SlideShare a Scribd company logo
  • Upload
  • Home
  • Explore
  • Login
  • Signup
SlideShare a Scribd company logo
  • Home
  • Explore
  • Upload
  • Login
  • Signup

We've updated our privacy policy. Click here to review the details. Tap here to review the details.

×
×
×
×
×
×
Joel Rubinson

Joel Rubinson

146 Followers
22 SlideShares 1 Clipboard 146 Followers 61 Followings
  • Unblock User Block User
22 SlideShares 1 Clipboard 146 Followers 61 Followings

Personal Information
Organization / Workplace
Greater New York City Area, ny United States
Occupation
President, Rubinson Partners, Inc. Strategic Adviser, Board Member at Converseon, NYU adjunct faculty member
Website
blog.joelrubinson.net/
About
The industry views me as an agent of change helping clients and colleagues to embrace a new model of marketing success in a digital, social, and mobile age. I consult with marketers, research organizations, digital media companies, shopper insights teams, big data tech firms, and provide expert testimony on legal cases involving brand, shopper and digital/social media value questions. Some important assignments: --redesigning global brand tracking systems into guidance systems that include digital and social data --working with a leader to offer cross-media optimization based on a big data, consumer-centered approach --changing media planning to a path to purchase framework
Contact Details
Tags
marketing research marketing digital marketing media brand tracking social media marketing digital targeting consumer segmentation rubinson advertising multi touch attribution programmatic advertising digital media brand shopper marketing insights roas roi mta shopper insights social media strategy arf research transformation tv advertising roi segmentation #marketing #datascience reach and frequency numerator neustar mma brand growth movable middle marketing analytics brand equity branding rct ad effectiveness ncs frequent shopper data nielsen marketing evolution catalina programmatic innovation behavioral economics iiex cross-media marketing rese brand management bigdata data science moneyballl facebook mobile marketing social media wharton advertising and marketing foa levis starbucks social old spice loyalty consumer unilever mobile shelf back retail shopper video meta-analysis effectiveness mix modeling
See more
Presentations (21)
See all
Tv Effectiveness Webcast Rubinson
14 years ago • 2774 Views
Research transformation creating the blueprint
13 years ago • 1030 Views
Marketing from the other end of funnel
12 years ago • 1808 Views
The future of consumer insights
12 years ago • 1816 Views
Six new marketing mandates for 2012 2015 v-f
11 years ago • 10755 Views
Advertising 2020 rubinson v f
10 years ago • 1236 Views
Does liking a brand on Facebook Impact brand performance?
9 years ago • 2148 Views
How to moneyball marketing and marketing research
9 years ago • 1627 Views
Put your brand research on a digital high protein diet
8 years ago • 1058 Views
Rubinson brand building digital age 9 2014
8 years ago • 846 Views
What marketing research needs to know about brand building in a digital age
8 years ago • 1076 Views
Stop marketing like its 1990 iiex 2015 rubinson
7 years ago • 959 Views
What programmatic marketing really means for research
7 years ago • 763 Views
Behavioral economics for shopper insights v final
7 years ago • 6119 Views
5 media questions i ie x 2016 rubinson vf
6 years ago • 608 Views
Mastering multi touch attribution
6 years ago • 1679 Views
Research plus digital equals marketing results proven
5 years ago • 459 Views
Are you ready for the Truth about Attribution?
5 years ago • 416 Views
Intro to verified targeting by Jolt
5 years ago • 283 Views
How rubinson can help you drive growth in a digital age december 2019
3 years ago • 380 Views
Targeting the movable middle matt unplugged 2021 final
2 years ago • 223 Views
Documents (1)
30 years of changes in marketing research practices
9 years ago • 4997 Views
Likes (49)
See all
Research plus digital equals marketing results proven
Joel Rubinson • 5 years ago
Logistic regression
Venkata Reddy Konasani • 10 years ago
Dmp demystified whitepaper_blue_kai
nich_marketing • 11 years ago
All about Programmatic buying(RTB), DSP,SSP, DMP & DCT - A complete digital Advertising world
Karunakar Ravirala • 9 years ago
NewMR 2016 presents: 9 Big Applications of Big Data
Annie Pettit, Research Methodologist • 7 years ago
Media Planning & Buying (Traditional Media)
The Media Kitchen • 8 years ago
John Cain SXSW 2016 Sense and Respond
John Cain • 7 years ago
Verizon FIOS - Integrated Marketing Campaign
mc4707 • 10 years ago
MegaConference Talk-Greg Stuart Mobile Marketing Assn Feb 2015
Greg Stuart • 8 years ago
Jon Puleston - Survey Research: The Science of ‘Prediction’
BAQMaR • 8 years ago
Shopper Behavior - Devora Rogers
Kristen Hansen • 10 years ago
CES 2015: 50+ Highlights for Marketers
David Berkowitz • 8 years ago
Consumer Decision Journeys
McKinsey on Marketing & Sales • 9 years ago
Transforming Customer Experience: From Moments to Journeys
McKinsey on Marketing & Sales • 9 years ago
Customer Journey Analytics and Big Data
McKinsey on Marketing & Sales • 10 years ago
Social media intelligence, presented by Wendy Moe
SocialMedia.org • 9 years ago
The 21 Coolest Internet Of Things Gadgets
Bernard Marr • 8 years ago
Internet of Things
Vala Afshar • 8 years ago
How to moneyball marketing and marketing research
Joel Rubinson • 9 years ago
Big Data and Marketing Technology
Óscar Muñoz García • 9 years ago
Brand Key Performance Indicators as a Force for Brand Equity Management
Bloom Partners GmbH • 9 years ago
A Statistician's View on Big Data and Data Science (Version 1)
Prof. Dr. Diego Kuonen • 9 years ago
How to Build SEO into Content Strategy
Jonathon Colman • 10 years ago
Digital Marketing Measurement Framework - Martin Walsh
Martin Walsh • 12 years ago
Digital Advertising Ecosystem 2010
Greg Stuart • 13 years ago
How Kellogg's Brands Work Their Digital Strategies
iMedia Connection • 11 years ago
A Framework for Social Analytics
Susan Etlinger • 11 years ago
Display Ad Landscape : Evolution, Terminology, Technologies and Players
Jai Rawat • 13 years ago
What Google+ Means for Marketers: A View from Ford's Experience
Scott Monty • 11 years ago
Matt Esslinger Presentation
Mediabistro • 11 years ago
  • Activity
  • About

Presentations (21)
See all
Tv Effectiveness Webcast Rubinson
14 years ago • 2774 Views
Research transformation creating the blueprint
13 years ago • 1030 Views
Marketing from the other end of funnel
12 years ago • 1808 Views
The future of consumer insights
12 years ago • 1816 Views
Six new marketing mandates for 2012 2015 v-f
11 years ago • 10755 Views
Advertising 2020 rubinson v f
10 years ago • 1236 Views
Does liking a brand on Facebook Impact brand performance?
9 years ago • 2148 Views
How to moneyball marketing and marketing research
9 years ago • 1627 Views
Put your brand research on a digital high protein diet
8 years ago • 1058 Views
Rubinson brand building digital age 9 2014
8 years ago • 846 Views
What marketing research needs to know about brand building in a digital age
8 years ago • 1076 Views
Stop marketing like its 1990 iiex 2015 rubinson
7 years ago • 959 Views
What programmatic marketing really means for research
7 years ago • 763 Views
Behavioral economics for shopper insights v final
7 years ago • 6119 Views
5 media questions i ie x 2016 rubinson vf
6 years ago • 608 Views
Mastering multi touch attribution
6 years ago • 1679 Views
Research plus digital equals marketing results proven
5 years ago • 459 Views
Are you ready for the Truth about Attribution?
5 years ago • 416 Views
Intro to verified targeting by Jolt
5 years ago • 283 Views
How rubinson can help you drive growth in a digital age december 2019
3 years ago • 380 Views
Targeting the movable middle matt unplugged 2021 final
2 years ago • 223 Views
Documents (1)
30 years of changes in marketing research practices
9 years ago • 4997 Views
Likes (49)
See all
Research plus digital equals marketing results proven
Joel Rubinson • 5 years ago
Logistic regression
Venkata Reddy Konasani • 10 years ago
Dmp demystified whitepaper_blue_kai
nich_marketing • 11 years ago
All about Programmatic buying(RTB), DSP,SSP, DMP & DCT - A complete digital Advertising world
Karunakar Ravirala • 9 years ago
NewMR 2016 presents: 9 Big Applications of Big Data
Annie Pettit, Research Methodologist • 7 years ago
Media Planning & Buying (Traditional Media)
The Media Kitchen • 8 years ago
John Cain SXSW 2016 Sense and Respond
John Cain • 7 years ago
Verizon FIOS - Integrated Marketing Campaign
mc4707 • 10 years ago
MegaConference Talk-Greg Stuart Mobile Marketing Assn Feb 2015
Greg Stuart • 8 years ago
Jon Puleston - Survey Research: The Science of ‘Prediction’
BAQMaR • 8 years ago
Shopper Behavior - Devora Rogers
Kristen Hansen • 10 years ago
CES 2015: 50+ Highlights for Marketers
David Berkowitz • 8 years ago
Consumer Decision Journeys
McKinsey on Marketing & Sales • 9 years ago
Transforming Customer Experience: From Moments to Journeys
McKinsey on Marketing & Sales • 9 years ago
Customer Journey Analytics and Big Data
McKinsey on Marketing & Sales • 10 years ago
Social media intelligence, presented by Wendy Moe
SocialMedia.org • 9 years ago
The 21 Coolest Internet Of Things Gadgets
Bernard Marr • 8 years ago
Internet of Things
Vala Afshar • 8 years ago
How to moneyball marketing and marketing research
Joel Rubinson • 9 years ago
Big Data and Marketing Technology
Óscar Muñoz García • 9 years ago
Brand Key Performance Indicators as a Force for Brand Equity Management
Bloom Partners GmbH • 9 years ago
A Statistician's View on Big Data and Data Science (Version 1)
Prof. Dr. Diego Kuonen • 9 years ago
How to Build SEO into Content Strategy
Jonathon Colman • 10 years ago
Digital Marketing Measurement Framework - Martin Walsh
Martin Walsh • 12 years ago
Digital Advertising Ecosystem 2010
Greg Stuart • 13 years ago
How Kellogg's Brands Work Their Digital Strategies
iMedia Connection • 11 years ago
A Framework for Social Analytics
Susan Etlinger • 11 years ago
Display Ad Landscape : Evolution, Terminology, Technologies and Players
Jai Rawat • 13 years ago
What Google+ Means for Marketers: A View from Ford's Experience
Scott Monty • 11 years ago
Matt Esslinger Presentation
Mediabistro • 11 years ago
Personal Information
Organization / Workplace
Greater New York City Area, ny United States
Occupation
President, Rubinson Partners, Inc. Strategic Adviser, Board Member at Converseon, NYU adjunct faculty member
Website
blog.joelrubinson.net/
About
The industry views me as an agent of change helping clients and colleagues to embrace a new model of marketing success in a digital, social, and mobile age. I consult with marketers, research organizations, digital media companies, shopper insights teams, big data tech firms, and provide expert testimony on legal cases involving brand, shopper and digital/social media value questions. Some important assignments: --redesigning global brand tracking systems into guidance systems that include digital and social data --working with a leader to offer cross-media optimization based on a big data, consumer-centered approach --changing media planning to a path to purchase framework
Tags
marketing research marketing digital marketing media brand tracking social media marketing digital targeting consumer segmentation rubinson advertising multi touch attribution programmatic advertising digital media brand shopper marketing insights roas roi mta shopper insights social media strategy arf research transformation tv advertising roi segmentation #marketing #datascience reach and frequency numerator neustar mma brand growth movable middle marketing analytics brand equity branding rct ad effectiveness ncs frequent shopper data nielsen marketing evolution catalina programmatic innovation behavioral economics iiex cross-media marketing rese brand management bigdata data science moneyballl facebook mobile marketing social media wharton advertising and marketing foa levis starbucks social old spice loyalty consumer unilever mobile shelf back retail shopper video meta-analysis effectiveness mix modeling
See more

Modal header

  • About
  • Support
  • Terms
  • Privacy
  • Copyright
  • Cookie Preferences
  • Do not sell or share my personal information
English
Current Language: English
Español
Português
Français
Deutsch

© 2023 SlideShare from Scribd

We've updated our privacy policy.

We’ve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data.

You can read the details below. By accepting, you agree to the updated privacy policy.

Thank you!

View updated privacy policy
We've encountered a problem, please try again.