SlideNews Mobile app Final project marketingRohan Gujral
SlideNews is proposing a mobile app that tells news stories in a visual and concise way using 10 slides or less. It aims to provide important news in an entertaining format for people aged 15-25 who want news on their mobile devices. The app will be free to use but offer a paid weekly subscription featuring in-depth global stories and graphics. It plans to achieve 1 million downloads and a $10 million valuation within two years by targeting young mobile users and collaborating with media partners on content and advertising.
Final Project - Marketing Plan for Mobile App (Shoppers Way)Anugrah Nimavat
This Final Project on Marketing Plan for mobile app (Shoppers Way) is created by me Anugrah Nimavat (NIT-Surat) during marketing internship under the guidance of Prof. Sameer Mathur (IIM Lucknow).
A presentation on the marketing plan of a new mobile application - At Your Service.
This was created by Pearl Gupta, PEC University of Technology during the course of a marketing internship under Prof. Sameer Mathur
This document outlines a marketing plan for a new mobile app called CityExpert. It includes the following:
1. The overview introduces the app and describes the target customers as people new to cities who need guidance.
2. The goal is to generate trials and downloads within the first two months and gain sponsorships.
3. The course of action is to create an exhaustive marketing plan to promote the app.
It then discusses conducting market research, advertising through multiple channels, and partnering with companies in related fields to generate revenue and provide value to collaborators.
The document describes a mobile app called "Plan Your Event" that aims to help users plan events easily and conveniently. It will provide ideas for various types of events across categories like decorations, cuisine, budget, and more. The app will also offer shopping lists, guest lists, reviews from others, and link to collaborations like playlists and delivery services. The document outlines the target market as middle-class individuals and students who want affordable event planning help. It proposes launching the app, conducting publicity, and linking it to other relevant apps and services to provide a full-service planning experience.
This document provides a marketing plan for a mobile personal training app called GymOn. The plan outlines the app's goal to launch 100 gym vehicles in major US cities within the first year and achieve 10,000 app downloads. It analyzes the target market of busy professionals, housewives, children, and seniors who lack time for the gym. The plan details the customer and collaborator value propositions, marketing mix strategies around product, promotion, place and price, and implementation processes for booking and scheduling workouts.
This document provides a marketing plan for a new Android app called Kadhims. It discusses the app's goal of providing customers an easy way to satisfy their needs by shopping online. The plan outlines Kadhims' strategy and tactics, including segmenting the market, positioning the app as a convenient shopping platform, and entering the market by launching on app stores. It also discusses performing evaluations and addressing challenges like low internet penetration in some areas. The objective is to design a marketing mix that precisely matches customer expectations in targeted segments like internet users and young people.
SlideNews Mobile app Final project marketingRohan Gujral
SlideNews is proposing a mobile app that tells news stories in a visual and concise way using 10 slides or less. It aims to provide important news in an entertaining format for people aged 15-25 who want news on their mobile devices. The app will be free to use but offer a paid weekly subscription featuring in-depth global stories and graphics. It plans to achieve 1 million downloads and a $10 million valuation within two years by targeting young mobile users and collaborating with media partners on content and advertising.
Final Project - Marketing Plan for Mobile App (Shoppers Way)Anugrah Nimavat
This Final Project on Marketing Plan for mobile app (Shoppers Way) is created by me Anugrah Nimavat (NIT-Surat) during marketing internship under the guidance of Prof. Sameer Mathur (IIM Lucknow).
A presentation on the marketing plan of a new mobile application - At Your Service.
This was created by Pearl Gupta, PEC University of Technology during the course of a marketing internship under Prof. Sameer Mathur
This document outlines a marketing plan for a new mobile app called CityExpert. It includes the following:
1. The overview introduces the app and describes the target customers as people new to cities who need guidance.
2. The goal is to generate trials and downloads within the first two months and gain sponsorships.
3. The course of action is to create an exhaustive marketing plan to promote the app.
It then discusses conducting market research, advertising through multiple channels, and partnering with companies in related fields to generate revenue and provide value to collaborators.
The document describes a mobile app called "Plan Your Event" that aims to help users plan events easily and conveniently. It will provide ideas for various types of events across categories like decorations, cuisine, budget, and more. The app will also offer shopping lists, guest lists, reviews from others, and link to collaborations like playlists and delivery services. The document outlines the target market as middle-class individuals and students who want affordable event planning help. It proposes launching the app, conducting publicity, and linking it to other relevant apps and services to provide a full-service planning experience.
This document provides a marketing plan for a mobile personal training app called GymOn. The plan outlines the app's goal to launch 100 gym vehicles in major US cities within the first year and achieve 10,000 app downloads. It analyzes the target market of busy professionals, housewives, children, and seniors who lack time for the gym. The plan details the customer and collaborator value propositions, marketing mix strategies around product, promotion, place and price, and implementation processes for booking and scheduling workouts.
This document provides a marketing plan for a new Android app called Kadhims. It discusses the app's goal of providing customers an easy way to satisfy their needs by shopping online. The plan outlines Kadhims' strategy and tactics, including segmenting the market, positioning the app as a convenient shopping platform, and entering the market by launching on app stores. It also discusses performing evaluations and addressing challenges like low internet penetration in some areas. The objective is to design a marketing mix that precisely matches customer expectations in targeted segments like internet users and young people.
Booker's Adda is launching a new app to make books affordable and accessible for those who can't pay high prices. The app will allow users to buy books through credit/debit cards or cash on delivery. It will partner with local book shops and coaching institutes to offer a wide range of book genres. The marketing plan details strategies to build trust with customers, expand categories and partnerships, and promote the app's affordable services through targeted advertisements. The goal is to become the dominant online book retailer in India.
This presentation shows the marketing plan of my proposed app idea "Dr Droid", the ppt deals with the basic app idea, how it can be marketed without spending much money and many other things.
This document provides a marketing plan for a mobile app called "Fixit" that allows customers to book repair services for electronic devices and appliances. The 3-sentence summary is:
The app aims to provide affordable repair services for phones, computers, appliances and more through a network of verified technicians who can complete repairs within 2 hours. Key strategies include competitive pricing, annual maintenance packages, and promoting through social media, print ads, and word of mouth to build brand awareness and a loyal customer base among urban households. The goal is to gain market share for electronic repairs through high quality, on-time services and strong customer support.
This document outlines a business plan for a mobile app called Shoppers Way. The app aims to address the need for late night food delivery by allowing users to order from local restaurants for delivery within an hour. The goals are to generate 1,000 users in the first month and 100,000 users after one year. The strategy is to offer both free and premium versions, and promote through social media, blogs, and incentives. Implementation will involve developing the app interface over a year before launching and ongoing promotion.
The document provides predictions for app marketing in 2017 from Apsalar VP of Marketing Jim Nichols. Some key predictions include: post-install advertising will capture over 20% of app industry budgets as brands focus on user retention and re-engagement; large brands will increase post-install marketing spending to retain and monetize existing users; more companies will use mobile marketing automation platforms to improve engagement; and optimization will shift from installs to conversions as marketers prioritize user quality over quantity.
MODEL PPT For Marketing plan - Android app
Created by Santhosh S,IIT Madras during a Marketing Management Internship under Prof. Sameer Mathur ,IIM Lucknow
The document proposes a new fitness app for Android that allows users to customize workouts based on the time available. It sees opportunity in the untapped fitness market and increasing focus on health. The app will offer free and paid versions, with the paid app providing more personalized training and tools like a calorie calculator. It will target beginners and those with time constraints, positioning itself as more motivating than competitors like 7-Minute Workout. Revenue will come from ads in the free app and purchases of the paid app.
The document outlines a marketing plan for an Android app called "PG-EXAM" aimed at students preparing for exams like GRE and CAT. The plan involves providing free services initially to generate downloads and premium services later on at a cost. The goal is to generate 11,000 downloads and 700 reviews in the first two months along with sponsorships of Rs. 1,50,000. The strategy involves targeting customers, collaborators, and competitors. Tactics cover aspects like products, services, branding, pricing, incentives, and communications. The plan also discusses implementation over 3-4 months and performance evaluation.
This document provides a marketing plan for a mobile app called Canter, which aims to be a one-stop destination for all running and jogging needs. It outlines opportunities for the app to become a top app and instrument of change for runners. The plan targets anyone aged 16-70 interested in preparing for races, maintaining health, and tracking progress. It proposes free and premium subscription models, collaborations, promotions, and implementation over 9 months to develop, test, and launch the app to achieve 50 million downloads and $50,000 monthly revenue within 2 years.
Smartphone Travel App Business Plan MBA ThesisAlexHoskinson
A summary of the findings of my MBA thesis for the Corvinus University of Budapest. The purpose of the thesis was to evaluate the need for a smartphone tour guide app, and then create a feasible business plan to create and introduce the product. The official title is "A Business Plan for a Mobile Travel Application that provides Guided Walking Experiences on Smartphones."
Mobile application marketing involves promoting mobile apps, optimizing app listings, generating downloads and reviews, and tracking metrics. The objectives are new user acquisition, brand awareness, engagement, and revenue. Popular app categories include games, social media, utilities and news. Key factors for success are high quality apps, buzz generation, optimization for app stores, paid advertising, social sharing, feedback solicitation, analytics, and leveraging multiple channels. Cogniter Technologies offers mobile app development and marketing services with experienced teams.
Ever-ready Assistant is a mobile app that aims to be a personal assistant to help users with tasks like finding flight options, customer support, booking tickets, ordering food and more. It has a free version and a premium version for $1 for 3 months. The app will help remove frustrations of calling call centers and make it easy to find information. It targets youth, busy professionals, and older adults on Android and through browser extensions. The goals are to provide quality service, create a trusted brand, maximize sales and revenue. The strategies include partnerships, marketing on social media and other channels, and offering incentives to users and business partners.
Marketing plan for an Android app- DecoDomNeha Byadwal
The document provides a marketing plan for "DecoDom", a new Android app that will provide home furnishing and decor items. It aims to be a one-stop solution for customers of all ages. The plan outlines performing market research, analyzing the potential market and competitors, developing the business units and product strategy, determining pricing, and designing distribution channels. The free app will provide DIY ideas and expert advice while the premium version enables wishlists and selling used furniture with a monthly subscription. Social media and partnerships will be used to promote the app and drive customers to distribution platforms like the Google Play Store.
8 Ultimate Mobile App Marketing Stats You Must KnowNine Hertz
Mobile app world is growing exponentially but get maximum benefit out of its growth you need to know some interesting statistics of mobile app marketing.
Flawless! is a mobile app that allows users to virtually try on makeup using their phone's camera. The app has a large database of beauty products that users can experiment with to see what different looks would look like. It also provides beauty tips and advice from professionals. The app aims to target female teenagers, college students, and beauty enthusiasts by offering a free trial version with limited features, with an option to subscribe to a premium version with more tools and an expanded product catalog. An extensive pre-launch marketing strategy is outlined to generate buzz through social media, influencer collaborations, videos, and offline events to acquire users before and after the official launch.
This document proposes developing a travel app that allows users to plan one-day trips in cities by filtering attractions and recommendations from local residents. It notes opportunities in the growing tourism market and lack of an app focused on quick day trips. The app would provide concise information on a city's famous attractions and local specialties. Competition exists but no direct competitors offer localized one-day itineraries. The app would initially be free and generate revenue from ads and optional premium features like discounts and travel advice. Local residents could earn rewards for providing feedback used to curate trip recommendations.
The document summarizes a company's strategy to revolutionize holiday packages in domestic and international markets at low cost. The company aims to provide easy and accessible holiday booking through a free mobile app, with premium features available at a low cost. Target customers include internet-savvy families in metros aged 24-44 with a monthly income over 30,000. The strategy involves market research, analysis, product development, pricing, and designing distribution channels over 1-4 months to launch a mobile app that offers affordable and comfortable holiday packages with 24/7 customer service.
Booker's Adda is launching a new app to make books affordable and accessible for those who can't pay high prices. The app will allow users to buy books through credit/debit cards or cash on delivery. It will partner with local book shops and coaching institutes to offer a wide range of book genres. The marketing plan details strategies to build trust with customers, expand categories and partnerships, and promote the app's affordable services through targeted advertisements. The goal is to become the dominant online book retailer in India.
This presentation shows the marketing plan of my proposed app idea "Dr Droid", the ppt deals with the basic app idea, how it can be marketed without spending much money and many other things.
This document provides a marketing plan for a mobile app called "Fixit" that allows customers to book repair services for electronic devices and appliances. The 3-sentence summary is:
The app aims to provide affordable repair services for phones, computers, appliances and more through a network of verified technicians who can complete repairs within 2 hours. Key strategies include competitive pricing, annual maintenance packages, and promoting through social media, print ads, and word of mouth to build brand awareness and a loyal customer base among urban households. The goal is to gain market share for electronic repairs through high quality, on-time services and strong customer support.
This document outlines a business plan for a mobile app called Shoppers Way. The app aims to address the need for late night food delivery by allowing users to order from local restaurants for delivery within an hour. The goals are to generate 1,000 users in the first month and 100,000 users after one year. The strategy is to offer both free and premium versions, and promote through social media, blogs, and incentives. Implementation will involve developing the app interface over a year before launching and ongoing promotion.
The document provides predictions for app marketing in 2017 from Apsalar VP of Marketing Jim Nichols. Some key predictions include: post-install advertising will capture over 20% of app industry budgets as brands focus on user retention and re-engagement; large brands will increase post-install marketing spending to retain and monetize existing users; more companies will use mobile marketing automation platforms to improve engagement; and optimization will shift from installs to conversions as marketers prioritize user quality over quantity.
MODEL PPT For Marketing plan - Android app
Created by Santhosh S,IIT Madras during a Marketing Management Internship under Prof. Sameer Mathur ,IIM Lucknow
The document proposes a new fitness app for Android that allows users to customize workouts based on the time available. It sees opportunity in the untapped fitness market and increasing focus on health. The app will offer free and paid versions, with the paid app providing more personalized training and tools like a calorie calculator. It will target beginners and those with time constraints, positioning itself as more motivating than competitors like 7-Minute Workout. Revenue will come from ads in the free app and purchases of the paid app.
The document outlines a marketing plan for an Android app called "PG-EXAM" aimed at students preparing for exams like GRE and CAT. The plan involves providing free services initially to generate downloads and premium services later on at a cost. The goal is to generate 11,000 downloads and 700 reviews in the first two months along with sponsorships of Rs. 1,50,000. The strategy involves targeting customers, collaborators, and competitors. Tactics cover aspects like products, services, branding, pricing, incentives, and communications. The plan also discusses implementation over 3-4 months and performance evaluation.
This document provides a marketing plan for a mobile app called Canter, which aims to be a one-stop destination for all running and jogging needs. It outlines opportunities for the app to become a top app and instrument of change for runners. The plan targets anyone aged 16-70 interested in preparing for races, maintaining health, and tracking progress. It proposes free and premium subscription models, collaborations, promotions, and implementation over 9 months to develop, test, and launch the app to achieve 50 million downloads and $50,000 monthly revenue within 2 years.
Smartphone Travel App Business Plan MBA ThesisAlexHoskinson
A summary of the findings of my MBA thesis for the Corvinus University of Budapest. The purpose of the thesis was to evaluate the need for a smartphone tour guide app, and then create a feasible business plan to create and introduce the product. The official title is "A Business Plan for a Mobile Travel Application that provides Guided Walking Experiences on Smartphones."
Mobile application marketing involves promoting mobile apps, optimizing app listings, generating downloads and reviews, and tracking metrics. The objectives are new user acquisition, brand awareness, engagement, and revenue. Popular app categories include games, social media, utilities and news. Key factors for success are high quality apps, buzz generation, optimization for app stores, paid advertising, social sharing, feedback solicitation, analytics, and leveraging multiple channels. Cogniter Technologies offers mobile app development and marketing services with experienced teams.
Ever-ready Assistant is a mobile app that aims to be a personal assistant to help users with tasks like finding flight options, customer support, booking tickets, ordering food and more. It has a free version and a premium version for $1 for 3 months. The app will help remove frustrations of calling call centers and make it easy to find information. It targets youth, busy professionals, and older adults on Android and through browser extensions. The goals are to provide quality service, create a trusted brand, maximize sales and revenue. The strategies include partnerships, marketing on social media and other channels, and offering incentives to users and business partners.
Marketing plan for an Android app- DecoDomNeha Byadwal
The document provides a marketing plan for "DecoDom", a new Android app that will provide home furnishing and decor items. It aims to be a one-stop solution for customers of all ages. The plan outlines performing market research, analyzing the potential market and competitors, developing the business units and product strategy, determining pricing, and designing distribution channels. The free app will provide DIY ideas and expert advice while the premium version enables wishlists and selling used furniture with a monthly subscription. Social media and partnerships will be used to promote the app and drive customers to distribution platforms like the Google Play Store.
8 Ultimate Mobile App Marketing Stats You Must KnowNine Hertz
Mobile app world is growing exponentially but get maximum benefit out of its growth you need to know some interesting statistics of mobile app marketing.
Flawless! is a mobile app that allows users to virtually try on makeup using their phone's camera. The app has a large database of beauty products that users can experiment with to see what different looks would look like. It also provides beauty tips and advice from professionals. The app aims to target female teenagers, college students, and beauty enthusiasts by offering a free trial version with limited features, with an option to subscribe to a premium version with more tools and an expanded product catalog. An extensive pre-launch marketing strategy is outlined to generate buzz through social media, influencer collaborations, videos, and offline events to acquire users before and after the official launch.
This document proposes developing a travel app that allows users to plan one-day trips in cities by filtering attractions and recommendations from local residents. It notes opportunities in the growing tourism market and lack of an app focused on quick day trips. The app would provide concise information on a city's famous attractions and local specialties. Competition exists but no direct competitors offer localized one-day itineraries. The app would initially be free and generate revenue from ads and optional premium features like discounts and travel advice. Local residents could earn rewards for providing feedback used to curate trip recommendations.
The document summarizes a company's strategy to revolutionize holiday packages in domestic and international markets at low cost. The company aims to provide easy and accessible holiday booking through a free mobile app, with premium features available at a low cost. Target customers include internet-savvy families in metros aged 24-44 with a monthly income over 30,000. The strategy involves market research, analysis, product development, pricing, and designing distribution channels over 1-4 months to launch a mobile app that offers affordable and comfortable holiday packages with 24/7 customer service.
askTravelGuide : New Android app Marketing PlanMakshi Sharma
This marketing plan summarizes an app called askTravelGuide that aims to help tourists explore places on their own while being guided by locals. The app allows tourists to ask questions, hire local guides, and allows businesses to promote themselves. It targets tourists, guides, and emerging businesses. Key tactics include making the app free for locals to use, allowing guides to create profiles and charge a small fee for business advertising. Implementation will involve app development, launch, and ongoing updates and modifications based on customer feedback.
Marketing plan for android app explore by soumya jaiswal nit raipurSoumya Jaiswal
The document outlines a marketing plan for an Android travel app called "Explore". The app allows users to browse and book tour packages, flights, trains, and tickets. The plan discusses the target market of millennial, family, and older travelers. It proposes a value proposition of empowering travelers with information and one-stop booking of travel products. Key aspects of the plan include products and features, pricing, promotions, and an implementation schedule to launch the app and promote ongoing growth.
Marketing plan for an android app - FLYMamtaJamgade
This document provides a marketing plan for an Android travel app called "Fly". The app aims to provide travelers with tour packages, flight and train ticket booking. Key points:
- The app allows users to browse tour packages, select dates, book and view their plans. Users can also book flights and train tickets.
- The target market includes millennials, families, and travelers looking for customized or group tours in regions like North America, Europe, and Asia-Pacific.
- The marketing strategy focuses on digital promotion through social media, blogs, and reviews. Incentives like discounts and cashback rewards are offered to users.
- The plan details the infrastructure, pricing, distribution through app stores,
- Backpackers is a new travel app that aims to make travel planning easier by allowing users to book flights, hotels, transportation, and more in one centralized place.
- In addition to basic booking capabilities, the app features an in-built map, a personal assistant, and a mobile wallet for convenience.
- The company aims to target families, students, and business travelers by offering exclusive deals and rewards for loyal customers.
Ibn Battuta was a Moroccan explorer known for his extensive travels. This document proposes developing an app called Ibn Battuta to serve as a travel guide. The app would allow tourists to ask locals questions, hire guides, and allow businesses to promote themselves. It would target tourists, guides, locals, and emerging businesses. The app would be free to use but charge businesses for promotional placements. It aims to launch with over 1 million downloads, 1000 businesses, and 10 million local users registered in its first year.
Insignia Tourism Marketing is an Indian company that specializes in customized outbound tourism experiences. It entered the market in 1998 with a focus on unique, personalized vacations for independent travelers ("FITs") under its brand "Mosaic Holidays". The company operates through a network of travel agents but faces gaps in its service model including a limited geographic footprint and lack of exclusivity and product knowledge among distributors. To address these issues, the company plans to adopt a "mass through niche" direct marketing approach with a wider range of specialized package types to appeal to different customer segments.
This document discusses Egenerator Worldwide Networks Pvt Ltd's teaser advertising network and various client campaigns. It highlights that their network reaches over 3000 media partners globally and the average click-through rate is 1.75%. Case studies are provided for numerous clients spanning various industries like banking, technology, automotive, and lifestyle. The campaigns aimed to generate awareness, traffic, leads and conversions to client websites and showcased the effectiveness of teaser ads in engaging audiences.
Al Ghawas Tours Agency in TurkeyThere several tourist attrac.docxnettletondevon
Al Ghawas Tours Agency in Turkey
There several tourist attractions in the country
A tourist agency that will be planning everything for the tourist when they visit is an opportunity.
There are gaps when it comes to tour guiding in the country ("12 Top-Rated Tourist Attractions in Turkey | PlanetWare," n.d.).
Turkey in last alone hosted more than 37 million foreign tourists
The number keep increasing each and every year
Goals, Mission and Objectives
The main goal is to be the leading touring agency in the world
The mission is to plan, guide and provide quality services to the tourists in the best way possible and make them enjoy their money fairly.
Objectives include retaining as many tourists as possible in our agency.
The other objective is to have as many referrals from the old clients as possible.
Why Turkey
Turkey is the sixth visited country around the globe in relation to tourism("Tourism - Invest in Turkey," n.d.) .
Turkey has several fascinating tourist attraction sites.
Turkey has a stable political environment ("Is Turkey safe for tourists and can I cancel my holiday?," 2017).
Economically the country is growing with a gross domestic product of 85.7 billion USD
The country is strategically positioned neighboring Europe and Western Asia who make the best clients (Türker, 2016) .
Organizational Structure
Information moves from top to bottom
CEO will tell the Company Executives, Which will distribute the tasks between the departments
The enterprise will have departments to coordinate to achieve goals
CEO will make sure that the company run smooth. CEO will tell the Company Executives, Which will distribute the tasks between the departments
All the mangers will make sure that goals are done achieved effectaly
4
Products and services
Kenteque deals with products ranging from home appliances, to computers and many personal electronics
Also, providing consumers with popular brands such as Apple, Microsoft, Samsung and Sony to name a few.
Secondary services are available such as repairs, online shopping and financing for our products
Kenteque deals with products ranging from home appliances, to computers and many personal electronics
Also, providing consumers with popular brands such as Apple, Microsoft, Samsung and Sony to name a few.
Secondary services are available such as repairs, online shopping and financing for our products
5
Entry strategy
The company intends to apply the in market presence strategy as mode of entry.
As a result all the targets products would be controlled by the firm.
Also as a way to make it work, the company intends to partner with tourist firms that will help in making the firm entry easier.
The firm also intends to position itself in a manner that tourist will be the leading tourist guide in Turkey by marketing itself online.
Marketing strategy
Al Ghawas intends to market itself trough advertisement.
Other marketing strategies that will be applied include promotion
The use of social .
The document proposes a mobile app called MyGuide to revolutionize the tourism industry. It will act as a travel guide providing information on tourist destinations around the world. The app will have a freemium model, offering basic services for free and charging a small fee for additional features. It aims to dominate the global tourism market by collaborating with local tourism organizations and hotels. The implementation plan involves carefully hiring a team to develop the app, aggressively marketing it before launch, and continuously improving features based on user feedback.
This document provides an overview of a marketing presentation by Group 1 for the travel and tourism industry. It introduces their travel agency called All Ways Travel, with a vision to provide customized domestic and international tour packages at the best prices. It discusses the travel industry in India, gaps and opportunities in the market, their service strategy focusing on customization and customer satisfaction, a service blueprint, business model including segmentation and positioning, their 7Ps, and 5Cs. Financial projections are also mentioned but not detailed. The presentation aims to promote All Ways Travel in the competitive travel industry in India.
ŠKODA Auto India has launched the 'MyŠKODA' mobile app to provide customers with a single interface to interact with the brand. The app allows customers to access their vehicle service history, book service appointments, locate dealers, monitor warranty and insurance status, and estimate service costs. It aims to improve transparency and provide a hassle-free ownership experience for ŠKODA customers. The app is available for iPhone and Android devices and is part of ŠKODA's efforts to digitize the customer experience.
This document proposes the development of a mobile app called Virtual Tourist Guide to provide tourists with essential safety and logistical information about traveling in Bangladesh. The app would initially focus on Cox's Bazar, the longest beach in the world, but could later expand to include all tourist areas. It would give details on locations, accommodations, emergency contacts, weather and tides. The goal is to make travel easier, safer and increase tourism revenue by reassuring visitors. An action plan outlines data collection, app development over 3 months with a budget of 60,000 Taka, and forecasts the app could generate over 13 million Taka in annual revenue.
Companies corporate identify is seemed to be in its brand. KS Designers will provide you a effective brand design that represents your companies identify and goals. A successful corporate brand design will give you instant credibility and lasting recognition.
The History Channel mobile app provides daily historical facts and information about History Channel TV shows. It helps users learn more about history in an engaging way.
Fitness First is a mobile app that allows customers to find fitness centers and clubs in the Middle East. It provides maps, directions, and information about each location and their fitness activities.
Mize is a mobile app that allows customers to report car accidents, find service center locations, upload accident photos, and request damage estimates directly from their mobile device.
Mobile Application Development services in Asia(Singapore and India) for:-
1.Symbian,
2.windows mobile,
3.iPhone/ iPod, android,
4.Smartphone,
5.Tablet devices and
help customer business conceptualize and successful unique mobile services to clients.
Similar to MARKETING PLAN FOR NEW ANDROID APP- HoliGood (20)
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
4. HoliGood is a travel app which provides
online travel services including flight tickets,
domestic and international holiday packages,
hotel reservations, rail and bus tickets.
EXECUTIVE SUMMARY
5. To provide best service to
customers & Make their tours
unforgettable
GOAL
6. 1. Promoting app by social
media
2. Designing packages for
beautiful destination
3. Expand connections
ACTION
PLAN
7.
8. HoliGood provides package
& non-package system.
Main priority of the company
is its relationship with
customers.
COMPANY OVERVIEW
10. MARKET OVERVIEW [INDIA]
No. of Foreign Tourist
arrivals in India
(in 2015)
8.03
Million
No. of Indian nationals
departure from India
20.33
Million
Foreign exchange
earnings from Tourism
$21.07
Billion
11. MARKET OVERVIEW [WORLD]
No. of Foreign Tourist
arrivals
(in 2015)
1184
Million
International Tourist
Receipts
$1232
Billion
21. ->HoliGood first focuses on its
FREE app
->After the end of the first month
of its launch it should reach
1,00,000 downloads.
22. ->After the successful launch of
the FREE app , we also launches
its PREMIUM app.
->After the end of the sixth month
of FREE app launch it should reach
3,00,000 users.
23. ->>By organizing one 'competition' each year for almost free
of cost travel to winner's favorite country & by best quality of
service customer recognize the company.
->> Almost every travel company travelers have to visit only
specific spot of the place which is provided in package. This is
sometimes very disappointing of some travelers who want to
EXPLORE that place. So there is 'Non-Package' feature in
which customer will get more time to explore his/her favorite
spots.
STRATEGY
24. ->> All major, small hotels.
->> Flight Companies
->> Train & Bus companies
->> Travel Agents
COLLABORATORS
27. VALUE PROPOSITION
CUSTOMER COLLABARATOR COMPANY
Communication
with Customer is
top priority
Guarantee for
the Lowest price
for college
student.
Increase
Traffic volume
Best
opportunity for
expansion.
Increase net
revenue
For Employees
HoliGood is
perfect work
culture, good
pay, growth
potential
29. FREE VERSION
->> Customer can EXPLORE packages for their
holiday destination & transport facilities.
->> Can read a blog about their bucket list
destination to know more about their favorite
places.
->> Can watch a video about a travel guide to
choose their destination packages more precisely.
30. PREMIUM VERSION
->> Customer can plan his whole
holiday by selecting his favorite
destination & No. of days himself.
->> ’Alux’ Feature in which
customer can travel luxuriously.
31. PRICE
->> HoliGood offers cheapest tours in all over
the world in its FREE version app.
->> In PREMIUM version APP will be priced at
$14.95 per 2 trips.
->> This price will attract rich people & also
those passionate travelers who want extra
features of PREMIUM version.
32. INCENTIVES
CUSTOMER COLLABORATORS EMPLOYEES
->>CUSTOMER WILL
GET DISCOUNT ON
SPECIAL OCCASIONS
->> FREQUENT USER
WILL GET MORE
SPECIAL SERVICE
->>WILL GET FREE
OF COST SERVICE
WHEN
COLLABORATORS
NEED TO GO OUT OF
INDIA TO MAKE
DEAL FOR THE
COMAPNY
->> ONE HOLIDAY
TRIP WITH FAMILY IS
FREE OF COST EACH
YEAR TO KEEP
EMPLOYEES
MOTIVATED
34. COMMUNICAIOTN (2/2)
• By writing a blog about the destination to
create excitement about places.
• By making more & more connections.
• By participating in app awards & TV
commercial.
• Our customers will make endless discoveries
as they explore your app and nothing is more
satisfying than sharing those discoveries with
the world.
38. IMPLEMENTATION
SCHEDULE
ANALYSIS MARKET & APP
DEVELOPMENT
1ST JUNE TO
15TH JUNE
SETTING UP PRODUCT
STRATEGY & FINDING
INVESTORS & APP TESTING &
FIXING DEAL WITH
COLLABORATORS
15TH JUNE TO
15TH JULY
HIRING EXPERIENCE PEOPLE &
STUDENTS FROM
PRESTIGIOUS COLLAGES
15TH JULY TO
1ST AUGUST
APP LAUNCHES & CUSTOMER
SERVICE LAUNCHES
1ST AUGUST