This document discusses strategies for online giving challenges. It notes that Wednesday tends to see the most donations but in smaller amounts, and early morning donations average higher amounts. Nearly half of visitors to donation sites do not actually donate. The document encourages evaluating questions on donation forms to focus on the gift. It concludes by providing contact information for Lynne Wester to discuss donor relations strategies further.

1. Live
Online
Giving
Challenge
Lynne
M.
Wester
@donorguru

4. FUN
FACTS
•
Wednesday
seems
to
be
the
day
that
the
most
people
donate
(number
of
transacBons)
but
in
the
smallest
amounts
(average
giF
size.)
•
The
average
giF
donated
at
5:00
am
is
$140,
which
is
more
than
double
the
9:00
am
average
of
$65.

7. Are
You
Turning
Off
Online
Donors?
• On
average
47%
of
people
who
visit
donaBon
sites
don’t
convert
into
donors

10. Do
you
ask
quesBons
unrelated
to
making
this
giF?

16. Your
Turn!

17. Thank
You!
• Lynne
M.
Wester
• lynne@donorrelaBonsguru.com
• www.donorrelaBonsguru.com
• Friend
me
on
Facebook
• Follow
me
on
Twi]er
@donorguru