Marketing Internship final project on mobile application NAME: SlideNews

1. SlideNews
News Re-Defined

2. What is the whole hype about?

3. A Typical Newspaper

4. Typical Reaction

5. What will you read out of all this?...........
Probably NOTHING

6. How about
now?

7. I’m lovin it

9. So what are we
proposing?

10. SlideNews
Applying visual storytelling basics
to telling to the point and easily
understandable news in an
interesting way.

11. Company Overview
We stand for telling fewer stories in a better way
rather than cluttering up the page.

12. Explain in an easy way with least possible and
to the point text.

13. Market Overview
Target sector: online content marketing
Hence the Competitiors are obviously
giants like BuzzFeed.
Although the idea/service is different, target
customer is the same.

14. Target customers
Major target market:
Youngsters between the
age 15 to 25
Basically people who are
most tech savvy and
aren’t used to
newspaper as main
source of news.

15. So what is the Goal?

16. Achieving at least 1 million downloads in
the first two years of launch

17. Company worth of 10 crore rupees after
2 years of launch

18. What’s the
Strategy?

19. The four Cs
Customers
Collaborators
Company
Competitors

20. Customers
Targeting the people aged between 15 to 25 at large.
Reasons:
• Spend most of their time with mobile.
• Most of them want to read a paper but don’t find the
time
• Want entertainment in everything.

21. Collaborators
Highly varied and skilled task force required.
Journalists Creative writers

22. Photographer Online designer

23. Company
The whole business unit will consist of the
collaborators mentioned working together as a team.
WORKING:
Ground team: Photographers and Journalists
Editing team: Creative Writers and Online Designers.

24. Competitors
2
kinds
basically

25. Due to target market being
same
Various content
Marketing platforms

26. Due to part of offering being the same
Quick and to the point stories
(but without visuals)

27. How will we provide value in the best
way?
Positioning it in a well defined way is of prime importance
to provide value to customers.
Finding the fine line between entertainment and quality
worth reading news.

28. Typical BuzzFeed Posts:
23 ways to make money from home and you wont
believe the 6th one.
This is CRAP but is entertaining.

29. Filled with info but boring to read

30. +
Information
OUR MOTTO

31. Don’t forget the Tactics

32. Services

33. Mobile based application.
Just slide right to see new pages .
Most stories explained with the help of interactive
images and to the point content with under 10
slides.
There shall be 3 daily news given.
No crap. Most important issues explained in the
best way.

34. Pricing

35. The app will be a Freemium application
There will be a weekly news issue called the
SlideNews special which will have the best of
the most interesting happenings around the
world and best of graphics involved.
Its subscription will be charged at 4 dollars
(American) per month

36. There will also be collaboration done with other
media hosting sites such as YouTube.
For eg: If you liked what you read and want to
know more about it, watch this video on YouTube.
Revenue will be earned form YouTube as well as
the advertisements on it.

38. Branding is very important to form a loyal
consumer base.
Plan is to make it as popular as Times of
India application and substitite it eventually.
SlideNews
News Re-Defined

39. Communication
Social Media Advertising

40. DISTRIBUTION

41. Implementation

42. Infrastructure requirement will be limited initially
but will need modern day designing tools.
The process will be divided into two parts:
Gathering of information by the ground team.
Creating and editing by office team.
The company will work on the simple principle of
providing latest content in the way that compels
you to read

43. Schedule:
First 1 year: increasing free consumer base as main priority.
2next 6 months : Improving the options of subscription to
compel people to switch.
Next 6 months: further focusing on newer customers free to
incresase reach and word of mouth by free customers to
attract customers who will subscribe.

44. Disclaimer
• CREATED BY ROHAN GUJRAL AS A A PART OF THE MARKETING
INTERNSHIP PROGRAM UNDER PROF SAMMER MATHUR , IIM
LUCKNOW.