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Business Environmental Analysis
The document outlines a strategic analysis framework using tools such as SWOT, TOWS, PESTLE, and Porter's Five Forces to evaluate competitive strategies and company performance. It discusses various growth strategies as per the Ansoff matrix, including market penetration, product development, market development, and diversification, specifically in the context of promoting Lambanog, a Philippine vodka. Additionally, it emphasizes the importance of assessing customer dynamics, competition weaknesses, and company strengths in forming effective strategies.
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Business Environmental Analysis
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- 4. CUSTOMER – NEW/BIDA COMPETITION Weaknesses COMPANY Strengths STRATEGIC 3 C’S
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- 20. SWOT STRATEGY AGGRESSIVE STRATEGY Ifyou have many strengths and opportunities
- 21. SWOT STRATEGY DIVERSIFICATION STRATEGY If youhave many strengths and threats.
- 22. SWOT STRATEGY Defensive If youhave many weakness and threats
- 23. SWOT STRATEGY Turnaround If youhave many weakness and opportunities
- 25. Go to yourgroup, choose one of your members company, and use SWOT and TOWS Analysis to diagnose the company. Propose a SWOT strategy and explain why.
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- 30. 5 FORCES OFCOMPETITION Threat of New Entrants THREAT SUPPORTING REASONS Economies of Scale Product Differentiation Capital Requirements Switching Cost from One Supplier to Another Access to Distribution Cost Advantage of Independent Scale Government Policy
- 31. 5 FORCES OFCOMPETITION Threat of Substitutes THREAT List of Primary Substitutes
- 32. 5 FORCES OFCOMPETITION RIVALRY AMONG EXISTING COMPETITION THREAT SUPPORTING REASONS Number of Major Competition Industry Growth Fixed Costs Product Differentiation Switching Cost Unused Capacity Diversity of Competition Strategic Stakes Exit Barriers
- 33. 5 FORCES OFCOMPETITION BARGAINING POWER OF BUYERS THREAT SUPPORTING REASONS Volume Purchase Buying Prices versus Product Cost Number of Suppliers Differentiated Products Threat of Backward Integration Quality of Seller Full Information Buyers Ability to Influence their Customer’s Purchasing Decisions
- 34. 5 FORCES OFCOMPETITION BARGAINING POWER OF SUPPLIERS THREAT SUPPORTING REASONS Industry Dominance Availability of Substitutes Importance of Buyer to Seller Importance as Input to Buyer Product Differentiation Switching Costs Threat to Forward Integration
- 35. 5 FORCES OFCOMPETITION BARGAINING POWER OF SUPPLIERS THREAT SUPPORTING REASONS Industry Dominance Availability of Substitutes Importance of Buyer to Seller Importance as Input to Buyer Product Differentiation Switching Costs Threat to Forward Integration
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- 37. ANSOFF PRODUCT MARKETGROWTH MATRIX
- 38. ANSOFF PRODUCT MARKETGROWTH MATRIX Product Market Market Penetration New Product Development Market Development Diversification
- 40. How will yougrow Lambanog, the Philippine Vodka. Choose a country and a growth strategy explain your answer.