Marketing ROI for Professional Marketers
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This document discusses the importance of understanding marketing return on investment (ROI) for marketing managers. It provides examples of how to calculate marketing ROI using sales growth and marketing costs. Calculating ROI allows marketing managers to demonstrate the financial impact of their efforts and justify marketing budgets, helping them avoid being fired and succeed in their roles. The key message is that understanding ROI shows how marketing spending results in increased sales.
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Learn the new marketing and sales secrets of the most successful companies in the world. We have taken the exact processes used to gain and dominate market share and designed a realistic (affordable) marketing plans for small and medium sized local South Jersey and Atlantic City area businesses. See what works and avoid wasting money. For professional practices, retail, restaurants and service organizations in the Atlantic city, county, and South Jersey areas- Presented by Jamie Siracusa at The Business Excellence Center.
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Inbound Marketing Best Practices
eBook by Kuno Creatice
www.kunocreative.com
www.facebook.com/kunocreative
www.twitter.com/kuno
www.linkedin.com/company/kuno-creative
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Aims, Objectives and Goals
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eWay-Book - Online Marketing EN.pdf
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A project on business plan
Sumit Patel owns Summit grocery store which currently earns Rs. 2 lakh per month. The business plan aims to expand the store to over 25,000 square feet and increase annual sales to Rs. 50 lakh. Key strategies include focusing on customer satisfaction, maintaining clean facilities, friendly service, and building relationships. The plan outlines marketing, operations, financial, and organizational aspects such as targeting local families, home delivery, competitive pricing, and hiring qualified employees. An investment of Rs. 20 lakh from ICICI bank will help fund the expansion goals.
Fundraising Messaging That Works
This document provides guidance on creating an effective fundraising message. It recommends clearly communicating the problem being solved, how the solution works, and early traction. For the problem statement, the document advises defining the setting, conflict, and resolution in a simple way. It also recommends explaining the "why" using Simon Sinek's golden circle model and stating the solution in under five words along with benefits. Additional sections to cover include business plan, market size, growth plan, competitive advantages, and marketing metrics that matter to investors like customer acquisition cost. The overall goal is to tell a clear story about the problem and solution.
Marketing..the ultimate sales building tool
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Sales performance appraisal
A salesperson's performance appraisal should include both quantitative and qualitative metrics. Quantitatively, it should measure a salesperson's sales quota, number of accounts managed, expense handling, geographic coverage, products/services sold, and new accounts/opportunities. Qualitatively, it should assess innovation, recruiting/training, motivation, leadership, account management, and efficiency. Using a balanced set of criteria allows for fair comparisons between salespeople in different roles and territories.
mohamed saber
Mohamed Saber Mosaed is seeking a retail management position. He has over 10 years of experience in retail management roles in the UAE and Egypt. His experience includes managing multiple retail stores and he has a track record of improving sales, reducing costs and shrinkage, and increasing customer satisfaction. He is fluent in English and Arabic with strong computer skills and customer service orientation.
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Top Management Tips for Small Business for 2015
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Unni Krish Resume
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The document discusses the important relationship between the finance and sales departments in an organization. It explains that finance provides funding for sales initiatives and helps sales stay on budget. Additionally, finance provides analytical insights to help sales make strategic decisions that maximize profitability and ROI.
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MICE in the Philippines in the New Normal
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Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
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Assignment 2 Task 1: Digital Marketing Course
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Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
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2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
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Marketing ROI for Professional Marketers
- 2. Marketing Officers and Personnel have high turn-over !
- 6. Avoid Getting Fired And Help Your Company
- 8. "The way I see marketing in the future - the marketing that has already made me successful and is going to keep making me successful - is a back-to- basics marketing. It is grounded in the old principles of commerce. You spend money to make money."
- 9. YOU SPEND MONEY TO MAKE MONEY
- 10. Knowing Marketing ROI Is the Answer
- 11. Sales Growth – Marketing Cost __________________________ = ROI Marketing Cost SIMPLE MARKETING ROI
- 12. As the Local Store Marketing Manager, you spent P100,000.00 in couponing, school-to-school area saturation and raffles to simulate the sales for the month of March. At the end of the month, the store generated P20,000,000.00. The March Sales of Fast Food Store in is SM Manila same month last year (2015) was P15,000,000.00. Compute for your Marketing ROI. CASE WORK
- 13. ANSWER
- 14. Sales Growth - Marketing Cost = INITIAL ROI - ORGANIC GROWTH = ROI Marketing Cost *Use using a 12 Month Sales Data MARKETING ROI
- 15. As the Marketing Manager of a Retail Store you spent P5,000,000.00 for the year 2016. At the end of the year, the store generated P100,000,000.00. Last 2015, your total sales for the year is P50,000,000.00, with an organic sales growth of 4% per month, compute for your marketing ROI. CASE WORK
- 16. ANSWER
- 17. Knowing Marketing ROI will allow you to win in your marketing job and activities.
- 19. 15966212_10210234237346080_5712152659 461225859_n.jpg By : Orly Ballesteros, CPM COO, Exlinkevents Entrepreneur, Marketer, Lecturer and Resource Speaker Email : info@exlinkevents.com