There are many things that people claim to be good marketing, this presentation outlines you 7 tell tale signs that something is NOT good marketing.

1. Good marketing
is NOT....

2. 1.
A negative return on
investment.
Good marketing ALWAYS returns a positive return
on investment.

3. 2.
Only advertising
Good marketing includes strategies and tactics for public
relations, generating referrals, entering new segments,
developing new products, pricing strategies and adding
new distribution networks for your products or services.

4. 3.
Gambling
Good marketing is not a gamble it is either a
calculated experiment or pretested proven initiative
with a positive return on investment.

5. 4.
Company focused
Good marketing is customer benefit and customer
desire focused.

6. 5.
Inconsistent
Good marketing is consistent, because consistency
increases marketing effectiveness. This means using the
same wording, colour, messages, images and logo.

7. 6.
A one time event
Good marketing includes excessive repetition. For the
average person to remember a message then need to see it
seven times. Repetition in marketing increases return on
investment.

8. 7.
A guessing game
Good marketing is calculated and strategic actions that have
the ability to accomplish the desired goal with a high
likelihood of success, where the approximate outcome can
be predicted ahead of time

9. Guaranteed Return On Investment Or
Your Money Back.
Outsourced
Sales & Marketing
Outsourced
Sales & Marketing
SEO &
Website Conversion
Optimization
SEO &
Website Conversion
Optimization
Marketing Plan
Services
Marketing Plan
Services
www.Profitworks.ca