Personal Information
Organization / Workplace
Greater New York City Area, ny United States
Occupation
President, Rubinson Partners, Inc. Strategic Adviser, Board Member at Converseon, NYU adjunct faculty member
Website
blog.joelrubinson.net/
About
The industry views me as an agent of change helping clients and colleagues to embrace a new model of marketing success in a digital, social, and mobile age.
I consult with marketers, research organizations, digital media companies, shopper insights teams, big data tech firms, and provide expert testimony on legal cases involving brand, shopper and digital/social media value questions.
Some important assignments:
--redesigning global brand tracking systems into guidance systems that include digital and social data
--working with a leader to offer cross-media optimization based on a big data, consumer-centered approach
--changing media planning to a path to purchase framework
Tags
marketing research
marketing
digital marketing
media
brand tracking
social media marketing
digital
targeting
consumer segmentation
rubinson
advertising
multi touch attribution
programmatic advertising
digital media
brand
shopper marketing
insights
roas
roi
mta
shopper insights
social media strategy
arf
research transformation
tv
advertising roi
segmentation
#marketing
#datascience
reach and frequency
numerator
neustar
mma
brand growth
movable middle
marketing analytics
brand equity
branding
rct
ad effectiveness
ncs
frequent shopper data
nielsen
marketing evolution
catalina
programmatic
innovation
behavioral economics
iiex
cross-media
marketing rese
brand management
bigdata
data science
moneyballl
facebook
mobile marketing
social media
wharton
advertising and marketing
foa
levis
starbucks
social
old spice
loyalty
consumer
unilever
mobile
shelf back
retail
shopper
video
meta-analysis
effectiveness
mix
modeling
See more
Presentations
(21)
See all
Documents
(1)
Likes
(49)
See all
Research plus digital equals marketing results proven
Joel Rubinson
•
5 years ago
Logistic regression
Venkata Reddy Konasani
•
10 years ago
Dmp demystified whitepaper_blue_kai
nich_marketing
•
11 years ago
All about Programmatic buying(RTB), DSP,SSP, DMP & DCT - A complete digital Advertising world
Karunakar Ravirala
•
9 years ago
NewMR 2016 presents: 9 Big Applications of Big Data
Annie Pettit, Research Methodologist
•
7 years ago
Media Planning & Buying (Traditional Media)
The Media Kitchen
•
8 years ago
John Cain SXSW 2016 Sense and Respond
John Cain
•
7 years ago
Verizon FIOS - Integrated Marketing Campaign
mc4707
•
10 years ago
MegaConference Talk-Greg Stuart Mobile Marketing Assn Feb 2015
Greg Stuart
•
8 years ago
Jon Puleston - Survey Research: The Science of ‘Prediction’
BAQMaR
•
8 years ago
Shopper Behavior - Devora Rogers
Kristen Hansen
•
10 years ago
CES 2015: 50+ Highlights for Marketers
David Berkowitz
•
8 years ago
Consumer Decision Journeys
McKinsey on Marketing & Sales
•
9 years ago
Transforming Customer Experience: From Moments to Journeys
McKinsey on Marketing & Sales
•
9 years ago
Customer Journey Analytics and Big Data
McKinsey on Marketing & Sales
•
10 years ago
Social media intelligence, presented by Wendy Moe
SocialMedia.org
•
9 years ago
The 21 Coolest Internet Of Things Gadgets
Bernard Marr
•
8 years ago
Internet of Things
Vala Afshar
•
8 years ago
How to moneyball marketing and marketing research
Joel Rubinson
•
9 years ago
Big Data and Marketing Technology
Óscar Muñoz García
•
9 years ago
Brand Key Performance Indicators as a Force for Brand Equity Management
Bloom Partners GmbH
•
9 years ago
A Statistician's View on Big Data and Data Science (Version 1)
Prof. Dr. Diego Kuonen
•
9 years ago
How to Build SEO into Content Strategy
Jonathon Colman
•
10 years ago
Digital Marketing Measurement Framework - Martin Walsh
Martin Walsh
•
12 years ago
Digital Advertising Ecosystem 2010
Greg Stuart
•
13 years ago
How Kellogg's Brands Work Their Digital Strategies
iMedia Connection
•
11 years ago
A Framework for Social Analytics
Susan Etlinger
•
11 years ago
Display Ad Landscape : Evolution, Terminology, Technologies and Players
Jai Rawat
•
13 years ago
What Google+ Means for Marketers: A View from Ford's Experience
Scott Monty
•
11 years ago
Matt Esslinger Presentation
Mediabistro
•
11 years ago
Presentations
(21)
See all
Documents
(1)
Likes
(49)
See all
Research plus digital equals marketing results proven
Joel Rubinson
•
5 years ago
Logistic regression
Venkata Reddy Konasani
•
10 years ago
Dmp demystified whitepaper_blue_kai
nich_marketing
•
11 years ago
All about Programmatic buying(RTB), DSP,SSP, DMP & DCT - A complete digital Advertising world
Karunakar Ravirala
•
9 years ago
NewMR 2016 presents: 9 Big Applications of Big Data
Annie Pettit, Research Methodologist
•
7 years ago
Media Planning & Buying (Traditional Media)
The Media Kitchen
•
8 years ago
John Cain SXSW 2016 Sense and Respond
John Cain
•
7 years ago
Verizon FIOS - Integrated Marketing Campaign
mc4707
•
10 years ago
MegaConference Talk-Greg Stuart Mobile Marketing Assn Feb 2015
Greg Stuart
•
8 years ago
Jon Puleston - Survey Research: The Science of ‘Prediction’
BAQMaR
•
8 years ago
Shopper Behavior - Devora Rogers
Kristen Hansen
•
10 years ago
CES 2015: 50+ Highlights for Marketers
David Berkowitz
•
8 years ago
Consumer Decision Journeys
McKinsey on Marketing & Sales
•
9 years ago
Transforming Customer Experience: From Moments to Journeys
McKinsey on Marketing & Sales
•
9 years ago
Customer Journey Analytics and Big Data
McKinsey on Marketing & Sales
•
10 years ago
Social media intelligence, presented by Wendy Moe
SocialMedia.org
•
9 years ago
The 21 Coolest Internet Of Things Gadgets
Bernard Marr
•
8 years ago
Internet of Things
Vala Afshar
•
8 years ago
How to moneyball marketing and marketing research
Joel Rubinson
•
9 years ago
Big Data and Marketing Technology
Óscar Muñoz García
•
9 years ago
Brand Key Performance Indicators as a Force for Brand Equity Management
Bloom Partners GmbH
•
9 years ago
A Statistician's View on Big Data and Data Science (Version 1)
Prof. Dr. Diego Kuonen
•
9 years ago
How to Build SEO into Content Strategy
Jonathon Colman
•
10 years ago
Digital Marketing Measurement Framework - Martin Walsh
Martin Walsh
•
12 years ago
Digital Advertising Ecosystem 2010
Greg Stuart
•
13 years ago
How Kellogg's Brands Work Their Digital Strategies
iMedia Connection
•
11 years ago
A Framework for Social Analytics
Susan Etlinger
•
11 years ago
Display Ad Landscape : Evolution, Terminology, Technologies and Players
Jai Rawat
•
13 years ago
What Google+ Means for Marketers: A View from Ford's Experience
Scott Monty
•
11 years ago
Matt Esslinger Presentation
Mediabistro
•
11 years ago
Personal Information
Organization / Workplace
Greater New York City Area, ny United States
Occupation
President, Rubinson Partners, Inc. Strategic Adviser, Board Member at Converseon, NYU adjunct faculty member
Website
blog.joelrubinson.net/
About
The industry views me as an agent of change helping clients and colleagues to embrace a new model of marketing success in a digital, social, and mobile age.
I consult with marketers, research organizations, digital media companies, shopper insights teams, big data tech firms, and provide expert testimony on legal cases involving brand, shopper and digital/social media value questions.
Some important assignments:
--redesigning global brand tracking systems into guidance systems that include digital and social data
--working with a leader to offer cross-media optimization based on a big data, consumer-centered approach
--changing media planning to a path to purchase framework
Tags
marketing research
marketing
digital marketing
media
brand tracking
social media marketing
digital
targeting
consumer segmentation
rubinson
advertising
multi touch attribution
programmatic advertising
digital media
brand
shopper marketing
insights
roas
roi
mta
shopper insights
social media strategy
arf
research transformation
tv
advertising roi
segmentation
#marketing
#datascience
reach and frequency
numerator
neustar
mma
brand growth
movable middle
marketing analytics
brand equity
branding
rct
ad effectiveness
ncs
frequent shopper data
nielsen
marketing evolution
catalina
programmatic
innovation
behavioral economics
iiex
cross-media
marketing rese
brand management
bigdata
data science
moneyballl
facebook
mobile marketing
social media
wharton
advertising and marketing
foa
levis
starbucks
social
old spice
loyalty
consumer
unilever
mobile
shelf back
retail
shopper
video
meta-analysis
effectiveness
mix
modeling
See more