A revised marketing campaign for Cadbury's, by L.C.M Marketing Solutions

1. Proposed Marketing Campaign
By L.C.M Media Solutions

2. About L.C.M Marketing Solutions
 We have over 50 employees in different marketing
departments
 Largest marketing firm in Tasmania
 Located in the Hobart central business district
 Can fine tune and tailor an integrated marketing mix for
your company

3. ‘Bring On The Joy’

4. Two biggest problems we found in
your ‘Bring On The Joy’ campaign
 A failed $7 million dollar Cadburys Social
Media Campaign launched via social media
channel Facebook
 Contributing to the obesity epidemic in
Australia

5. New direction taken on target
market
 Young adults through to a more mature consumer’s, ages
from 14-40 years old
 The target market should include both females and
males
 The target markets incomes should be both high and
low, the new campaign will therefore not exclude any
socio-economic groups
 The new consumers base will live in urban, suburban
and regional areas of Australia.

6. By changing the target market
slightly we can
 Limit our interaction with children via digital
campaigns
 In doing so this could help tackle Australia’s obesity
epidemic
 Cadbury’s could save money and be more
productive by directing the money not spent on
digital marketing campaigns on other marketing
tools.

7. The four proposed marketing tools to be
used under a new ‘Bring On the Joy’
Campaign
 Continued use of sponsorship marketing
 Advertising, via mass marketing methods
 Introduce Point-of-purchase communications as a
tool
 Finally consider Personal selling

8. On behalf of L.C.M Marketing Solutions we
thank your for your time today. If you have
any questions or queries please don’t hesitate
to contact me directly via phone or email.
Phone number: 0400124543
Email: Leonard.Mellefont@gmail.com