, Social Media for Nonprofits; Lesley Mansford, CEO, Razoo, and Board Member, Razoo Foundation; and Lindsay J.K. Nichols, Communications Director, GuideStar (moderator)
With consumer trust at an all-time low, traditional marketing methods are no longer enough; we as consumers now turn to our trusted social media networks for information. To form a connection with your community, consumers want to see an authentic voice online, which means blogs and social media matter more than ever. And that's where #goatmatters comes into play. I manage your personal brand through engaging content including executive communications, blogs, newsletters, ultra modern pitch decks, copy writing, graphic design, website design and events.
Dunn County Extension - Social Media for Farm BusinessDennis Deery
Need help figuring out how social media fits into your farm enterprise? This presentation will help you. We'll discuss some tools to get you started and some techniques for monitoring your efforts to see if they're effective.
Glancing over three views towards philanthropy, and a brief introduction to the new role assumed by Multilateral Development Banks (MDBS) as we step into the Sustainable Development Goals era.
Successfully Marketing to Women in the New Media Age
Social media is here to stay, and offers some of the most cost effective ways to engage and connect with very broad audiences -- and yet it's still very much a mystery to many in bike advocacy, especially when it comes to successfully engaging women and youth. Participants will learn how the panelists individually, and collectively, are utilizing both new and traditional media tools to connect with women to become riders, advocates and leaders from specific case studies and the Pro Walk/Pro Bike: Pro Place debut of the upcoming Women Bike report on Marketing to Women.
Learning Objectives:
Participants will learn how to use the tools of social media
Participants will learn how to create a social media strategy
Participants will learn how to create an effective marketing strategy
Participants will learn how to create an effective media placement strategy
Opthalmic emergencies /certified fixed orthodontic courses by Indian dental a...Indian dental academy
The Indian Dental Academy is the Leader in continuing dental education , training dentists in all aspects of dentistry and offering a wide range of dental certified courses in different formats.
Indian dental academy provides dental crown & Bridge,rotary endodontics,fixed orthodontics,
Dental implants courses.for details pls visit www.indiandentalacademy.com ,or call
0091-9248678078
INTRODUCTION
Optic nerve ischemia most frequently occurs at the optic nerve head, where structural crowding of nerve fibers and reduction of the vascular supply may combine to impair perfusion to a critical degree and produce optic disc edema. The most common such syndrome is termed anterior ischemic optic neuropathy(AION).
Generally, AION is categorized as either arteritic (associated with temporal arteritis) or nonarteritic .
These are the generic versions of the Prayer Guides we used during our 40 Days of Prayer sermon series. We printed these, front and back, on 8.5" x 11" cardstock. Each page produces 3 Prayer Guides. Our people were encouraged to use them as bookmarks in their Bibles or other books they were reading. The sermon series is available as an eBook and print book at Amazon. Just search for: Sermon Outlines for Busy Pastors: 40 Days of Prayer.
My presentation on 'Brandraising: One Organization, Many Channels' with National Military Family Association and Cross-Cultural Solutions at the 2010 Nonprofit Technology Conference (NTC).
Rabbinic Management Institute - October 2013 (American Jewish University)Esther Kustanowitz
A presentation about social media's virtual rabbinic pulpit, delivered to the Rabbinic Management Institute opening seminar at American Jewish University. (October 22, 2013)
Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that’s based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
How to Motivate Your Board To Raise MoneyBloomerang
Do your board members run the other way when you mention fundraising? Join board guru Gail Perry to find out how to lower your board members' fear, make it fun for them, and put them to work.
Discover a whole new way to approach your board members so that you can change their energy and get them fired-up. You'll learn easy strategies to help you educate them about their role and how they can help. And you'll discover a new way to get them to open doors to their contacts. Bring your board leaders to this webinar!
Social Media and Christian Community - Episcopal Village Conferencejackmjenkins
An hour-long workshop delivered at the Episcopal Village Conference Northeast (Boston) on March 5th, 2011. This is an updated version of a similar presentation delivered at the Episcopal Village Conference Mid-Atlantic (in Baltimore) in the summer of 2010.
When your prince charming gives your kids nightmares: Case studies in nonprof...Communicate & Howe!
My presentation to nonprofits in York Region about effective use of social media to expand program reach. It shares case studies of the awareness campaigns that I created for Women's Crisis Services of Waterloo Region through the process of creating a nonprofit communications strategy.
When your prince charming gives your kids nightmares: Case studies of nonprof...James Howe
My presentation to nonprofits in York Region about effective use of social media to expand program reach. It shares case studies of the awareness campaigns that I created for Women's Crisis Services of Waterloo Region through the process of creating a nonprofit communications strategy.
3. Designed in 2009 by DaySpring to be an online home for the hearts
of women, you might think about (in)courage
as a bit like a beach house.
(in)courage is that place where you can put your sandy, dirty feet
on the coffee table, laugh late into the night with friends, and
also hear God’s voice clearer than perhaps anywhere else.
It’s where you’re always welcome, just as you are.
4. The (in)courage community
Lives in 202 different countries; speaks 98 different languages, and
actively participates in the comments, BlogFrog, Twitter, Facebook &
Community Groups
13. (in)courage community = many social media conversations
= great word of mouth advertising = dynamic brand
ambassadors and profitable store conversions
14. DaySpring Conversions via (in)courage
1. High volume referrals to online store via (in)courage,
our blog partners, & blog catalog {The Magalog}
15. DaySpring Conversions via (in)courage
2. Consumer insights, Product Direction & Promotion
E.g. 2010 Hope & Encouragement Card Line
goes “full circle”
16. DaySpring Conversions via (in)courage
3. (in)spired deals page
Averages 50 blog post reviews linked up each month
17. DaySpring Conversions via (in)courage
4. Bloom (in)courage Book Club
Catapulted 1st book selection onto NY Times Bestsellers
18. DaySpring Conversions via (in)courage
5. Meeting the community in real life
Beach House Parties at Blogging Conferences
“After learning more about DaySpring,
I want to be involved somehow.”
“This is one of the best representations of a
brand I’ve ever seen at a conference.”
19. DaySpring Conversions via (in)courage
6. Affiliate Sales
#1, #2, & #5 highest producing online affiliates are
all (in)courage Bloggers
23. Results From our 1st (in)RL Event
1,700 Women
22 Countries
475 Meetups
5,000 #inRL Tweets
10 Million Impressions
30K Video Views
Product & Curriculum
43. 40 online community groups launched this week
Artists Mentoring Special Needs Stories
Bible Study Gals Moms of Teens Working Moms
Chronic Motherhood Women in Ministry
Illness/Homebound New Moms Women in Your Local
Depression Single Gals Community
Empty Nesters Social Justice Women over 50
Marriage Mentors
44.
45. The (in)courage community is an
excited, unified, passionate, connected & caring tribe
Engaging them is always a pleasure
and so much more than a business
Editor's Notes
GAMMA WOMENIMAGINE THE PLACEIn the words of one of our readers, “(in)courage is like Nutella, fuzzy socks, your best girlfriends, and a perfect cup of coffee all in one! It’s. . .home.” The atmosphere at (in)courage is relaxed, laid back, warm, inviting and inclusive. It’s the place where you’re always welcome, just as you are. The place where your gifts are celebrated and your burdens shared. NO SUPER STARSFOCUS ON COMMUNITYThe place where your story matters because we recognize that the God who is The Word is doing a work in every life, and we’re honored to get a glimpse into each unique story. (in)courage is about the women whogather there on a daily basis to share theirhighs and lows and take comfort in oneanother and the God who unites them.They span continents, cultures, and lifecallings but all share a common love forJesus Christ.This space isn’t about one woman, onestand out voice—it’s about the communityand how we’re stronger when we’retogether. To (in)courage one another is tobe in Christ, connected, and in communitywith each other. From all of this comestrue courage.
ALWAYS WELCOME JUST AS YOU ARENO CONFLICT OR INFIGHTINGSISTERHOOD3 YEARS = ZERO CONTROVERSY
MORE THAN A BRANDIT’S A FRIENDAND A COMMUNITYNot only does our community love (in)courage – they want to introduce us to everyone they know and love too. It’s the most powerful, genuine word of mouth advertising.
MORE THAN JUST JUMPING ON THE BANDWAGONBUILDING RELATIONSHIPSTHE ONLY CURRENCY THAT MATTERS IN SOCIAL MEDIATRIBE THAT LOVES AND RELATES TO (IN)COURAGE LIKE A GIRLFRIENDTHEY OWN THE BRAND = PERSONAL EXTENSION OF THEMSELVESINTANGIBLE BENEFITS = TANGIBLE CONVERSIONSMany brands using social media are simply jumping on the bandwagon for what they can get in return. (in)courage is a place about building relationships, community, meaningful conversations and giving away time, platform, social media currency and a myriad other benefits that are often intangible and lead to tangible conversions:Giving you ways to display your faith in your homeGiving you ways to encourage others (just the right cards, Scripture, gift)Giving you ways to connect with othersGiving you ways to feel heardGiving you real stories that reflect where you are= TRIBEWe’ve found this approach has solidified a tribe who love and relate to (in)courage in just the way they would to another girlfriend. It’s the place where they come to hang out, connect with one another and learn about us. THEY OWN THE BRAND = PERSONAL EXTENSION OF THEMSELVES And they own the brand – they see it as a personal extension of themselves. They can put it into their own words easily. And they often do – as the above example on twitter demonstrates.
LISTENING ON TWITTER/FACEBOOKENGAGING THEIR CONVERSATIONS – THEIR NEEDS, HOPES, DREAMSSHARING THEIR BLOG POSTSBEING THE GIRLFRIEND IN THE BEACH HOUSETWO WAY STREET OF DIALOG
Many brands using social media are simply jumping on the bandwagon for what they can get in return. (in)courage is a place about building relationships, community, meaningful conversations and giving away time, platform, social media currency and a myriad other benefits that are often intangible and lead to tangible conversions:Giving you ways to display your faith in your homeGiving you ways to encourage others (just the right cards, Scripture, gift)Giving you ways to connect with othersGiving you ways to feel heardGiving you real stories that reflect where you areWe’ve found this approach has solidified a tribe who love and relate to (in)courage in just the way they would to another girlfriend. It’s the place where they come to hang out, connect with one another and learn about us. And they own the brand – they see it as a personal extension of themselves. They can put it into their own words easily. And they often do – as the above example on twitter demonstrates.
THE ONLY REASON TO GROW YOUR PLATFORM IS SO YOU CAN INVITE MORE PEOPLE ONTO IT
UNMARKETING: SCOTT STRATEN“UnMarketing: Stop Marketing. Start Engaging”
When she tells one person she’s actually telling 5K people (number of followers on twitter/F/Instagram Pinterest)
400 card pack giveaway in exchange for blog post, comment or email story about how the cards were used to encourage someone.Almost 300 comments/blog posts/emails resulted.Impacted: Online Sales; Retail Sales; Consumer Insights; Awareness of DaySpring Cards/ NDE/New Hope & Enc. Card LineCost: 400 card packs/$2000Full circle: the card line was developed based on (in)courage prayer requests.
Launched a year ago this November. Highlights DaySpring products and their messages and builds community around them.Aggregator of everything related to the monthly product line highlighted. Like Blog posts, photos, coupon codes, etc.For this coming November we already have 97 reviewers signed up!!To host a review bloggerspick from about 4 designated items Pick their top two favorites. Fill out a contact form and we send ONE of those products for review.3. Host a review on theirblog about the item they receive, and link up to the (in)spired deals page!
The Book Club is breaking new ground for DaySpring. To date, we have not carried chapter books nor seen any product sell this well without DaySpring advertising playing a large role. In this case, the impetus has been almost solely the social media community, with Bloom (in)courage playing the pivotal role.Blogs: A blog button was designed and the community quickly jumped on board to grab it and add it to their own blogs. Twitter: A hashtag was begun “#inbooks” for the community to use as it spreads the news about Bloom as well as Ann’s book. Video:12 video blogs (vlogs) were shot with Anncovering each of the chapters of her book before it was even available for purchase, since Ann is one of the (in)courage bloggers. Those were screened as part of the book club conversation – on Sundays and Wednesdays of each week – with new and related never before seen media (such as photographs) shared by Ann on Fridays.3,600 copies of Ann Voskamp’s One Thousand Gifts sold in first 2 weeks and drove over $40,000 of sales (without any DaySpring promotion; via social media word of mouth alone). Quote from Ann: "The Bloom (in) courage Book Club is not only a unique community of incredibly authentic, generous women, but their selection of One Thousand Gifts as their Book Club Pick was the launch of the book. They are a trusted, honest voice in the blogosphere and have cultivated deep, genuine relationships with women --- and what their endorsement of this book has meant cannot be overstated. I think Bloom (in) courage has literally changed the landscape of the book world." E-books: Due to demand, Zondervan released the book on Kindle in time for Christmas sales.Online sales: 48 hours after release, One Thousand Gifts rose to #7 on the Bestseller's list on amazon.com. It’s since been on the Nytimes bestsellers list for 20 weeksSponsor books: Readers from the Bloom (in)courage community could pay $10 extra to buy a book for someone who couldn’t afford one. In return, the sponsor got free shipping for his/her own book. A total of 756 sponsor books were requested (including international e-copies). The community contributed close to 400 books.DaySpring and Zondervan donated the remaining books. We received 110 emails expressing thanks and gratitude for this initiative.
Forged a clear connection between DaySpring, Blessings Unlimited, and (in)courage in the minds and hearts of the blogging community.10 different handouts disseminated on ways to partner with Blessings Unlimited, DaySpring and (in)courage.Had 200+ blog reviews of our Ever Grateful, Jesus is the Gift, and Studio DaySpring collections.Jump in @DaySpringCardstwitalyzer score from 1.2 to 5.3 in the 2 weeks following the Conference.3-5 New Blessings Unlimited Consultants
Of the 4,000 DaySpring affiliates, the number 1, 2 and 5 revenue generators all (in)courage bloggers. Another 4 (in)courage bloggers are in the top 35 spots.
TIPPING POINTWHY DO WE NEED ANOTHER BLOGGING CONFERENCE?WHAT MADE IT DIFFERENT?WHAT DID OUR COMMUNITY NEED?
THE CONFERENCE THAT COMES TO YOUBEYOND THE BLOG BOXMEETS OUR READERS WHERE THEY’RE ATENCOURAGES THEM TO MEET EACH OTHERIn the first week since the launch 154 people registered and 117 (in)courage meetups launched with 149 members in 116 cities around the world.Why aren’t you guys just having a regular conference? Well, we thought and prayed about it long and hard. And because the heart of (in)courage is community we wanted to bring the conference to you rather than ask you to come to us. We also like that it means we won’t need to limit the number of tickets, no one will have to sweat the price of travel & accommodation, and moms won’t have to leave their kids or worry about child care. We love that it means no one will have to feel left out in any way, shape or form. But mostly we love that it gives us a chance to connect women in real life. No travel required. Just (in)courage right where you are as a way to create instant, local community. We believe the new friendships you’ll make will outlast anything we could organize at a specific location. We want to help you form connections that go beyond the blog post so that you can continue to (in)courage one another in real life for months and even years to come. How? Well, with a day of (in)courage meetups – think mini beach house parties – all around the country and globe and a webcast for everyone to tune into. A local meetup on a global scale; friends gathered to watch live webcasts of (in)courage contributors and community, connect with one another, and discover new friendships they didn’t know were right around the corner! There will be something for everyone – walking, talking, laughing, hugging blog content – right in the comfort of your living room. The webcast kicks off on Friday and (in)RL beach house parties follow on Saturday with more live (in)courage content to tune into together. Just imagine thousands of (in)courage women all over the world getting together in homes, coffee shops, restaurants, or churches – you name it– to connect in real life!
How much product did we sell/can we tie to (in)courage promotions during this time period?
How much product did we sell/can we tie to (in)courage promotions during this time period?
How much product did we sell/can we tie to (in)courage promotions during this time period?
How much product did we sell/can we tie to (in)courage promotions during this time period?
How much product did we sell/can we tie to (in)courage promotions during this time period?
How much product did we sell/can we tie to (in)courage promotions during this time period?
How much product did we sell/can we tie to (in)courage promotions during this time period?
How much product did we sell/can we tie to (in)courage promotions during this time period?
Example of SHARING YOUR PLATFORMUSING IT TO PROMOTE OTHERS
How much product did we sell/can we tie to (in)courage promotions during this time period?
OVER 200 PEOPLE APPLIED TO LEADTHE RESPONSE HAS BEEN UNBELIEVEABLE#INCOURAGERS WAS THE 2ND TRENDING TOPICS FOR NON PROFITS ON TUESDAY
GROUPS ARE ALREADY MAXING OUT
We believe that the most effective marketing happens through relationships, The large and influential community of women that gathers daily at (in)courage trusts us and we work hard to honor that trust by featuring products and partners that we know will encourage, empower, and equip them.