The Mobile-First Trend changes the state of play and opportunities to Small and Medium Enterprises (SME). They can now compete because of the even playing field brought by technology.
We know how important it is to have and implement an effective digital marketing plan which will make your business thrive in the digital era.
This workshop presentation will give some tips and advice to boost your business digitally.
Some Key points covered:
1- Craft your brand message and define your USP´s
2- How to define your audience and identify your ideal client/buyer persona
3- How to analyse your business and competitors
4- Define clear SMART goals
5- Understanding the modern customer journey
6- Building a minimum viable sales funnel
7- How to find the best channels for your business.
8- Implementing an effective Marketing Action Plan
The document discusses the changing landscape of digital marketing in today's environment. It outlines 4 popular digital marketing methods that have emerged: 1) branding to build customer loyalty, 2) customer experience design to provide excellent service, 3) demand generation to flood the market, and 4) product innovation to develop new offerings. While these are common approaches, the best strategy is one tailored to each individual business. Creating an effective digital marketing plan requires setting goals, researching opportunities like video and social media, and obtaining guidance from experts to develop the right mix of tactics.
My citychannels.com tech startup pitch deck 2020Marcus Duke
MYCITYCHANNELS URBAN SOCIAL MEDIA ENCYCLOPEDIA
All-In-One Public Business Forum – Geolocation Business Directory – Freelancer Gig Jobs – Virtual Community Service – PPV Performers – Volunteer Editors – Points – Rewards – Raffles – Build a #Channel for any Person, Place or Thing – SEARCH for all #Channels or Scroll to the bottom for full list.
Digital Strategy, Consumer Insights & Target AudienceArdian Atmaka
The document provides an overview of digital strategy, insights, and target audiences. It defines a digital strategy as a plan to accomplish measurable objectives using digital tools. A digital strategist develops and oversees digital strategies by conducting research, synthesizing insights, monitoring brand health, and collaborating with others. Insights that fuel creativity come from examining category conventions, cultural tensions, and consumer motivations. Defining the target audience involves understanding people's social graphs, interest graphs, and digital communities that can spread messages and influence purchasing decisions.
We know how important it is to have and implement an effective digital marketing plan which will make your business thrive in the digital era.
This workshop presentation will give some tips and advice to boost your business digitally.
Some Key points covered:
1- Craft your brand message and define your USP´s
2- How to define your audience and identify your ideal client/buyer persona
3- How to analyse your business and competitors
4- Define clear SMART goals
5- Understanding the modern customer journey
6- Building a minimum viable sales funnel
7- How to find the best channels for your business.
8- Implementing an effective Marketing Action Plan
The document discusses the changing landscape of digital marketing in today's environment. It outlines 4 popular digital marketing methods that have emerged: 1) branding to build customer loyalty, 2) customer experience design to provide excellent service, 3) demand generation to flood the market, and 4) product innovation to develop new offerings. While these are common approaches, the best strategy is one tailored to each individual business. Creating an effective digital marketing plan requires setting goals, researching opportunities like video and social media, and obtaining guidance from experts to develop the right mix of tactics.
My citychannels.com tech startup pitch deck 2020Marcus Duke
MYCITYCHANNELS URBAN SOCIAL MEDIA ENCYCLOPEDIA
All-In-One Public Business Forum – Geolocation Business Directory – Freelancer Gig Jobs – Virtual Community Service – PPV Performers – Volunteer Editors – Points – Rewards – Raffles – Build a #Channel for any Person, Place or Thing – SEARCH for all #Channels or Scroll to the bottom for full list.
Digital Strategy, Consumer Insights & Target AudienceArdian Atmaka
The document provides an overview of digital strategy, insights, and target audiences. It defines a digital strategy as a plan to accomplish measurable objectives using digital tools. A digital strategist develops and oversees digital strategies by conducting research, synthesizing insights, monitoring brand health, and collaborating with others. Insights that fuel creativity come from examining category conventions, cultural tensions, and consumer motivations. Defining the target audience involves understanding people's social graphs, interest graphs, and digital communities that can spread messages and influence purchasing decisions.
Learn how marketing has shifted from traditional to digital in recent years. We cover inbound marketing and how to implement a value piece into your marketing plan.
Top 10 Trends of Digital Marketing that are hard to ignore and are very important for the marketing industry during the current economic radical shifts and pandemic crisis of 2020.
In this presentation, an attempt has been made to simplify the significance of digital marketing in terms of how beneficial actually it is in boosting the business community. Let us proceed to understand further.
The document discusses how influencer marketing has become an important strategy for brands to connect with consumers in the digital world. It notes that consumers now have more choice and are influenced by what they choose online rather than traditional brand messaging. The presentation recommends that brands collaborate with influencers by identifying the right influencers for the brand's audience, developing content plans, having influencers create brand-centric content, and monitoring campaign performance against key metrics. Some influencer marketing statistics are also provided such as 93% of marketers using influencer marketing and influencer marketing having an average $18 return for every $1 spent.
Digital Marketing Evolution w/Susan BryantChicago AMA
Susan Bryant, VP of Marketing, gave a presentation on digital marketing evolution in the age of the customer. The presentation discussed the growth of digital marketing, how marketing has changed to focus on the customer, and new developments in areas like organic search, branding versus acquisition, and providing excellent user experiences. Bryant argued that consumer expectations have outpaced some marketing talent and innovation and shared her contact information for follow up questions.
1. Marketing is becoming more empathetic and focused on understanding customers. Brands will delight customers by recognizing what is important to them and having a human touch.
2. Community marketing will become more common, replacing large events with more intimate topic-specific gatherings. Online communities will also grow in importance.
3. A people-centric view that considers customers' perspectives will drive marketing strategies in 2021. Brands will seek to have consistent messaging and solve customer problems across all teams.
This digital marketing guide covers how traditional marketers can integrate digital tactics into their strategies. It discusses how Procter & Gamble successfully used digital marketing to boost their Old Spice campaign. The guide then outlines how to set up a customer funnel by defining top, middle, and bottom goals. It also provides an overview of key digital marketing tactics like paid media, landing pages, email marketing, and social media that can be used at different stages of the funnel to maximize impressions, conversions and retention.
A clear, plain-English explanation and overview of digital strategy for small business owners. A resource for folks just getting started, before hiring an SEO professional, social marketing manager, or digital marketing agency.
Al-Tijaarat al-Raabehah - Digital Marketing WebinarAmmar Kanchwala
This document summarizes a webinar about managing businesses digitally during the COVID-19 pandemic. It discusses how different tiers of businesses from home-based to large industries can utilize digital marketing channels like content, search, social media, email and more. Specific recommendations are provided for each tier on platforms and tools to use based on their operations and needs, such as using community sites for home businesses, creating online stores for small shops, and search engine optimization for mid-sized manufacturers. The webinar emphasizes that these strategies can be implemented without major investments.
Digital marketing Training|Digital Marketing Services|Digital Marketingsirisha ramit
Ramit – One Stop Digital Marketing Company is the leading Digital Marketing Agency for Digital marketing Services who plan, arrangement, execute, enhance, measure and deliver a technique or a strategy which take a shot at’s this computerized age and thereby expanding your online visibility for your Product, Service, App, Video, Service or Company.For more information visit http://ramitsolutions.com/digital-marketing-training/
Introduction to Digital Marketing: A Guide to Social SellingRey Baguio
This document provides an introduction and overview of digital marketing, focusing on social selling. It defines digital marketing as using digital channels to promote products and services to consumers and businesses. The document outlines key digital marketing channels like search, social media, email and content marketing and explains the benefits of digital marketing include reaching a larger audience, targeting the right people, being cost effective and providing a high return. It emphasizes that integrating digital marketing strategies is important to humanize brands, increase customer engagement and establish expertise. Finally, it provides guidance on social selling, noting it engages customers rather than interrupts them and focuses on customer service, education and advocacy over direct sales.
5 Best E-commerce Marketing Strategies to Boost Your Sales (2021 – 2022) DigitalMesh
Check out our presentation for the 5 best e-commerce marketing strategies that could boost your sales in 2021-2022. Reach out to our expert Ecommerce and Digital Marketing team for any assistance.
2016 Trends: Plan your 2016 Marketing RoadmapStarmark
With the end of 2015 quickly approaching, most of us have begun to think about our marketing roadmaps for the upcoming year while others may already be executing them. But have we considered all of the big ideas and upcoming trends to put us on the road to success?
Join us for our 2016 marketing roadmap webinar as we explore new opportunities that will refine marketing strategies and develop execution plans to help you succeed in the year ahead!
Our team of experts plan to share the following insights:
* Leveraging the potential of Facebook beacons
* Empowering customers with coupon apps
* Exploring virtual-reality advertising
* Developing longer-format content and richer video
* Deciphering the impact of Apple TV
Digitalization is the process of moving a business model to utilize digital technologies and provide new revenue opportunities. Digital marketing uses the internet to reach consumers and includes email, content marketing, search, social media, and more. The document then discusses types of digital media like paid, owned, and earned media. It also covers the history of digitalization and how COVID has affected businesses' increased use of digitalization through new contact channels, better decision making, and other benefits. The vision of India's Digital India campaign is to connect rural areas through high-speed internet and provide electronic government services.
A complete introduction to digital marketing 2017Ademola Morebise
Digital marketing involves using electronic technologies like mobile phones, the internet, and email to market products and services. The document discusses three major components of online marketing for small businesses: content marketing, social media marketing, and email marketing. Content marketing involves creating and sharing quality, engaging content to establish expertise and build trust with the target audience. Social media marketing is about connecting with the audience and converting them into customers. Email marketing focuses on building an email list of interested leads who are ready to learn more. The key is to attract the right people through strategic activities and grow the audience over time through quality engagement.
This document outlines a digital media strategy in response to changes brought about by the COVID-19 pandemic. It recommends investing more in video and content marketing to help audiences understand products. The strategy suggests creating a content calendar, scheduling live streams, online campaigns, partnerships, and media buying. The key performance indicators are business growth through digital efforts, visibility and engagement of target audiences, and metrics like clicks, views, leads, and return on investment.
Complete Guide on Digital Marketing. Digital marketing has revolutionized the way businesses connect with their target audience in the 21st century. In an era dominated by technology and the internet, digital marketing encompasses a wide range of strategies and tools used by companies to promote their products and services, build brand awareness, engage customers, and drive sales. This comprehensive and dynamic approach has become an essential aspect of any successful marketing campaign, transcending geographical boundaries and providing unprecedented opportunities for businesses to thrive in the digital landscape. This article delves into the various components of digital marketing, its significance, and the evolving trends that shape its future.
This document provides an executive summary and introduction to a report on digital marketing. The executive summary indicates that the report will explain the importance of digital media marketing in the present era and how it has impacted consumer buying behavior. It discusses research conducted through an online questionnaire to understand consumer buying behavior in the digital era. The main findings were that Indian customers extensively research products online before purchasing and brands can reach their target audience through various digital touchpoints. The introduction defines advertising and discusses how digital marketing has become more important than traditional television advertising due to its lower cost and ability to provide instant feedback.
Learn how marketing has shifted from traditional to digital in recent years. We cover inbound marketing and how to implement a value piece into your marketing plan.
Top 10 Trends of Digital Marketing that are hard to ignore and are very important for the marketing industry during the current economic radical shifts and pandemic crisis of 2020.
In this presentation, an attempt has been made to simplify the significance of digital marketing in terms of how beneficial actually it is in boosting the business community. Let us proceed to understand further.
The document discusses how influencer marketing has become an important strategy for brands to connect with consumers in the digital world. It notes that consumers now have more choice and are influenced by what they choose online rather than traditional brand messaging. The presentation recommends that brands collaborate with influencers by identifying the right influencers for the brand's audience, developing content plans, having influencers create brand-centric content, and monitoring campaign performance against key metrics. Some influencer marketing statistics are also provided such as 93% of marketers using influencer marketing and influencer marketing having an average $18 return for every $1 spent.
Digital Marketing Evolution w/Susan BryantChicago AMA
Susan Bryant, VP of Marketing, gave a presentation on digital marketing evolution in the age of the customer. The presentation discussed the growth of digital marketing, how marketing has changed to focus on the customer, and new developments in areas like organic search, branding versus acquisition, and providing excellent user experiences. Bryant argued that consumer expectations have outpaced some marketing talent and innovation and shared her contact information for follow up questions.
1. Marketing is becoming more empathetic and focused on understanding customers. Brands will delight customers by recognizing what is important to them and having a human touch.
2. Community marketing will become more common, replacing large events with more intimate topic-specific gatherings. Online communities will also grow in importance.
3. A people-centric view that considers customers' perspectives will drive marketing strategies in 2021. Brands will seek to have consistent messaging and solve customer problems across all teams.
This digital marketing guide covers how traditional marketers can integrate digital tactics into their strategies. It discusses how Procter & Gamble successfully used digital marketing to boost their Old Spice campaign. The guide then outlines how to set up a customer funnel by defining top, middle, and bottom goals. It also provides an overview of key digital marketing tactics like paid media, landing pages, email marketing, and social media that can be used at different stages of the funnel to maximize impressions, conversions and retention.
A clear, plain-English explanation and overview of digital strategy for small business owners. A resource for folks just getting started, before hiring an SEO professional, social marketing manager, or digital marketing agency.
Al-Tijaarat al-Raabehah - Digital Marketing WebinarAmmar Kanchwala
This document summarizes a webinar about managing businesses digitally during the COVID-19 pandemic. It discusses how different tiers of businesses from home-based to large industries can utilize digital marketing channels like content, search, social media, email and more. Specific recommendations are provided for each tier on platforms and tools to use based on their operations and needs, such as using community sites for home businesses, creating online stores for small shops, and search engine optimization for mid-sized manufacturers. The webinar emphasizes that these strategies can be implemented without major investments.
Digital marketing Training|Digital Marketing Services|Digital Marketingsirisha ramit
Ramit – One Stop Digital Marketing Company is the leading Digital Marketing Agency for Digital marketing Services who plan, arrangement, execute, enhance, measure and deliver a technique or a strategy which take a shot at’s this computerized age and thereby expanding your online visibility for your Product, Service, App, Video, Service or Company.For more information visit http://ramitsolutions.com/digital-marketing-training/
Introduction to Digital Marketing: A Guide to Social SellingRey Baguio
This document provides an introduction and overview of digital marketing, focusing on social selling. It defines digital marketing as using digital channels to promote products and services to consumers and businesses. The document outlines key digital marketing channels like search, social media, email and content marketing and explains the benefits of digital marketing include reaching a larger audience, targeting the right people, being cost effective and providing a high return. It emphasizes that integrating digital marketing strategies is important to humanize brands, increase customer engagement and establish expertise. Finally, it provides guidance on social selling, noting it engages customers rather than interrupts them and focuses on customer service, education and advocacy over direct sales.
5 Best E-commerce Marketing Strategies to Boost Your Sales (2021 – 2022) DigitalMesh
Check out our presentation for the 5 best e-commerce marketing strategies that could boost your sales in 2021-2022. Reach out to our expert Ecommerce and Digital Marketing team for any assistance.
2016 Trends: Plan your 2016 Marketing RoadmapStarmark
With the end of 2015 quickly approaching, most of us have begun to think about our marketing roadmaps for the upcoming year while others may already be executing them. But have we considered all of the big ideas and upcoming trends to put us on the road to success?
Join us for our 2016 marketing roadmap webinar as we explore new opportunities that will refine marketing strategies and develop execution plans to help you succeed in the year ahead!
Our team of experts plan to share the following insights:
* Leveraging the potential of Facebook beacons
* Empowering customers with coupon apps
* Exploring virtual-reality advertising
* Developing longer-format content and richer video
* Deciphering the impact of Apple TV
Digitalization is the process of moving a business model to utilize digital technologies and provide new revenue opportunities. Digital marketing uses the internet to reach consumers and includes email, content marketing, search, social media, and more. The document then discusses types of digital media like paid, owned, and earned media. It also covers the history of digitalization and how COVID has affected businesses' increased use of digitalization through new contact channels, better decision making, and other benefits. The vision of India's Digital India campaign is to connect rural areas through high-speed internet and provide electronic government services.
A complete introduction to digital marketing 2017Ademola Morebise
Digital marketing involves using electronic technologies like mobile phones, the internet, and email to market products and services. The document discusses three major components of online marketing for small businesses: content marketing, social media marketing, and email marketing. Content marketing involves creating and sharing quality, engaging content to establish expertise and build trust with the target audience. Social media marketing is about connecting with the audience and converting them into customers. Email marketing focuses on building an email list of interested leads who are ready to learn more. The key is to attract the right people through strategic activities and grow the audience over time through quality engagement.
This document outlines a digital media strategy in response to changes brought about by the COVID-19 pandemic. It recommends investing more in video and content marketing to help audiences understand products. The strategy suggests creating a content calendar, scheduling live streams, online campaigns, partnerships, and media buying. The key performance indicators are business growth through digital efforts, visibility and engagement of target audiences, and metrics like clicks, views, leads, and return on investment.
Complete Guide on Digital Marketing. Digital marketing has revolutionized the way businesses connect with their target audience in the 21st century. In an era dominated by technology and the internet, digital marketing encompasses a wide range of strategies and tools used by companies to promote their products and services, build brand awareness, engage customers, and drive sales. This comprehensive and dynamic approach has become an essential aspect of any successful marketing campaign, transcending geographical boundaries and providing unprecedented opportunities for businesses to thrive in the digital landscape. This article delves into the various components of digital marketing, its significance, and the evolving trends that shape its future.
This document provides an executive summary and introduction to a report on digital marketing. The executive summary indicates that the report will explain the importance of digital media marketing in the present era and how it has impacted consumer buying behavior. It discusses research conducted through an online questionnaire to understand consumer buying behavior in the digital era. The main findings were that Indian customers extensively research products online before purchasing and brands can reach their target audience through various digital touchpoints. The introduction defines advertising and discusses how digital marketing has become more important than traditional television advertising due to its lower cost and ability to provide instant feedback.
The document discusses strategies for effective lead generation, referred to as "lead farming". It outlines a 5-step process for lead farming: 1) Crop Selection - Choosing the right products/solutions for the target market. 2) Land Preparation - Identifying key markets and opportunities. 3) Seeding - Promoting solutions through content marketing before engaging customers. 4) Irrigation - Maintaining ongoing dialogue through consistent content. 5) Harvesting - Maximizing sales during peak periods and mining existing customers for additional opportunities. Case studies of HP, Intel and IBM demonstrate how to execute each step through integrating various online and offline marketing tactics.
BPI-Philam uses digital tools like their online ePlan facility to provide customers access to their insurance policies and allow transactions anytime from any internet-connected device. The ePlan aims to build human-centric brands by possessing six human attributes: physicality, intellectuality, sociability, emotionality, personability, and morality. BPI-Philam is devoted to providing customers with the right insurance and financial security for themselves and their families. They recognize the importance of total wellness, including financial health and stability, for customers to enjoy their current lifestyles and retirements.
Every one here about digital marketing, But do you know Why Digital Marketing is it Important for your business?. No.. don't worry read this PPT and you can understand the importance of digital marketing for your business.
Digitalization is transforming economies and societies through new technologies and platforms. While it creates opportunities to boost productivity, trade and access to information, it also risks widening inequalities and disrupting labor markets. Governments need holistic policies and multi-stakeholder cooperation to maximize benefits and minimize risks. Strategies are needed to develop infrastructure, skills and regulations to harness digitalization for development while ensuring access for disadvantaged groups and a fair transition for workers. International cooperation can help address issues like taxation and competition in the digital economy.
The document discusses how traditional marketing is no longer effective due to changes in consumer behavior and the rise of the internet. Consumers now have abundant choices and conduct most of their research online before making purchases. To be successful, modern marketing must focus on engaging consumers through relevant digital content and building relationships rather than direct sales. Key aspects of an effective 2011 marketing strategy include social media engagement, content marketing, search engine optimization, and interactive campaigns.
The document discusses key topics in marketing including why marketing is important, changes in marketing trends over time, and future trends in marketing. Some of the main points covered include:
- Marketing is crucial for business success as it introduces products/services to potential customers and drives sales. Without marketing, customers would not know about a business's offerings.
- Marketing trends have evolved with changes like population growth, expanded media channels, and increased global competition forcing brands to market across borders.
- The traditional 4Ps marketing model of product, place, price, and promotion has been replaced by a new 4Es model focusing on experience, everywhere, exchange, and evangelism.
- Future marketing trends discussed include transparency marketing
✅ Understanding your target audience and developing a buyer persona to tailor your marketing efforts effectively
✅ Creating a website that is optimized for search engines and user experience
✅ Building a strong social media presence across various platforms
✅ Creating high-quality and engaging content
✅ Case studies and real-world examples of successful online marketing campaigns and strategies.
This document provides an overview of B2B marketing tactics and strategies. It discusses how B2B marketing differs from B2C marketing in factors like potential market size and value proposition. Some common B2B marketing tactics are then outlined, including advertising, direct mail, direct sales, and search engine optimization. The document stresses the importance of generating quality leads for sales teams to close deals. It provides tips for developing an effective B2B marketing strategy, such as conducting market research, understanding available resources, and setting realistic targets that can be measured through analytics.
This document provides an overview of B2B marketing tactics and strategies. It discusses how B2B marketing differs from B2C marketing in factors like potential market size and value propositions. Common B2B marketing tactics like advertising, direct mail, direct sales, and search engine optimization are described. The document emphasizes the importance of market research, understanding available resources and expertise, and setting realistic targets when developing a B2B marketing strategy. It concludes by promoting a lead generation service from Product2Market.
An ocean of jobs in digital marketing awaits you. You just have to read it. https://www.vaibhavk.com/digital-marketing-courses-in-mau/
The typical objective of digital marketing is to reach the public and engage with them through various e-channels. Digital marketing has impressively broken the chains over the years due to the far-flung use of digital devices and the internet. The campaigns of digital marketing can be custom-made based on audiences’ demographics, interests, and behavior.
The extensive use of digital marketing has resulted in a shift in how organizations approach marketing, emphasising data-driven tactics and personalized client experience.
The 2000s and 2010s saw a sudden growth in digital marketing due to the proliferation of devices capable of accessing digital media. Stats from 2012 and 2013 showed, digital marketing was still growing, indicating its charm in the marketing industry.
The development of social media platforms such as LinkedIn, Facebook, YouTube, and Twitter in the 2000s led to a significant change in customer behavior. As a result, customers expected a seamless user experience across different channels for searching product information, which led to the diversification of marketing technology.
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Ten things that i have learnt in my marketing career_Talk at AICAR Business S...Rohit Varma
The title pretty much describes it all. Marketing is a discipline with tremendous potential and its pursuit as a career very fulfilling i.e. rewarding. This talk at AICAR B-School draws on anecdotes from my two decades plus as a marketer.
Presentation on Digital Marketing.pptxChhavi816350
Digital marketing is the strategic use of online channels to promote products or services. It encompasses various tactics, such as social media marketing, search engine optimization (SEO), email marketing, and content creation. Digital marketing allows businesses to reach a global audience, target specific demographics, and measure campaign performance in real-time. With the increasing shift towards online platforms, it has become an essential tool for brand visibility and customer engagement. Effective digital marketing strategies require constant adaptation to evolving trends and consumer behavior, making it a dynamic and crucial aspect of modern business growth.
Why Digital Marketing Important for our Business.pdfInfyQ Seo Experts
What is Digital Marketing and Why Digital Marketing is Important?
Digital marketing is a platform to take your business online to boost your business and get maximum reach to your desired audience to get more traffic on your website and by that you can get more work and helps to grow your business. Go through this article where i have covered everything related to digital marketing based on my experience and expertise which will help you a lot. so make the best use of it.
This document summarizes the findings of a survey of 311 UK small and medium enterprises (SMEs) about their digital marketing activities. It finds that SME marketing approaches vary widely, from 19% that have embraced digital marketing to 24% that do no marketing at all. SMEs are divided into six categories based on their marketing behaviors and adoption of digital strategies. Company size, growth plans, and industry influence which category SMEs fall into. Larger SMEs seeking rapid growth are more likely to have formalized digital marketing plans and higher adoption of digital tactics.
Enabling complex B2B sales with PR and content marketingMatt Wilkinson
Matt Wilkinson is the Account Director at Pinnacle Marketing Communications, an agency that provides public relations and content marketing support to enable complex B2B sales. PR and content marketing can help raise awareness, drive traffic, and move prospects through the sales funnel from curiosity to purchase. By creating valuable content that prospects want to consume and promoting it to the right audiences, Pinnacle helps B2B companies build trust and relationships over time to reduce cynicism, lower the cost per lead, and increase ROI, which can be over 250 times the initial investment.
Similar to Benefits of Mobile Advertising to SMEs (20)
There are fundamental principles in becoming successful in Virtual Events. Exlink Management and Marketing Services Corporation is one of the first online events management companies in the Philippines to do virtual events in the country. Here is our success playbook.
Mice events are now allowed in Modified General Community Quarantine (MGCQ) areas of the Philippines with certain capacity limits and safety measures. Venues can only operate at 50% capacity with at least 1.5 square meters of space per person. Room setups must allow at least 1-2 meters between seats or use a checkerboard formation. Exhibit booths must be at least 3m x 3m with aisles of at least 3m for two-way traffic or 2m for one-way. Participants can only come from MGCQ areas not under quarantine restrictions.
The National Action Plan Phase 2 outlines 8 key features to guide the country's pandemic response, including promoting a mindset of health and disease prevention, balancing health and economic objectives, institutionalizing containment strategies, sustaining public-private partnerships, enhancing risk communication, highlighting continuity plans, managing travel and tourism safely, and focusing on expanded testing and contact tracing.
Easy Digital Marketing for SMEs is meant to help SMEs adapt to the New Normal.
Digital Marketing offers a lot of opportunities that should not prevent SMEs for being successful despite the challenges of the current pandemic.
This document discusses concepts related to developing grit and perseverance. It defines grit as sustained passion and persistence over long periods of time without concern for rewards. It emphasizes that rising to challenges has more to do with attitude than talent alone. Effort is more important than talent, with talent becoming skill through effort. Grit involves staying passionate about goals over long periods of time. Success requires deciding what not to do as much as what to do. Necessity drives adaptation. World-class experts practice unconsciously through deliberate practice. Our limits are often self-imposed rather than true limits.
10 Power Insights on "Kotler on marketing" that can Help You in this PandemicOrly Ballesteros
The document outlines 10 powerful marketing insights from Philip Kotler to help companies survive the pandemic. It suggests that companies must change their marketing as fast as their changing marketplace. Where there are needs, there are opportunities, such as supplying scarce products or modifying current products for existing customers. Successful marketing will come from designing new products for new customer types or geographic areas while differentiating through physical, availability, service, or price differences. Planning is important, and marketing is a learning process where companies test decisions, learn from results, and make better decisions.
The document discusses design thinking and event planning. It provides an overview of the key steps in design thinking which include envisioning results, executing visions, generating ideas, and implementing plans. It also outlines important considerations for event planning such as objectives, challenges, tasks, stakeholders, and the 8 Ps of services marketing. Formulas and models for service delivery including the flower of service are presented.
This document discusses understanding customer behavior through analyzing who buys products, who influences purchase decisions, how decisions are made, what customer needs are met by purchases, why certain brands are chosen, where and when customers shop, how products are perceived, and what social and personal factors influence buying. It outlines 5 stages of the consumer buying process and how customers use and dispose of products. It emphasizes the importance of deeply knowing customers so products practically sell themselves by meeting customer needs.
The document discusses marketing research and outlines the steps in the marketing research process. It includes defining a problem, developing a research plan, collecting relevant information, developing findings, and determining marketing actions. Examples of different types of marketing research methods like observational research and case studies are provided. The importance of analyzing markets, customers, opportunities, problems, actions, performance and competition is emphasized.
This document discusses search engine optimization and provides tips for choosing keywords. It mentions search engine results pages, paid ads versus organic search results, Google Maps results, and social media distribution. The document also lists 5 tips for selecting effective keywords to target.
The document discusses the process of marketing research. It involves defining a marketing problem or opportunity, systematically collecting and analyzing relevant information, and recommending actions. The steps include defining the problem, developing a research plan, collecting relevant information, developing findings, and determining marketing actions. An example problem discussed is long lines at bank tellers, with an automated banking solution as a potential marketing action. The overall process allows marketers to analyze areas like markets, customers, opportunities, problems and performance to inform decisions.
Management Process allows you to achieve your targets and be systematic in creating action plans to correct problems. It is also beneficial in giving clear roles and power to your staff.
An Introduction to Management gives you the fundamentals of management and organization. This allows you to better understand your responsibilities, and authorities that you have.
Event Marketing is critical to the success of your Meetings, Convention, Exhibition and Events. It is critical in making your Meetings, Convention, Exhibition and Events profitable.
This document outlines the steps for event planning and management. It discusses (1) conducting research on the why, who, when, where, and what of the event; (2) designing the event based on the client's vision and budget; and (3) comprehensive planning of the pre-event, actual event, and post-event phases, including tools like Gantt charts, checklists, and daily run sheets to manage tasks and responsibilities. Effective planning also requires analyzing political, economic, social, technological, legal, and environmental factors and establishing an organizational structure with defined roles.
MICE I01 - Meetings, Incentive, Convention and Exhibition Philippines Industry Setting is about a bird's eye view of the MICE Industry in one of the brightest spot of Asia - the Philippines.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
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The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
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Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
6. "Because the purpose of business is to
create a customer, the business enterprise
has two--and only two--basic functions:
marketing and innovation.
- Peter Drucker
7. What are my
customers pain
points
Where are they
located
How can they reach
me when they
needed me