Businesses organize their activities into four main functional areas: marketing, operations, finance, and human resources. These functional areas work together to satisfy customers, control costs, manage resources, and react to the market. Specifically, marketing activities involve understanding customer wants and needs to design products and services, as well as promoting them. Operations activities focus on efficiently producing goods and services. Human resources oversees hiring, training, and managing employees. Finance manages the company's money and ensures bills can be paid. Together these functional areas allow businesses to effectively operate.

1. HOW DO BUSINESSES OPERATE
HOW DO BUSINESSES
ORGANISE THEIR ACTIVITIES

2. Marketing
Operations
Finance Human Resources
Functional
Activities

3. FUNCTIONAL ACTIVITIES
• SATISFY CUSTOMERS
• CONTROL COSTS
• MANAGE RESOURCES
• REACT TO THE MARKET

4. MARKETING
• Marketing activities involve finding out
what customers want and then designing
goods and services that will meet their
needs and wants.
These activities help a business satisfy
Customers and react to the market

5. MARKETING ACTIVITIES
• Market Research
• Product Design and Development
• Determining the Marketing Mix (Product,
Price, Place, Promotion)
• Determining the Target Market
• Promoting the final product or service

6. OPERATIONS
These activities help a business satisfy
customers, manage resources and control
costs.

7. HUMAN RESOURCES
• Human resource activities involve making
sure that there are enough workers in the
business, that they are treated correctly and
that they provide a good standard of service
for customers when they are buying from the
business.

8. FINANCE
Finance activities involve managing the
money of the business so that it can afford to
pay its bills and so survive.

9. Promoter
•The person responsible for
the formation of a company.

10. Four Implementation Skills
Interacting
Organizing
Monitoring
Allocating

11. Interacting & Allocating
• Interacting
Marketing managers interact with internal and
external peers.
Best people have:
• Good bargaining skills
• Referent power skills
• Allocating
Allocating skills include controlling time, resources
and people to get the marketing job done

12. Monitoring & Organizing
• Monitoring
Marketing managers who demonstrate flexibility,
understand the firms information & control
systems (manage by numbers) can manage
with/without formal control systems
inadequacies
• Organizing
Best managers know how to organize and motivate both:
• Formal and
• Informal groups

14. How to Make Your Business Plan
Stand Out
• conduct a market survey
• Be Clear About What You Have to Offer
• Don’t Become a Master of All Trades-Learn to
Strategize

15. Marketing Your Business
• Develop your organizing brand.
• Define clear goals
• Determine your marketing budget
• Advertising
Social Media
networks, blogs