The document outlines a marketing plan for an Android app called "PG-EXAM" aimed at students preparing for exams like GRE and CAT. The plan involves providing free services initially to generate downloads and premium services later on at a cost. The goal is to generate 11,000 downloads and 700 reviews in the first two months along with sponsorships of Rs. 1,50,000. The strategy involves targeting customers, collaborators, and competitors. Tactics cover aspects like products, services, branding, pricing, incentives, and communications. The plan also discusses implementation over 3-4 months and performance evaluation.

1. ANDROID APP
“PG-EXAM”- MARKETING PLAN

2. EXECUTIVE SUMMARY

3. 1.1
OVERVIEW
1.2
GOAL
1.3
COURSE OF ACTION

4. OVERVIEW
Students are preparing for GRE/ CAT
exams, but not willing to pay a much
more money for coaching, also who are
interested, for those of students a
meaning android app “PG- EXAM”
launched.

5. GOAL
1.To generate worldwide predilection
through customer viewership downloads
this app’s 1st one month.
2. Aim to achieve more sponsorships and
tie-ups with upcoming collaborators.

6. COURSE OF ACTION
Prepare an exhaustive, distinctive &
innovative Marketing Plan for the App
“PG- EXAM”

7. FREE SERVICES
1. Information about different new words.
2. Easy & effective way to learn.
3. Online English test – objective as well as subjective.
4. Discussion with your peers.
5. It will give you a overall idea about foundation.

8. PREMIUM SERVICES
1. You can buy a plan after one month and get different offers.
2. If you are a member than you can get opportunity for getting
different dictionary by universities.
3. Here is also option available for comprehension reading and for
grammar.
4. You can take a regular mock test after register.
5. Your overall performance will be shown on our website.

9. SITUATION ANALYSIS

10. SITUATION
ANALYSIS
COMPANY
ANALYSIS
TARGET
CUSTOMERS
MARKET
ANALYISIS

11. COMPANY OVERVIEW
1. Company’s main view to aware about words
and how to achieve it in easy way.
2. There are lot of competitors in market but we
are giving our soul just like virtual one.
3. It has no age limitation, anyone can access it
and leans it.

12. MARKET OVERVIEW
1. It has no age limitation.
2. This make a lot of revenue in online
marketing.
3. This type of website makes a lot value.

14. TARGET CUSTOMERS
1. Students
2. College graduates
3. Interns

15. GOAL

16. To generate 11,000customer
viewership/ downloads and 700
reviews in the first two months of its
release. Target to obtain at least
Rs.1,50,000 in sponsorships within
one and half months.

17. STRATEGY

18. • Customers
• Collaborators
• Company
• Competitors
• Context
TARGET
MARKET
• Customer value
• Collaborator value
• Company value
VALUE
PROPORTION

19. TARGET MARKET
CUSTOMERS COLLABORATORS COMPANY
COMPETITORS CONTEXT

20. CUSTOMERS
CUSTOMER
NEEDS
CUSTOMER
PROFILE

21. CUSTOMER NEEDS
1.
2. The online test will be effective or not.
3. Is there any type of offer after one month of free trail.
4. After wining a quiz with good marks, will they provide us a good
service.
5. Are they can develop our Linked-in and Resume profile.
How many maximum number of words they can provide.

22. CUSTOMER PROFILES
The distinguish characteristics profile of a
customer with such needs- they are totally
new to words world and in need of a guide.

23. COLLABORATIONS
Suppliers
• Journalists for local
information or some
native volunteers.
• Developers; or other
intermediaries.
Communicatio
n Partners
• Google play store.
• Sites of – different
words and meaning
companies.
• Additional
grammar and
comprehension.
Channel
Members –

24. COMPANY
The strategic business
unit responsible for -
• Developers and Maintenance of
app – App Developers
• Worldwide Marketing and
Promotion – Marketing
Department
• Sponsorships – Tie-up partners
• Distributors – Collaborators &
Suppliers
Key stakeholders -
• Developers
• Marketing Management Team
• The Collaborators
• Distributors/ suppliers

25. COMPETITORS
GRE Prep & Practice
Painless GRE

26. CONTEXT
CONTEXT
TECHNOLOGICAL
REGULATORY
SOCIO-
CULTURAL
ECHONOMIC

27. VALUE PROPOSITION
CUSTOMER VALUE
COLLABORATOR
VALUE
COMPANY VALUE

28. CUSTOMER VALUE
• Introduce all new category – “PG-
EXAM” with ever growing demand
Value
Proportion
• Exhaustive marketing with target
customers
Positioning
Strategy
• 24 X7 available PG-EXAM app on
Google play store
Positioning
Statement

29. COLLABORATOR VALUE
• Revenue generation is too rapid
Value
Proposition
• Guaranteed return on your investment
Positioning
Strategy
• Together we shall rule the market
Positioning
Statement

30. COMPANY VALUE
• World shall soon jobs with profiles PG-
EXAM
Value
Proportion
• Treat our employees as friends ;
achievements are rewarded
Positioning
Strategy
• United we stand and rule
Positioning
Statement

31. TACTICS

32. TACTICS
Product
Service
Brand
PriceIncentives
Communi
cations
distributi
on

33. PRODUCT
ATTRIBUTES
An android app
BENIFITES
24 x 7 available
COSTS
For first one month free
trail download

34. SERVICE ATTRIBUTES – provide maximum
number of services
BENEFITS – all the things are
available on single app; multiple
functionality
COSTS – few free services accessible;
premium services available from
$5.99

35. 1. Brand - “PG-EXAM”
2. Slogan – Meaning Means Life
3. Symbol -

36. PG-EXAM

37. PRICES Works on “freemium model”
For first one month free trail
download allowed. After this you
have to pay $0.99 more
specifications
Premium membership - $5.99

38. INCENTIVES Customer – price reduction offered to
premium users only.
Collaborators – commission given to
broker who collaborate.
Company Personnel – employees
bringing sponsorships and broker
benefits rewarded.

39. COMMUNICATIONS
offerings communicated to the target
consumers, collaborators, company
personnel and stakeholders via –
Google Play Store, Paper Advertisements,
through English educational books.

40. DISTRIBUIONS
The App is available for download from
Google Play Store only. The information on
the other communication channels will
redirect all the users to Google Play Store.

41. IMPLEMENTATION

42. 2.1
INFRASTRUCTURE
2.2
PROCESS
2.3
SCHEDULE

43. INFRASTRUCTURE
A marketing team with sub groups focusing on
communication channels, distributors &
suppliers, along with sales force team

44. App Development
Marketing
Research on statistical information
Contacting brokers, retailers, distributors
Advertisement via different channels

45. Launch of app is April-
May
Free trail download;
premium facility
available
Use the app free for
first one month and its
value
Lookout for
collaborators, volunteers
and sponsorships
Roll out prizes & offers to
woo new customers

46. CONTROL

47. 1. The final stage of marketing is to evaluate the
performance and extend which level the app has
been reached.
2. This application is evaluated by number of
app downloaded by the user and their reviews
towards this application.
3. Thus performance evaluation is done by
considering these facts.

48. EXHIBIIT

49. 1. Create a landing page by make sure to always create
an official landing page for your app with strong
visualizations and focus on end value, so uses and
media can trust this app.
2. Create a product video and make it creative, funny &
personal . Tell the story, but in a way that people can
identify it easily.
3. Get features on mobile app review sites.

50. SUMMARY
1. executive summary
2. situation analysis
3.goal
4. strategy
5. tactics
6. implementation
7. performance evaluation
8. exhibit

51. These slides were created by Sourabh Das(SVNIT, Surat) as a
part of internship under the guidance of Prof. Sameer Mathur,
IIM Lucknow.