details about marketing and sale with examples and terminology of marketing and sale. use local examples

1. MARKETING
BY AWAIS MUGHAL 007

2. DEFINITION
THE MANAGEMENT
PROCESS THROUGH WHICH
GOODS AND SERVICES
MOVE FROM CONCEPT TO
THE CUSTOMER.

3. MARKETING PLANS
A MARKETING PLAN SHOULD
BE BASED ON WHERE A
COMPANY NEEDS TO BE AT
SOME POINT IN THE FUTURE

4. COMPETITION
THE MARKETING PLAN
SHOULD IDENTIFY THE
ORGANIZATION'S
COMPETITION. THE PLAN
SHOULD DESCRIBE HOW
THE ORGANIZATION WILL
STICK OUT FROM ITS

5. MARKET PLAN
STRATEGIES
DEVELOPING THE MARKETING AND
PROMOTION STRATEGIES THAT THE
ORGANIZATION WILL USE. SUCH
STRATEGIES MAY INCLUDE
ADVERTISING, DIRECT MARKETING,
TRAINING PROGRAMS, TRADE
SHOWS, WEBSITE, ETC.

6. MARKETING PLAN
BUDGET
STRATEGIES IDENTIFIED IN THE
MARKETING PLAN SHOULD BE WITHIN THE
BUDGET. TOP MANAGERS NEED TO REVISE
WHAT THEY HOPE TO ACCOMPLISH WITH
THE MARKETING PLAN, REVIEW THEIR
CURRENT FINANCIAL SITUATION, AND
THEN ALLOCATE FUNDING FOR THE
MARKETING PLAN

7. MONITORING OF THE
MARKETING PLAN
RESULTS
THE MARKETING PLAN SHOULD INCLUDE
THE PROCESS OF ANALYZING THE CURRENT
POSITION OF THE ORGANIZATION. THE
ORGANIZATION NEEDS TO IDENTIFY THE
STRATEGIES THAT ARE WORKING AND THOSE
THAT ARE NOT WORKING

8. MARKETING TYPES
•CLOSE RANGE MARKETING (CRM)
•CROSS-MEDIA MARKETING
•SOCIAL MEDIA MARKETING
•FREE SAMPLE MARKETING
•ADVERTISING
•TELEMARKETING

9. MARKETING
TECHNIQUES

10. TECHNIQUES
• Listen to your customer.
• Customer Demand
• Read customer nature
• Price Range
• Product
• Benefits
• Offers

11. SALE
S
BY PANJTAN NAQVI
015

12. DEFINITION
• Sales is activity related to selling or the amount of
goods or services sold in a given time period

13. SELLING IS NOT A SELLING JOB
IT’S A REJECTION JOB
• Rejection job ????
You have to face nine no’s to for only one yes !

14. PROFIT AND LOSS ACCOUNT
Debt Credit
Sellier's
By sales
Tax's
Maintenance
Branches

15. HOW TO SALE A PRODUCT?
3 STEP FORMULA
• Consider yourself a consultant not a
seller
3 step process
Examination
Diagnose
Treatment
Selling out of sequence kills the
sales

16. 2ND FORMULA TO SALE A
PRODUCT
•Focus on relationship not on sale
3 step process
If you focus on sales you will losses both
How do you build high quality relationship ?
A: listening, listening can build trust
Costumers wants relationship before anything
Ask question?

17. 3RD FORMULA TO SALE A
PRODUCT
•Pause before
replying
Selling take place with words and buying take
place in silence

18. AFTER SALE YOUR PRODUCT
HOW TO MAINTAIN IT
• Pre sales check
• Greed & respect to your customer
• Stoke check and growth mapping
• Presentation
• Determine the order
• Merchandising
• curbside debrief
• Records & administration

19. THANK YOU VERY MUCH
REGARDING'S